empowerment technology

2. At the end of the unit, students must be able to :
1. Use ICT terms properly and discuss how to
responsible cyber citizen.
2. Compare and contrast the nuances of varied
online platforms, sites, and content to best
achieve specific class objectives or address
situational challenges
3. Use search engines effectively to improve your
research skills.
2

3. 3
Lesson 1 : What is Information and Communications
Technology?
The current state of ICT technologies
Lesson 2: Online Systems, Security, Ethics, and Etiquette
Lesson 3: Contextualized Online Search and Research Skills
Lesson 4: Manipulating Text, Graphics, and Images to Create ICT
Content Intended for an Online Environment.

6. 6
WHAT IS INFORMATION?
 refers to the knowledge obtained
from reading, investigation, study,
or research. The tools to transmit
information are the telephone,
television, radio, and other social
media. We need information to
make decisions and to predict the
future. For example, scientists can
detect the formation of a tsunami
using the latest technology and
warn the public to avoid disasters in
the affected areas.

7. 7
WHAT IS
COMMUNICATION?
 is an act of transmitting messages.
It is a process whereby information
is exchanged between individuals
using symbols, signs, or verbal
interactions. Previously, people
communicated through signs or
symbols, performing drama and
poetry. With the advent of
technology, these ‘older’ forms of
communication are less utilized as
compared to the use of the Internet,
e-mail, and video conferencing.

8. 8
WHAT IS TECHNOLOGY?
is the use of
scientific knowledge,
experience, and
resources to create
processes and
products that fulfill
human needs.

9. “ICT: ABBREVIATION FOR
INFORMATION AND
COMMUNICATION
TECHNOLOGY”
9
WHAT IS INFORMATION
TECHNOLOGY AND
COMMUNICATIONS
TECHNOLOGY?
 is the term that is currently favored by
most businesses and educational
institutions.
 the “C” reflects the important role that
computers now play in communications.
 often deals with the use of different
technologies such as mobile phones,
telephones, computer, Internet, and other
devices, as well as software and
applications to locate, save, send, and
manipulate information.

10. 10
ICT IN THE
PHILIPPINES?
 Philippines is dub as the “ICT Hub of
Asia” because of huge growth of ICT-
related jobs, one of which is BPO
(Business Process Outsourcing) or call
centers.
 ICT Department in the Philippines is
responsible for the planning, development
and promotion of the country’s information
and communications technology (ICT)
agenda in support of national
development.
 In a data gathered the Annual Survey
Philippines Business and Industries
2010, by of in the ICT industry shares
19.3% of the total employment
population.

11. COMPUTER INTERNET WWW
11

12. 12
COMPUTER
An electronic device for storing
and processing typically in binary
form, according to instructions
given to it in a variable program.
Invented by Charles Babbage

13. 13
INTERNET
 is a vast network that connects
computers all over the world.
Through the Internet, people can
share information and
communicate from anywhere with
an Internet connection.
Computer scientists Vinton
Cerf and Bob Kahn are credited
with inventing the Internet
communication protocols we use
today, and the system referred to
as the Internet.

14. 14
World Wide Web
 an information system on the
internet which allows documents to
be connected to other documents
by hypertext links, enabling the
user to search for information by
moving from one document to
another.
Sir Tim Berners-Lee invented the
World Wide Web in 1989.

15.  Is a hypertext document
connected to world wide web
and it can either be static or
dynamic.
 Common examples of webpages
are login page, sign up page,
about page, contact page,
privacy policy, sitemap, etc.
15

16. WEB 1.O WEB 2.0 WEB 3.0
16

17. The first development of the World
Wide Web where web pages are static.
It is also known as flat or stationary
page, and it cannot be manipulated by
users. One of the best examples of
Web 1.0 is
MySpace and LiveJournal, these
websites were mostly of a personal
nature and did not have much of a
corporate presence as today’s sites do.
8/06/20XX PITCH DECK 17

18.  Lower once-off cost
 Faster loading than dynamic sites
 Cheaper hosting is required than dynamic sites, as they usually
use less bandwidth and server resources than dynamic sites.
 Developer independent. Dynamic sites are usually built in a
specific way, with a specific framework, and thus require a
developer with a specific skill set to manage.
18

