Once again this year, Fjordians from all corners of the world came together at Mobile world Congress, to share ideas and visions, look into the future, and catch up with new and old friends.
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
The Internet of Things is one of the single biggest disruptive factors in today’s digital landscape. Companies need to plan out an IoT strategy that allows them to use data to create personalized content for customers across different channels.
Boris Kraft, Chief Visionary Officer of Magnolia, will be explaining the role of the digital business platform, and how it should form the hub for a company’s web, mobile and Internet of Things initiatives.
From artificial intelligence and augmented reality to multi-connected businesses and new mobility, the focus is on a wide variety of technology – but which trends have a lasting influence on digital transformation, in a post-COVID world? A Social Friendly Report.
Once again this year, Fjordians from all corners of the world came together at Mobile world Congress, to share ideas and visions, look into the future, and catch up with new and old friends.
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
The Internet of Things is one of the single biggest disruptive factors in today’s digital landscape. Companies need to plan out an IoT strategy that allows them to use data to create personalized content for customers across different channels.
Boris Kraft, Chief Visionary Officer of Magnolia, will be explaining the role of the digital business platform, and how it should form the hub for a company’s web, mobile and Internet of Things initiatives.
From artificial intelligence and augmented reality to multi-connected businesses and new mobility, the focus is on a wide variety of technology – but which trends have a lasting influence on digital transformation, in a post-COVID world? A Social Friendly Report.
As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.
Fashion-forward designs, developed to crunch and interpret the numbers faster than we are able to collect them, are analyzing biometrics through everything, from our eyewear to our underwear.
The wearable computing market is expected to hit $19 billion by 2018. And it’s no surprise that our co-evolution with technology is becoming the bridge between mobile communication and the Internet of Things.
Data’s ubiquity – whether push, pull or ambient – can be harnessed for efficiency, knowledge, and utility. This enables us to reframe the least renewable of all elements, time itself.
The Internet of Everything and The Quantified Self
By 2020, analysts predict that we’ll be digitally connected to everything around us. Microchips, sensors, and batteries are shifting devices from our desks, out of our hands and pockets, onto our bodies.
The ongoing capture and analysis of data enhances our self-knowledge, informing The Quantified Self, and drives The Internet of Everything, an evolving digital ecosystem. In the future objects will receive data and respond seamlessly ...the refrigerator that delivers a glass of water based on your hydration level; rooms that self-control their energy output based on who is in them; locks that open as you approach, and smart slippers that detect a fall.
In this shifting paradigm of the observer and the observed, traditional industry verticals, such as health telecommunications, automotive, and entertainment will merge into cross-functional, user-centric innovations.
Author Jeremy Rifkin describes this change as the powerful Third Industrial Revolution. People, machines and every aspect of our work and social lives are connected by big data, advanced analytics and predictive algorithms. If we stay on track, we are headed towards economies powering smarter cities, efficient business, streamlined manufacturing, and renewable energy sources. It began with the Internet and continues with the promise of our wearable future, realized by some of the following innovations.
Deloitte Technology Media and Telecommunications Predictions 2016David Graham
Welcome to the 2016 edition of Deloitte’s predictions for the Technology, Media, and Telecommunications (TMT) sectors. These Predictions reveal the perspectives gained from hundreds of conversations with industry leaders, and tens of thousands of consumer interviews across the globe
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
At CES 2019, what were the trends, technologies, and themes that mattered most for marketers and advertisers? David Berkowitz of Serial Marketer breaks it down, covering news from Google, Amazon, Audi, Intel, Procter & Gamble, Honda, and many others. There's a focus here on voice assistants, health tech, automated cars, and plenty more.
Note: I will make some updates after this is uploaded; please reach out to me at david (at) serialmarketer (dot) net for the latest version.
In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools.
In fact, mobile -- which encompasses everything from drones to cars -- is everything.
trendwatching.com's INTERNET OF CARING THINGSTrendWatching
Time to think beyond the ‘Internet of Things’. Consumers are embracing a network of connected objects that actively care for their physical and mental wellbeing, homes, loved ones and more.
Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people's behaviour and how people shop and use services. The organisational structure created in the 20th century cannot survive when new digital solution are being offered. Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people's behaviour and how people shop and use services. The organisational structure created in the 20th century cannot survive when new digital solution are being offered. The hierarchical structure of these established companies assumes high coordination cost due to human activity. But when the coordination cost drops
The organisational structure that companies in the 20th century established was based on the fact that employees needed to do all the work. The coordination cost was high due to the effort and cost of employees, housing etc. Now we have software that can do this for use and the coordination cost drops to close-to-zero. Another thing is that things become free. Consider Flickr. Anybody can sign up and use the service for free. Only a fraction of the users get pro account and pay. How can Flickr make money on that? It turns out that services like this can.
Many businesses make money by giving things away. How can that possibly work? The music business has suffered severely with digital distribution of content. Should musicians put all their songs on YouTube? What is the future business model for music?
See how apply the user-centric method of Design Thinking when designing IoT solutions. The presentation provides an introduction on on how you can shape the most viable idea, reduce the risks of failure. It covers 3 main questions:
Do customers need my IoT solution?
Can you build it?
Will it be profitable?
Start-ups: DSP-Partner's Highlights from Dublin Websummit 2015DSP-Partners
An Overview about the most interesting and innovative Start-ups from Ireland's Dublin Websummit 2015
A subjective Collection of Companies across
– Advertising, Publishing, Jobs, Social, Education
– Apps, Tools, SaaS, Software
– Communication
– Devices, Drones, Energy, iOT, Smart Home
– eCommerce & Payment
– FinTech
– Travel, Mobility
Presentation on the future of retail which I gave at InRetail.
Talking about:
The third industrial revolution:
World of DIY/P2P
World of the Makers
World of Personal Technology
2014 Global Trend Forecast (Technology, Media & Telecoms)CM Research
In this report, the third volume in our "Global TMT Trend Forecast" series, we identify the major disruptive technologies that we will see in 2014 and predict how they will impact the world’s largest technology, media and telecom (TMT) companies.
Inside, we split the global TMT sector into 17 subsectors (e.g. connected devices, consumer electronics, semiconductors, e-commerce, social media, software, telecom operators, etc.) and examine how emerging technology themes will impact each sector, highlighting the likely winners and losers. Behind many of the themes mentioned in this report we have published in-depth research reports supporting our thinking. Here, we bring all these themes together. Our objective is to offer investors and industry executives a comprehensive trend forecast for the global TMT sector over the next 12 months.
If you only read one TMT Trends report this year, make sure it is this one.
By 2020, 50 billion devices will be connected to the internet, creating $19 trillion of economic value. in this world of digital newcomers toppling traditional giants, it’s time to disrupt or risk being disrupted
We peered into the year ahead to bring you our light-hearted predictions for marketing, tech, pop culture and more in 2017!
We've also included the success rate of our 2016 predictions to prove our prognostication credentials.
Follow us for more updates
Un estratto dal nostro report sulle 8 tendenze di consumo per il 2017. Nell'estratto raccontiamo 3 trend e stili di vita: life curator, survival e qualified self.
As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.
Fashion-forward designs, developed to crunch and interpret the numbers faster than we are able to collect them, are analyzing biometrics through everything, from our eyewear to our underwear.
The wearable computing market is expected to hit $19 billion by 2018. And it’s no surprise that our co-evolution with technology is becoming the bridge between mobile communication and the Internet of Things.
Data’s ubiquity – whether push, pull or ambient – can be harnessed for efficiency, knowledge, and utility. This enables us to reframe the least renewable of all elements, time itself.
The Internet of Everything and The Quantified Self
By 2020, analysts predict that we’ll be digitally connected to everything around us. Microchips, sensors, and batteries are shifting devices from our desks, out of our hands and pockets, onto our bodies.
The ongoing capture and analysis of data enhances our self-knowledge, informing The Quantified Self, and drives The Internet of Everything, an evolving digital ecosystem. In the future objects will receive data and respond seamlessly ...the refrigerator that delivers a glass of water based on your hydration level; rooms that self-control their energy output based on who is in them; locks that open as you approach, and smart slippers that detect a fall.
In this shifting paradigm of the observer and the observed, traditional industry verticals, such as health telecommunications, automotive, and entertainment will merge into cross-functional, user-centric innovations.
Author Jeremy Rifkin describes this change as the powerful Third Industrial Revolution. People, machines and every aspect of our work and social lives are connected by big data, advanced analytics and predictive algorithms. If we stay on track, we are headed towards economies powering smarter cities, efficient business, streamlined manufacturing, and renewable energy sources. It began with the Internet and continues with the promise of our wearable future, realized by some of the following innovations.
