Mobile Market Opportunitiesin AmericasKimmo Aura, RegionalSales Manager Americas
Agenda             •   What’s hot, what’s not in Silicon Valley             •   Internet, Mobile and Cloud in Brazil      ...
Silicon Valley, Mobile Dominance                  Source: Apple              Source: Android16/11/2012                    ...
Mobile OS Market Share – North America                                        Source: StatCounter16/11/2012               ...
Who let the dogs out?         • The mobile ecosystem is in the turmoil – there is a huge           fragmentation both in t...
What’s driving us?•    Re-invention of Media: ‘Participatory & Social Media” – e.g. Gaming•    GAMIFICATION•    Media as i...
Overall situation in US Cloud Industry             •   Mature technical infrastructure available             •   Several d...
Hot topics and thoughts …             •   Mobile everything             •   Operators             •   Mobile Business Proc...
VC $$$ Silicon Valley in 2Q 2012             Venture funding in early stage deals -- which has lagged over the past       ...
Silicon Valley Journey                                        Over 80 experienced entrepreneurs, executives               ...
Internet Users in Latin America (6/2011)Internet users per country                                                      © ...
Facts about Brazil             •     Brazil is a part of Mercosur (= Argentina, Brazil, Paraguay and Uruguay) and         ...
Use of Internet in Brazil             •   In September 2012 there were          •   The most popular social               ...
Mobile sector Brazil             •   In September 2012 Brazil had                 259 million mobile phone                ...
Cloud computing in Brazil             • The Brazilian cloud based market is estimated to be 500 million               R$ b...
Internet users in Latin America             There were an estimated 212,401,030 internet users in Latin America (represent...
Facts about Mexico as a market place                                                      •   Network of free trade agreem...
Mexico’s mobile sector             •   The mobile sector remains one of the main drivers of telecom industry growth.      ...
Social networking in Mexico             • Social networking in Mexico will increase by 17.9% in 2012,               making...
Mobile banking in Mexico             • Despite a relatively well organized banking sector, banking               penetrati...
Facts about Colombia              •    Colombia is ranked as the 42nd easiest country to do business in (Ease of Doing    ...
Use of Internet in Colombia             •   There are a total of 6 million        •   Colombia’s IT spending increases    ...
Mobile sector Colombia                                                     Mobile operators and users•    Mobile phone pen...
Cloud computing in Colombia             • Cloud computing business in Latin America has been estimated to               be...
Facts about Chile                                                                  2011              Population (million) ...
Use of Internet in Chile             •   There are a total of 10 million internet    •   Shopping online is increasing. 71...
Social networking in Chile                                        • In Chile a 63 % of the                                ...
Mobile sector Chile•    In 2011, the investments in the     telecommunications sector in Chile     grew by a 25% in compar...
Cloud computing in Chile      •      Cloud computing business in Latin             America has been estimated to be       ...
ArgentinaArgentina is one of the five largest economies in SouthAmerica.Argentinas macroeconomic performance in recent yea...
ICT Sector  •    Argentina is the second largest IT market in the region.  •    Argentinas IT market is forecast to increa...
Cloud Computing in Argentina     •       Cloud Security Alliance Argentina; the results of survey of 100 IT specialist tha...
Use of Internet in Argentina              Main categories                                           Avg time consumed per ...
Argentine SMARTPHONES       •     41 Million active mobile phone lines.       •     10 Million Argentines, or 25% of the p...
Social Networks and Internet mobile•      Persentage of users accessing through mobile phones;               Source: Carri...
Operating systems  System share in Mobile phones & Tablets March 2012  Source: comScore Device Essentials                 ...
Summary             USA                                        Latin America             •   Mobile everything            ...
Contact Information                Kimmo Aura                – Regional Sales Manager, Americas                  kimmo.aur...