19. Might have higher maintenance costs if the
content changes often.
No user registrations, or advanced
functionality usually connected with dynamic
sites
19

20. It is a dynamic web page where users
can interact with pages like creating a
user account, posting comments,
uploading files and images, and others.
Example: Blog sites, Facebook, Twitter,
Instagram, and YouTube.
PITCH DECK 20

21. 1. Folksonomy
2. User Participation
3. Long Tail
4. Software as a service
5. Mass Participation
PITCH DECK 21

22.  users can classify and arrange
information by adding a tag or
label. Hash tag sign (#) is used in
Facebook, Twitter, Instagram, and
other social networking sites.
Example in tagging on Facebook:
#TeamKawayan, #Single
PITCH DECK 22

23.  When content is dynamic and
responsive to user’s input.
 is built up by adding additional
interface components and behaviors
and the Click-Wait-and-Refresh-Cycle
is avoided by retrieving and
presenting data from the server
without refreshing the whole page.
PITCH DECK 23

24.  user can put content on their
own in web page like
comment, evaluation, etc.
PITCH DECK 24

25.  A site that offers services and
brings individuals and
businesses into selling different
 goods and commodities such as
shopping sites like OLX, Lazada,
Shopee, Zalora and others.
25

26.  users can subscribe to
software when they need it
instead of purchasing it.
26

27. sharing of diverse
information through
universal web
access.
27

28. 28
Semantics – ability of Web technologies to understand and
interpret human-generated content.
A new paradigm in web interaction extension of led by World
Wide Web Consortium (W3C) where it provides framework
that allows data to be shared and reused.
The Internet can predict the best possible answers to your
question by “learning from your previous choices e.g., Apple’s
Siri.

29. 29

31. 31
- Utilizes technology in an appropriate
manner including etiquette,
communication, education, access,
commerce, responsibility, rights, safety,
and security.

32. 32
- The primary purpose of a cyber
awareness program is to educate
students about possible cyber threats
and avoid a data breach.

33. 33
Back up your digital files
Create strong passwords
Post only appropriate comments
Control privacy settings

34. 34
Cell phones
 “Sexting” is a term used to describe inappropriate
photos or text sent via cell phones
 Cell phone history options allow you to view past
callers and messages. Although the history can be
deleted, contact your cell phone provider for any
other options available.
 Geotagging allows users to note where they are
located in a smart phone photo.

35. 35
Cell phones
 “Sexting” is a term used to describe inappropriate
photos or text sent via cell phones
 Cell phone history options allow you to view past
callers and messages. Although the history can be
deleted, contact your cell phone provider for any
other options available.
 Geotagging allows users to note where they are
located in a smart phone photo.

36. 36

37. 37
Cyberbullying
Cyberbullying involves the use of
technologies to display behavior that
harms another. Through email, instant
messaging, text messaging, and social
networking sites, hurtful messages can be
posted and shared.

38. 38
 Do not respond or retaliate to inappropriate
communication.
 Save the messages and note the date and time
 Utilize the blocking features in social networking
sites, email, or instant messaging. This will keep
unwanted correspondence from occurring again.
You can also block numbers on your cellphone or
change your personal phone number. Only give out
your phone number to those you trust.

39. 39

40. 40
Ethics
Plagiarism is the use of another’s work as
your own. On the internet, all materials are
copyrighted unless stated otherwise. Such
materials, includes, but are not limited to,
images, music, text, and videos.

41. 41

42. 42
The following tips will help encourage ethical
cyber citizenship
A.Note all sources used in a project. Any
material copied from an outside source,
including the internet, must be cited.
B. Use quotation marks around sentences or
phrases directly copied from an outside
source and cite this information.
C.Keep a running source list as you find
images and text for a school project. Visit
the school library media specialist for more
information.

43. 43
The following tips will help encourage ethical
cyber citizenship
A.Note all sources used in a project. Any
material copied from an outside source,
including the internet, must be cited.
B. Use quotation marks around sentences or
phrases directly copied from an outside
source and cite this information.
C.Keep a running source list as you find
images and text for a school project. Visit
the school library media specialist for more
information.