Deloitte Technology Media and Telecommunications Predictions 2016David Graham
Welcome to the 2016 edition of Deloitte’s predictions for the Technology, Media, and Telecommunications (TMT) sectors. These Predictions reveal the perspectives gained from hundreds of conversations with industry leaders, and tens of thousands of consumer interviews across the globe
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
At CES 2019, what were the trends, technologies, and themes that mattered most for marketers and advertisers? David Berkowitz of Serial Marketer breaks it down, covering news from Google, Amazon, Audi, Intel, Procter & Gamble, Honda, and many others. There's a focus here on voice assistants, health tech, automated cars, and plenty more.
Note: I will make some updates after this is uploaded; please reach out to me at david (at) serialmarketer (dot) net for the latest version.
In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools.
In fact, mobile -- which encompasses everything from drones to cars -- is everything.
trendwatching.com's INTERNET OF CARING THINGSTrendWatching
Time to think beyond the ‘Internet of Things’. Consumers are embracing a network of connected objects that actively care for their physical and mental wellbeing, homes, loved ones and more.
Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people's behaviour and how people shop and use services. The organisational structure created in the 20th century cannot survive when new digital solution are being offered. Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people's behaviour and how people shop and use services. The organisational structure created in the 20th century cannot survive when new digital solution are being offered. The hierarchical structure of these established companies assumes high coordination cost due to human activity. But when the coordination cost drops
The organisational structure that companies in the 20th century established was based on the fact that employees needed to do all the work. The coordination cost was high due to the effort and cost of employees, housing etc. Now we have software that can do this for use and the coordination cost drops to close-to-zero. Another thing is that things become free. Consider Flickr. Anybody can sign up and use the service for free. Only a fraction of the users get pro account and pay. How can Flickr make money on that? It turns out that services like this can.
Many businesses make money by giving things away. How can that possibly work? The music business has suffered severely with digital distribution of content. Should musicians put all their songs on YouTube? What is the future business model for music?
See how apply the user-centric method of Design Thinking when designing IoT solutions. The presentation provides an introduction on on how you can shape the most viable idea, reduce the risks of failure. It covers 3 main questions:
Do customers need my IoT solution?
Can you build it?
Will it be profitable?
Start-ups: DSP-Partner's Highlights from Dublin Websummit 2015DSP-Partners
An Overview about the most interesting and innovative Start-ups from Ireland's Dublin Websummit 2015
A subjective Collection of Companies across
– Advertising, Publishing, Jobs, Social, Education
– Apps, Tools, SaaS, Software
– Communication
– Devices, Drones, Energy, iOT, Smart Home
– eCommerce & Payment
– FinTech
– Travel, Mobility
Presentation on the future of retail which I gave at InRetail.
Talking about:
The third industrial revolution:
World of DIY/P2P
World of the Makers
World of Personal Technology
2014 Global Trend Forecast (Technology, Media & Telecoms)CM Research
In this report, the third volume in our "Global TMT Trend Forecast" series, we identify the major disruptive technologies that we will see in 2014 and predict how they will impact the world’s largest technology, media and telecom (TMT) companies.
Inside, we split the global TMT sector into 17 subsectors (e.g. connected devices, consumer electronics, semiconductors, e-commerce, social media, software, telecom operators, etc.) and examine how emerging technology themes will impact each sector, highlighting the likely winners and losers. Behind many of the themes mentioned in this report we have published in-depth research reports supporting our thinking. Here, we bring all these themes together. Our objective is to offer investors and industry executives a comprehensive trend forecast for the global TMT sector over the next 12 months.
If you only read one TMT Trends report this year, make sure it is this one.
By 2020, 50 billion devices will be connected to the internet, creating $19 trillion of economic value. in this world of digital newcomers toppling traditional giants, it’s time to disrupt or risk being disrupted
We peered into the year ahead to bring you our light-hearted predictions for marketing, tech, pop culture and more in 2017!
We've also included the success rate of our 2016 predictions to prove our prognostication credentials.
Follow us for more updates
Un estratto dal nostro report sulle 8 tendenze di consumo per il 2017. Nell'estratto raccontiamo 3 trend e stili di vita: life curator, survival e qualified self.