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Market opportunity news flash americas

  1. 1. Mobile Market Opportunitiesin AmericasKimmo Aura, RegionalSales Manager Americas
  2. 2. Agenda • What’s hot, what’s not in Silicon Valley • Internet, Mobile and Cloud in Brazil • Mobile sector in Mexico • Cloud in Colombia • Social networking in Chile • ICT in Argentina • Summary16/11/2012 © Finpro 2
  3. 3. Silicon Valley, Mobile Dominance Source: Apple Source: Android16/11/2012 © Finpro 3
  4. 4. Mobile OS Market Share – North America Source: StatCounter16/11/2012 © Finpro 4
  5. 5. Who let the dogs out? • The mobile ecosystem is in the turmoil – there is a huge fragmentation both in the platforms and in the distribution (of apps and content). • First came iPhone. Then app stores (started with Apple/iTunes) changed the mobile landscape - it’s about the service, applications, user experience and UI. • Google driving Android with multiple phone vendors has changed the mobile ecosystem even more. • Operators are back in business. • Add ‘Social’ to the mix. • And then add ‘Cloud’ to the mix. • And then add ‘Tablet’ to the mix.16/11/2012 © Finpro 5
  6. 6. What’s driving us?• Re-invention of Media: ‘Participatory & Social Media” – e.g. Gaming• GAMIFICATION• Media as interactive experience vs. packaged, static ‘content’ (GuitarHero)• Formalization of key human behaviors & addictions• Alternative Biz models: freemium, free-to-play + microtransactions, virtual currencies• User-interface breakthroughs Tim Chang, NVP16/11/2012 © Finpro 6
  7. 7. Overall situation in US Cloud Industry • Mature technical infrastructure available • Several dominant players (Amazon, Force.com, Google) • Cloud computing is a normal practice to implement www-solutions, especially in web2.0 • Lot of cloud-related start-ups • Emphasis on supporting and using the cloud, not on cloud computing infrastructure • Typical startup has $1M-$8M seed or A-round funding • Many ”traditional” companies will move to cloud • SAP, IBM, NSN, etc. • But not Oracle (officially)16/11/2012 © Finpro 7
  8. 8. Hot topics and thoughts … • Mobile everything • Operators • Mobile Business Processes • Consumerazing IT • Social - New Social • Tablets • Gaming - mobile • Gaming as mainstream media • Gamification • Edutainment • Virtual goods/microtransactions Source: Mediaspin.com • Digital livingroom, next screen, Smart TV • Media • Big Data, Data Analysis 2.0 (dynamic, real time) • Social / mobile healthcare • Addressbook ownership • Search / discovery By various ‘thinkers’ • Cloud Computing16/11/2012 © Finpro 8
  9. 9. VC $$$ Silicon Valley in 2Q 2012 Venture funding in early stage deals -- which has lagged over the past year as VCs put more money into mature startups closer to going public -- reached the highest quarterly total since early 2001. Venture firms pumped $2.1 billion into 410 young companies in the latest quarter, double-digit increases from the prior three months. Software, Digital Media and Internet companies continued to be popular, while life sciences and cleantech declined. Around 375 VC companies in SV16/11/2012 © Finpro 9
  10. 10. Silicon Valley Journey Over 80 experienced entrepreneurs, executives and experts were interviewed on the subjects relating to this book. The shared knowledge will hopefully help new startups and entrepreneurs who are planning to take their ideas and companies to Silicon Valley – as well as those who have already started their journey. The valuable insights and experiences will contribute and assist in the navigation through the various challenges. Being better prepared for your journey can save you money and time, and reduce frustration. The book is organized into chapters by themes. It follows that the stories are not chronological; rather, a story of a company is told in snippets in several chapters. The intent was that the book can be read as a handbook, which means that the reader is welcome to start at any chapter that she or he finds most relevant. Free to download! or search for ’silicon valley journey’ www.tekes.fi16/11/2012 © Finpro 10
  11. 11. Internet Users in Latin America (6/2011)Internet users per country © Finpro 16/11/2012 11