44. 44
What is online safety? Is there
difference from safety outside of the
online environment?

45. 45
World Wide Web
 an information system on the
internet which allows documents to
be connected to other documents
by hypertext links, enabling the
user to search for information by
moving from one document to
another.
Sir Tim Berners-Lee invented the
World Wide Web in 1989.

46. 8/06/20XX PITCH DECK 46
Opportunity to build
Fully inclusive market
Total addressable market
Freedom to invent​
Selectively inclusive market
Serviceable available market
Few competitors​
Specifically targeted market
Serviceable obtainable market​

47. C O N V E N I E N T
A CONTOSO
E X P E N S I V E ​ A F F O R D A B L E
D
E
B
C
I N C O N V E N I E N T ​
8/06/20XX PITCH DECK 47

48. How we’ll scale in the future​
FEB 20XX MAY 20XX OCT 20XX
Distribute the app to local start
ups to help establish the product
Release the app to the general
public and monitor press and
regional market trends
Gather feedback from the start
up community to expand
availability of the product
8/06/20XX PITCH DECK 48

49. Forecasting for success​
KEY METRICS
C L I E N T S O R D E R S
G R O S S
A V E N U E
N E T
R E V E N U E
20XX​ 10​ 1100​ $10,000​ $7,000​
20XX​ 20​ 200​ $20,000​ $16,000​
20XX​ 30​ 300​ $30,000​ $25,000​
20XX​ 40​ 400​ $40,000​ $30,000
REVENUE BY YEAR
$0
$10,000
$20,000
$30,000
$40,000
20XX 20XX 20XX 20XX
8/06/20XX PITCH DECK 49

50. Supply
volunteers​
Run focus
groups​
Gather
feedback​
20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Test with
start ups​
Regional
launch​
Deliver to
consumers​
20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
8/06/20XX PITCH DECK 50

51. Y E AR 1 Y E AR 2 Y E AR 3
Detailers 5,000 40,000 160,000
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average Price per Sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
G R O S S P R O F I T 5,625,000 48,000,000 216,000,000
Expenses
Sales & Marketing 5,062,500 38,400,000 151,200,000
Customer Service 1,687,500 9,600,000 21,600,000 70%
Product Development 562,500 2,400,000 10,800,000 10%
Research 281,250 2,400,000 4,320,000 5%
TO TAL
E X P E N S E S
7,593,750 52,800,000 187,920,000 2%
8/06/20XX PITCH DECK 51

52. TAKUMA HAYASHI​​
President​
MIRJAM NILSSON​​
Chief Executive Officer​
FLORA BERGGREN​​
Chief Operations
Officer​
RAJESH SANTOSHI​​
VP Marketing​
8/06/20XX PITCH DECK 52

53. TAKUMA HAYASHI​
President​
GRAHAM BARNES​
VP Product​
MIRJAM NILSSON​​
Chief Executive Officer​
ROWAN MURPHY​
SEO Strategist​
FLORA BERGGREN​​
Chief Operations
Officer​
ELIZABETH MOORE​
Product Designer​
RAJESH SANTOSHI​​
VP Marketing​
ROBIN KLINE​
Content Developer​
8/06/20XX PITCH DECK 53

54. $12K
CAMPAIGNS
Revenue obtained from
online campaigns and
reorders
$14K
ANGEL
INVESTMENTS
Amount obtained
through other investors​
$32K
CASH
Liquid cash we have
on hand​
$82K
SHARES
Number of shares
converted into USD​
8/06/20XX PITCH DECK 54

55. At Contoso, we believe in giving 110%. By
closing the loop on task management and using
the latest technology, we help businesses
grow and nurture a consumer-first mindset. We
thrive because of our market knowledge and a
great team behind our product. As our CEO
says, "Efficiencies will come from proactively
transforming how we do business."
8/06/20XX PITCH DECK 55

56. Mirjam Nilsson​​
206-555-0146​
mirjam@contoso.com​
www.contoso.com​
8/06/20XX PITCH DECK 56