Cannes 2016: Design Thinking for Health InnovationFjord
Fjord Design Directors Jonas Höglund and Thomas Müller launched the Accenture Interactive Cannes Lions presence with a hands on workshop at Lions Health: Design Thinking for Health Innovation.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
Perpetual leadershift - Digital strategy and change management go hand in handJenny Williams
The digital revolution is one of the most disruptive forces now at work in the business world. Transformation in response to this force requires most companies to rethink what digital really means. It is no longer sufficient to think in terms of web sites and other digital assets. Similarly, evolution is now so much more than focusing on managing discrete changes that a particular technical innovation may require, the speed of change requires a far more fluid and dynamic mode of management. This session will look at some of the heroes of the digital age and the key factors that enhance or hamper an organisations ability to rise to the challenge of a constantly evolving business environment.
- Assessment of 'Three Screen' strategies incorporating Mobile, TV and Internet
- NB: 'Three Screen' does NOT mean 'Third Screen'
- Prepared for Verisign
- Highlight's AT&T efforts to create seamless experience across Mobile, Internet and TV
- May 2008
There is 100% chances you are going to engage your customers on mobile first, but converting them into lifetime and faithful promoters is a multi-screen journey. For brands, media and retailers it is then critical to select the most relevant device-agnostic technology and the
6G INTERNET - "Connecting Communities"
6G is an internet service provider positioned at the forefront of the digital revolution.
Using new, future-proof technologies, we supply superfast broadband services to the UK’s commercial and residential consumer markets.
Governed by Ofcom and adhering to the broadband industry’s code of practice, 6G’s unique network is constructed of wired and radio telecommunications that permit greater access, scalability and the rapid deployment of internet solutions from the single residential user to1000 + enterprise level users.
Fuelling innovation, we invest one third of our profits back into our R&D programme to ensure that our products and services remain ever-evolving within the telecommunications playing field.
Working with local councils, chambers of commerce and social housing providers, 6G Business is an active supporter of the government’s digital inclusion strategy and is an accredited partner of the Super Connected Cities voucher scheme for businesses.
Website: https://6gdsi.co.uk/
Read on to find out how 6G is committed to delivering digital inclusion in the real world
Personalization and gamification of entertainment servicesZinnov
The rapid proliferation of mobile devices and rise of multi- digital channels has disrupted the content distribution and consumption cycle, thereby creating a dynamic business environment for all media and entertainment players. The present operating landscape is driven by customer preferences and marks the advent of a new approach for customer interactions, powered by unique customer experiences through technology and data driven personalization.
Our new perspective on achieving the full potential of human and artificial intelligence.
By Fjord, design and innovation from Accenture Interactive, and Accenture The Dock.
Our annual Trends report is here, born from plenty of Post-it notes, more coffee than we care to mention, lots of healthy debate and quite a few laughs. Trends is always a labor of love, crowdsourced from Fjordians (all 1,000 of us) from around the world – from San Francisco to Berlin, Hong Kong to Johannesburg, Dubai to São Paulo and 22 other places in between.
This process results in the trends we expect to affect business, technology and design in the year ahead.
Read and download the full report at www.trends.fjordnet.com
Our annual Trends report is always a team effort, and this year’s team was bigger and more diverse than ever. More than 1,000 Fjordians, plus (for the first time) 85 clients from five continents, inspired our report, each bringing their own individual perspectives and experiences to the table.
We first gathered insights in all forms—a mix of hastily-drawn thoughts on Post-it Notes, elegant (and not-so-elegant) illustrations, simple scribbles and some long-form copy, and even some musings over a cup of coffee. We then took those insights into workshops designed to hone the thinking and spot patterns—and tapped into some digital tools to help us gather evidence for our best ideas (because at Fjord, we’re all about blending the physical with the digital). The result? Seven Trends affecting business, technology and design in 2018.
Today, we see deep division across global populations on a broad range of issues, which is creating social and political anxiety. We’re also experiencing tension as a result of deep technological change that is altering the world we live in. There is no running from these forces. For the first time, we feel that there is just one meta theme for Trends in 2018: Tension.
In an increasingly competitive market, we believe that businesses will no longer be able to rely on external partners alone to drive innovation. By bringing design capabilities in-house, brands will have the ability to respond rapidly to a world changing around them, adapting constantly to remain fresh and bring relevant innovation to market – becoming what we call a ‘Living Business’.
Our ‘Design from Within’ report describes three distinct approaches businesses can take in order to design and innovate internally. Each approach shares common goals - such as creating a culture which inspires creativity, and enabling the business to scale ideas from the drawing board to the marketplace –but the models differ according to the extent of a company’s involvement in them.