  12. 12. Facts about Brazil • Brazil is a part of Mercosur (= Argentina, Brazil, Paraguay and Uruguay) and has negotiations with EU about free trade agreements. • Taxation with Finland: Tax sparing ends and internal rates are applied to dividend, interest and royalty. • Brazil is not a member of OECD. Source: Brazil Global Net, Inflation.eu, IBGE, OECD, Finnish Minstry of Finance, European Commission16/11/2012 © Finpro 12
  13. 13. Use of Internet in Brazil • In September 2012 there were • The most popular social 83 million internet users. It network sites in Brazil in 2012 makes Brazil the 5th most are: 1. Facebook, 2. Twitter, 3. connected country. Orkut, 4. LinkedIn, 5. Tumblr • Broadband users (> 2Mbps) in • Shopping online is increasing fast. July 2012 were 16,8 million, Currently 29 % of internet users growth of 91% compared to the buy online - in 2011 the amount previous year. spent was BRL 18,7 bn (~USD 9,3 bn). • Brazilians spend 69 hours per month in internet (July 2011). • Most of public sector purchasing through governmental internet • 70 % of children aged between 9 portal. and 16 years have accounts in social networks (July 2012).16/11/2012 © Finpro 13
  14. 14. Mobile sector Brazil • In September 2012 Brazil had 259 million mobile phone connections (penetration of 132%). • Prepaid connections’ share was 81,2%. Source: Teleco • Of the 83 million internet • According to the ITU’s connections, 63,6 million are Measuring the Information mobile internet connections Society 2012 study, Brazil was and 19,4 million fixed. world’s second most dynamic telecom country in 2011, and • 4G network has to be fourth largest telecom market operational in 2014 World Cup in terms of revenue in 2010 host cities by the end of 2013. (preceded only by USA, Japan and China)16/11/2012 © Finpro 14
  15. 15. Cloud computing in Brazil • The Brazilian cloud based market is estimated to be 500 million R$ by the year 2014 (192 M€) • Most of the billing models in cloud based services are based on fixed monthly fees as opposed to pay-by-use • Media, content and event management platforms for various actors in the upcoming football and Olympic games. Talks of investments have already been seen on these areas. • In the August 2012 the government announced an investment of 40 million R$ to cloud computing during the next 3 years16/11/2012 © Finpro 15
  16. 16. Internet users in Latin America There were an estimated 212,401,030 internet users in Latin America (representing about 36.7% of the region population),according to statistics updated June 2011 by Internet World Stats. • Latin America top countries, as per June 2011: – 1. Brazil: 75,982,000 (37.4% of the population in the country) – 2. Mexico: 34,900,000 (30.7%) – 3. Argentina: 27,568,000 (66.0%) – 4. Colombia: 22,538,000 (50.4%) – 5. Venezuela: 10,421,557 (37.7%) – 6. Chile: 9,254,423 (54.8%) • Internet user share in Latin America, by country, 2009-2013 (% of total): • - 2009: Brazil (38%) / Mexico (17%) / Argentina (9%) / Other (36%) • - 2010: Brazil (37%) / Mexico (18%) / Argentina (10%) / Other (36%) • - 2011: Brazil (36%) / Mexico (19%) / Argentina (10%) / Other (36%) • - 2012: Brazil (35%) / Mexico (19%) / Argentina (10%) / Other (36%) (estimated) • - 2013: Brazil (35%) / Mexico (20%) / Argentina (10%) / Other (36%) (estimated)16/11/2012 © Finpro 16
  17. 17. Facts about Mexico as a market place • Network of free trade agreements > 45 countries • Competitive and young labor force • 11th largest economy in the world • GDP per capita, 15,000 USD per year one of the highest in Latin America • Home of America Movil, 3rd largest mobile operator in the world • 112 million consumer market • Rank #53 in Ease of Doing Business (easiest in Latin America) • Investment grade & IP protection agreements • Stable economy and political environment • Efficient hub from a transport and logistics standpoint16/11/2012 © Finpro 17