To say it is difficult to see and do everything that CES has to offer is an understatement. In fact, the only easy part is consistently hitting 10,000+ steps on your tracker every day! But we were prepared, using our 2017 Fjord Trends as a guide, to uncover the most inspiring work and topics that will continue to evolve this coming year.
What makes people LOVE a product or brand?
What sustains that love?
These are the questions Accenture Interactive and Fjord set out to answer when embarking on The Love Index study.
The Love Index 2016 is the first annual report that measures brands – and in particular, the services and experiences they offer – on a 10-point scale across five F.R.E.S.H. dimensions plotted on a pentagon
Un’analisi dei 10 trend digitali più significativi che trasformeranno il design, le organizzazioni e la società per l’anno appena iniziato condotta da Fjord, Design&Innovation unit di Accenture Interactive, nel rapporto annuale Fjord Trends 2016.
Der Fjord Trends Report 2016 ist da! Zum neunten Mal veröffentlichen wir unsere jährlichen Einschätzungen zu den Auswirkungen aufkommender Technologien. Wir beleuchten die neuesten und wichtigsten digitalen Entwicklungen, die Unternehmen, Organisationen und die Gesellschaft in naher Zukunft verändern werden – und erläutern, welche Chancen sich daraus ergeben.
Grundlage der FJORD Trends 2016 ist die geballte Expertise unserer 750 Designer und Strategen weltweit. In monatelangen Recherchen, Diskussionen und Debatten haben wir unsere Erfahrungen zusammengetragen und in zehn Schlüsselentwicklungen zusammengefasst. Wir glauben, dass 2016 ein weiteres entscheidendes Jahr für die Digitalisierung wird und einschneidende Entwicklungen für Organisationen und Anwender bereithält.
Im FJORD Trends 2016 Report erfahren Sie mehr über die Big-Data-Etikette und den zukunftsfähigenr Umgang mit Daten; die wachsende Bedeutung von Employee Experience (EX) Design; das Verschwinden der Apps und die wahre Stärke von Wearables, Nearables und anderen Geräten, die zuhören.
Den vollständigen FJORD Trends Report 2016 finden Sie unten – viel Spaß beim Lesen! Besuchen Sie uns auch auf trends.fjordnet.com und folgen Sie #FjordTrends
Weitere Informationen zu Fjord und der Trends Studie finden Sie hier: http://trends.fjordnet.com/
El informe Fjord Trends, que lleva nueve años publicándose ininterrumpidamente, persigue detectar y analizar los desarrollos tecnológicos, de diseño y de negocio que más influirán en nuestras vidas durante los doce próximos meses.
Now into its ninth year, Fjord’s annual Trends Report 2016 has arrived and, once again, we unveil what we believe to be the most significant technology and business developments emerging and describe how they will transform our world in the coming 12 months.
Our Trends Report is the result of months of research, discussions and debate, pooling the collective experience at Fjord and Accenture Interactive and distilled into ten core ideas.
We believe 2016 will be another defining year for digital and will bring even more transformation, disruption and delight to organizations and their audiences. In the report you can expect to discover more about big data etiquette, the rise of employee experience (EX) design, disappearing apps, the true power of wearables and nearables and much more.
Check out the full Fjord Trends Report 2016 below, visit trends.fjordnet.com, and follow the conversation at #FjordTrends.
Enjoy!
See more at www.trends.fjordnet.com
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Putting the consumer first: the effect of mobile on broadcast. NAB @ MWC, February 2014
1. Putting the consumer first:
the effect of mobile on broadcast
NAB @ MWC, February 2014
2. Our focus is service design
We differentiate providers in ways that create an emotional bond between the
customer and the service. Our business is delight.
Confidential
Page
2
3. We help the world‟s leading businesses create
great services through the power of design
LONDON • HELSINKI • BERLIN • MADRID • NEW YORK • STOCKHOLM • PARIS • SAN FRANCISCO • ISTANBUL
Confidential
Page
3
8. From desktop to pocket:
mobilizing TV to millions
Confidential
Page
8
9. Some facts (and speculation)
TVs go online
By 2017, over 80% of all TV sets sold worldwide will be
enabled for online connectivity and smart features
Media are going mobile
>50% of BBC and Guardian consumed on mobile
Video is going mobile
In 2014, >50% of video consumed on mobile in the US
will be 10 minutes+
Confidential
Page
9
10. Some facts (and speculation)
Are tablets settling into media devices?
Google Play launched on iOS
But it‟s not seamless:
• You cannot buy movies or shows (Apple doesn‟t
allow)
• No offline capabilities
Innovation frenzy
Comcast launch (Feb 2014) of X1 DVR allows
downloads to take on the go
Confidential
Page 10
11. Some facts (and speculation)
Consumers are using mobile to:
• Access movie information
• View trailers, buy tickets
• Check TV show times
• Engage with social media sites during shows
• Preorder and buy DVDs, video games, digital downloads
• Watch content
Confidential
Page 11
12. Some facts (and speculation)
Mobile display advertising is growing
According to Gartner, worldwide mobile display advertising
spending is estimated to grow from $1.8 billion in 2011 to
approximately $13.5 billion in 2015.
But has it found its form factor?
Social TV is dead
Either our friends have terrible taste or we know of it already. Says
Gigaom in January 2014: “People don‟t want to know about poor
choices old high-school friends made on their living room couch.”
Confidential
Page 12
13. Confusing.
Especially for the customer.
The media industry may be the
least customer friendly
on earth.
Confidential
Page 13
14. Proliferation of channels
causes confusion
Where can I watch VEEP?
• BT Vision? Confused pricing
• Netflix? Simple at £5.99/month
• Apple TV? Expensive, delivers Netflix too
• Digital Terrestrial?
• YouTube?
• Sky Now?
• Somewhere illegal my kids know about?
• Maybe Amazon/Facebook?
There are multiple user experiences (plus remotes and interfaces)
Can I use offline as well as online?
Confidential
Page 14
17. Questions
Where is the Spotify/Beats for video?
• Playlists
• Social (recommendations and feed)
• Easy-to-grasp pricing
• Multiplatform delivery
• True On Demand
Where is search for broadcast content?
What is a newspaper? What is a TV channel?
Twitter and Facebook lead the way.
Snapchat, Vine, and Buzz are redefining media.
Confidential
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20. Service Priorities
Use data
• Better understand the user‟s context
• Find gaps in market – like House of Cards
• What are Amazon/Facebook doing with data and content?
Make payment amazing
Focus on mobile: device upgrade cycles way faster than TV
Use the second screen to personalise experience - even
in group viewing situations
Build services on top of the “product” for advertisers
and consumers
Confidential
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25. The living services wave
CHARACTERISTICS
Personalised
ENABLERS
Constantly evolving
•
• Self-learning and
Each person's
experience is unique adaptive
•
Customization,
at scale
•
Data used
intelligently
and in real time
Physical & digital merge
•
Distinction between
digital and physical
channels blurred
•
Biometric input, „natural‟
interfaces, and
multimodality
• Fast-growing range of
devices and sensors
• Faster, cheaper data
transfer
• Cloud ubiquity
• Context-sensing
• Natural interfaces
• Identity & privacy solutions
Confidential
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27. 1. Fragmentation of consumer
attention
Further fragmentation of customer
attention attention as
conversations with objects
proliferate.
Confidential
Page 27
28. 2. The home needs a platform
The home will first be distributed and
then connected, and this will demand a
platform.
Whoever owns this will also play a key
role in media distribution.(Why did
Google pay $3.2bn for a thermostat
and smoke alarm?)
Confidential
Page 28
29. 3. Data expertise is required
Do media have permission to play
in this space?
Confidential
Page 29
30. 4. Customer centricity
How can the media industry
become genuinely customer
centric?
Confidential
Page 30
31. 5. Relationships with customers
are changing
Every business will need to
redefine its relationship with
customers.
Broadcast is no exception.