  18. 18. Mexico’s mobile sector • The mobile sector remains one of the main drivers of telecom industry growth. Driven by a booming GSM sector, Mexico’s mobile industry grew at approximately 17% per annum, achieving more than 80% penetration by early 2010. • Broadband is the other principal driver of growth in Mexico’s telecommunications market. Both cable modem and ADSL continued to enjoy strong subscriber growth in 2009 at a combined average growth rate of around 35%. • Forecast mobile subscribers and penetration rate – lower growth scenario – 2011 – 2016 Subscribers Year Penetration (million) 2010 90 80% (BYE) 2011 96 85% 2012 102 89% 2013 107 93% 2014 111 95% 2015 115 97% 2016 117 98% (Source: BuddeComm, forecasts)16/11/2012 © Finpro 18
  19. 19. Social networking in Mexico • Social networking in Mexico will increase by 17.9% in 2012, making it the fifth-fastest-growing market worldwide, according to eMarketer estimates. Much of this expansion will come from Facebook, which is expected to reach 25.6 million users in the country by the end of 2012. • Top five social networking countries, ranked by growth, 2012: • 1. India: +51.7% change in number of users • 2. Indonesia: +51.6% • 3. China: +19.9% • 4. Mexico: +17.9% • 5. Brazil: +14.4% Source: (emarkets)16/11/2012 © Finpro 19
  20. 20. Mobile banking in Mexico • Despite a relatively well organized banking sector, banking penetration remains low compared to mobile penetration. • Mobile payments transformation, led by alliances between telcos, banks and device manufacturers . – Latin American operator group América Móvil is launching a mobile money service in Mexico, aimed to serve the nation’s underbanked population. The service, called Transfer, will be launched by a joint venture between the operator and its banking partners: Citibank´s Mexican unit Banamex and local bank Banco Inbursa. – Movistar has partnership with MasterCard in Latin America to provide mobile banking solution16/11/2012 © Finpro 20
  21. 21. Facts about Colombia • Colombia is ranked as the 42nd easiest country to do business in (Ease of Doing Business 2012) • Colombia is the leader in Latin America in investor protection (5th rank in the world) • Colombia is one of the few Latin American countries with a Ministry for Information and Communication Technology (Mintic) • Colombia is an open market with Free Trade Agreements with more than 50 countries. • Colombia has a signed Free Trade Agreement with the European Union coming into force in 2012 Source: Proexport, World Bank Ease of Doing Business, Ministry for Information and Communication Technology (Mintic)16/11/2012 © Finpro 21
  22. 22. Use of Internet in Colombia • There are a total of 6 million • Colombia’s IT spending increases internet subscribers. Internet almost 15% yearly subscribers expected to reach 10 • Shopping online is increasing. million in 2014 (63.9% fixed 47% of internet users in Colombia subscribers and 36.1% 3G have made purchases online, and connections) 84% of persons that visited e- • There are 25 million internet users commerce sites made a purchase (Population in Colombia 46 million) • 16 million Colombians use • Government launched ”Live Facebook Digitally” project, massifying • Most of public sector purchasing Internet through governmental internet • 96% of municipalities Colombia portal. will have fiber optic connection • Colombia was ranked 1st in E- and high speed internet by government services in Latin 2014, an investment of 635 America in 2011 (world rank 31) MUSD (One of the most ambitious internet projects in Latin America) Source: Everis, Proexport, TIC ministry • Colombians spend 7.6 hours week on social networking16/11/2012 © Finpro 22
  23. 23. Mobile sector Colombia Mobile operators and users• Mobile phone penetration is 103 % in Colombia• Many operators use Colombia as a test market for new applications and products• 25% of new telephone Colombia is the 2nd biggest country in purchases are smart phones in Latin America for mobile payments after Colombia in 2012 Brazil 21% of consumers are ready to pay• Number portability has been purchases with mobile phone possible since June 2012. 26% of mobile purchases are done through a mobile phone and 21% of purchases in point of sales are done with a mobile phone Source: MasterCard Mobile Payments Readiness Index (MPRI),16/11/2012 © Finpro 23