Confidential
Page 31
32. We‟re in the
re-imagination business
“Re-imagination of
nearly everything
powered by New
Devices + Connectivity
+ UI + Beauty”
Mary Meeker of KPCB
Confidential
Page 32
NFL CASE STUDY FULL TEXT NFL App Concept and Design App design to consolidate the USA’s National Football League as a leading digital sports brand Opportunity The National Football League (NFL) is the highest level of professional American football in the United States, and in terms of average attendance at games, it is the most popular domestic sports league in the world. So it was a great honour when the NFL came to Fjord New York seeking the ultimate game companion app, for use both in the stadium and at home. The NFL as an organisation also needed to respond to the rise of ‘fantasy sports’ apps and other unofficial products with clear and coherent service design. Fjord took on the challenge of developing cutting edge technology across iPhone, iPad, and Android for this massively high-profile brand. Approach For the NFL’s millions of fans, following the game is often a highly information and data intense business. Knowing this, the client wanted a user experience that was transformative and combined key elements of sports coverage and data visualization. It was also important that the app was a cross-platform product from day one. Our team focused on creating a great multi-channel football companion experience, dealing with the customary legal restrictions for live video and sponsors that are always a feature of major international sports coverage. A thoughtful multi-channel approach was defined. This used the mobile platforms for real time push updates on the go, plus stats and news. The tablet version was a more ‘lean-back’ type of interface, offering users a beautifully visualised game companion. Experience The result is a free download that is acknowledged as the official flagship app for the NFL. Users get live scoring and play-by-plays, fantasy football stats and videos of the coaches’ press conferences, among other things. You can even set alerts for games. The Fjord NFL iPad app was first launched before the 2011 season Draft. Without the benefit of marketing support or promotion, the app notched up over 18,000 downloads in its first 24 hours – a fantastic achievement and one we are set to build on with this exciting sports and leisure brand. --
In digital services, we can see a few waves of transformation. The first one was about the desktop web. It was the first digital service wave that really disrupted and challenged traditional businesses. The wave started growing in the early 90s, and hit the commercial mainstream in the second half of the decade. Internet services – which were conceived in this wave – are still powering the digital economy.
The last decade was all about the rise of mobility. Again, there was a ton of activity and development in the first half of the decade, and then in the second half – especially with the launch of the iPhone – disruption and transformation really took off on a huge scale. This mobility wave is what we’re riding today, and it’s possibly even more transformational than the desktop web wave.
The third wave is growing right now, and like the previous two waves, it will be very powerful. People have different names for it.We call it Living Services, because in essence we believe that the major transformation is about real-time data and service adaptability, for the individual. It will allow us to design experiences that are truly alive, and which are shaped uniquely around each user.More about this shortly.
But first, let’s reflect on a challenge: complexity – that notorious digital bug.Each of the waves are additive. They add to and build on the previous waves. With all the good and exciting things that each wave brings also comes a real challenge: complexity.Complexity for end users, as more and more of their lives is mediated by digital services and devices.Complexity for companies, as they try to navigate a digital domain that’s increasing exponentially in complexity.What this means for Fjord is that our focus on elegant simplicity is increasing in strategic importance. It’s important for end users – to bring them delightful service experiences that are easy to engage with and easy to integrate into their lives.It’s important for clients – to help them prioritise and make strategic decisions, and to help them develop winning service solutions.
The next big wave – living services – is enabled by an ever-growing range of digital devices that are connected to each other and/or the Internet. These devices also have various sensors, and this will allow the capturing and analysis of huge amounts of data – often in real time.This digital platform allows us to imagine and design services that are LIVING.There are three key characteristics to the living services wave.1. The services can be created around individuals to a greater degree than ever before. They can be uniquely tailor made for each person, and can change based on time of day, place, user needs, etc. But this tailoring can happen at scale.2. The services themselves can be constantly evolving: alive, flexing, adopting, and changing. So we will not design dead artifacts – we will design highly fluid entities.3. This next stage of digitization also represents the gradual merger of the digital and real world:The distinction between digital and online 'channels' are removed – for example eCommerce and offline retailing disappears as both exist simultaneously and overlapPeople interact with technology using 'natural interfaces' (gestures, voice, eye movement…)Biology and technology are merging in the form of Quantified Self, 'Pay with your Face', etc.Biometrics (fingerprints, iris scan, etc.) are increasingly also used for authentication
We’re firmly in the business of re-invention.Mary Meeker is one of the most well-known opinion formers in digital. She’s an analyst and a venture capitalist, and has been dubbed “The Queen of the Web”.In her latest overview of the state of the Internet, she summarises everything with this header:“Re-imagination of nearly everything powered by New Devices + Connectivity + UI + Beauty”She’s explaining how all aspects of society, and all types of companies, are being reinvented thanks to New Devices, Connectivity, UI and Beauty.Well, this is exactly what we at Fjord do. We create services that are experienced on new connected devices. We shape best of class UIs, and we deliver beauty.At Fjord, we’re at the very center of the re-imagination of everything. It’s a fun and pretty special place to be.