  24. 24. Cloud computing in Colombia • Cloud computing business in Latin America has been estimated to be worth of 280 million USD in 2012. [IDC, International Data Corperation] • In Colombia 62% of the 800 largest companies are already using cloud computing services for collaboration and correspondence, CRM, talent management and infrastructure • 97% of the most important companies in Colombia believe that cloud computing is the future trend in Colombia • Colombian company Eforcers S.A, was ranked 1st in Latin America in cloud computing services by Talkin Cloud Source: Study by Avanxo y Position Comunicaciones of 800 most important companies in Colombia16/11/2012 © Finpro 24
  25. 25. Facts about Chile 2011 Population (million) 17,2 GDP Nominal (Billion USD) 248.602 GDP PPP /cap (USD) 17 380 Annual Growth 6,5 % Foreign Direct Investment (BillionUSD) 17,5 Imports (BillionUSD) 72,3 Exports (BillionUSD) 86,3 Inflation rate 3,3 % • Chile is Latin America’s most developed, stable and competitive country. •It is ranked as the 37 easiest country to do business in (Doing Business 2013) • Chile is an open market with Free Trade Agreements with 58 countries. •Chile has a Free Trade Agreement also with EU countries. • Chile is member of OECD, since 2010. Source: IMF, FIC, CIA World Factbook, Doing Business16/11/2012 © Finpro 25
  26. 26. Use of Internet in Chile • There are a total of 10 million internet • Shopping online is increasing. 71% users of which 4 million are mobile of internet users in the country have internet users. (Population in Chile made purchases online, and the 17,2 million) volume of transactions is expected to rise by by 18% to 1700 million USD. • 32% of the population owns notebook or netbook in Chile, which is one of the • Most of the large banks, such as countries with the highest percentage. Banco de Chile and Banco Estado, provide online banking services. • Chileans are connected to the Internet – There is one totally virtual bank, Tbank, in Chile, offering all its an average of 19 hours per week. services through internet. • Most of public sector purchasing through governmental internet portal.16/11/2012 © Finpro 26
  27. 27. Social networking in Chile • In Chile a 63 % of the interviewed persons belong to a social network according to Ericsson ConsumerLab survey 2012 • Chileans spend one third of their browsing time on social networking pages. • Chilean users spend 8,2 hours/ month on this type of pages.16/11/2012 © Finpro 27
  28. 28. Mobile sector Chile• In 2011, the investments in the telecommunications sector in Chile grew by a 25% in comparison to the previous period adding up to a 2 400 million USD.• Number portability has been possible since 2012.• “40 % of Chileans are connected to the Internet through their Mobile Internet sector market share smartphones.” This is estimation of June 2012 the Ericsson ConsumerLab study in 2012.• Now every fourth mobile phone is a smartphone. 50% of the interviewed are planning to buy a smartphone when buying a new mobile device.16/11/2012 © Finpro Source: Subtel 2012 28
  29. 29. Cloud computing in Chile • Cloud computing business in Latin America has been estimated to be worth of 280 million USD in 2012. [IDC, International Data Corperation] • Investments in cloud computing are estimated to reach a 100 million USD in Chile in 2012. • It is estimated that 40% of the Chilean companies will use cloud service by year 2015. This including public, private and hybrid clouds. • Chile is considered to be one Latin American country that has adopted Cloud computing services in large and medium sized companies. [SONDA] Source: Microsoft16/11/2012 © Finpro 29
  30. 30. ArgentinaArgentina is one of the five largest economies in SouthAmerica.Argentinas macroeconomic performance in recent yearshas been strong.Consecutive years of rapid and pro-poor economic growthenabled poverty and unemployment to be cut to levelsexperienced prior to the countrys 2001-2002 economic crisis.Economic activity grew about 9 % last year. This growth hasbeen spurred by private consumption and investments.16/11/2012 © Finpro 30
  31. 31. ICT Sector • Argentina is the second largest IT market in the region. • Argentinas IT market is forecast to increase to US$5.0bn in 2012, up by around 9% since last year. • Computer hardware sales: US$2.4bn in 2011 to US$2.5bn in 2012, +6%. • Software sales: US$539mn in 2011 to US$591mn in 2012, +10% . • IT Services sales: US$1.6bn in 2011 to US$1.8bn in 2012, +12%. Key Trends & Developments • There is growing interest in cloud computing. • IT services revenue is expected to grow faster than the market as a whole, with organisation looking for help to implement cloud computing. • Educational; governments three-year programme to deliver 3 Million PCs to public schools over the 2010-2012 period.16/11/2012 © Finpro 31
  32. 32. Cloud Computing in Argentina • Cloud Security Alliance Argentina; the results of survey of 100 IT specialist that recognize that the trend is to move to the cloud. • 76% said that their company was still not ready to migrate to the cloud. • 71% said that they do still not trust in their suppliers for the implementation. • Dirvers for choosing Cloud Computing; • 22% cost savings. • 21% better availability . • 19% for making easier processes. • 14% for standarization. • Main barriers for choosing cloud computing; • Security issues. • Confidentiality16/11/2012 © Finpro 32
  33. 33. Use of Internet in Argentina Main categories Avg time consumed per age range. Hours per visitor.16/11/2012 © Finpro 33
  34. 34. Argentine SMARTPHONES • 41 Million active mobile phone lines. • 10 Million Argentines, or 25% of the population, already have his/her smartphone. • 25% prefer to keep the smartphones before the TV. • 70% of the users do not leave the house without the phone. • 70% access everyday to Internet. • 90% use the smartphone even when staying at their homes. • 74%, use them while walking , 64%. In the public transport. • 20% admitted to have changed his/her mind, about a product, already in the shop, after checking information through the smartphone. • 73% use phone for checking mails, and social networks and 45% for shared video. • 71% of internet users are Online buyers. Source. El cronista based in Google report.16/11/2012 © Finpro 34
  35. 35. Social Networks and Internet mobile• Persentage of users accessing through mobile phones; Source: Carrier y Asociados: Facebook: 19 million users - 37% Twitter: 7 million users. - 47% • Traffic from mobile devices in internet correspond 77% to mobile phones and 18% to Tablets. • Android system was the most used mobile plataform (56.3% visits web pages). • Tablets access to internet is lead by iPad (78.3% visited web pages). Vía comScore. 16/11/2012 © Finpro 35
  36. 36. Operating systems System share in Mobile phones & Tablets March 2012 Source: comScore Device Essentials % Share visited Web pages Mobile Tablets phone. Android 56.3% 19.5% iOS 10.7% 78.3% Symbian 10.6% N/A RIM 4.3% 2.2% Windows Mobile 0.6% N/A Other 17.6% N/A Note: due to local import restrictions, it is not alowed to import cell phone manufactured abroad, for that reason Apple is not present in the phone market.16/11/2012 © Finpro 36
  37. 37. Summary USA Latin America • Mobile everything • Mature operator business in • Mobile Business Processes • Consumerazing IT most countries • Social - New Social • Growing Internet usage • Gaming - mobile • Mostly mobile internet • Gaming as mainstream media • Gamification • Cloud offers jobs • Edutainment • Mobile banking solutions • Virtual goods/microtransactions coming • Digital livingroom, next screen, Smart TV • Good test market for mobile • Big Data, Data Analysis 2.0 apps or services (dynamic, real time) • Social / mobile healthcare • Addressbook ownership • Search / discovery • Cloud Computing16/11/2012 © Finpro 37
  38. 38. Contact Information Kimmo Aura – Regional Sales Manager, Americas kimmo.aura@finpro.fi, +358 40 504 8317 Special thanks to: – Silicon Valley, USA : pekka.parnanen@finpro.fi – Mexico: nina.jaakkola@finpro.fi – Brazil: pekka.horttanainen@finpro.fi – Chile: heta.pyhalahti@finpro.fi – Colombia: heidi.virta@finpro.fi – Argentina: ilkka.cafferata@finpro.fi16/11/2012 © Finpro 38
  39. 39. Thank you!

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