appsnack mobileoverview

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brief mobile introduction

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  • Needs updated figures and Argentina.
  • Needs updated figures and Argentina.
  • Needs updated figures and Argentina.
  • Needs updated figures and Argentina.
  • Needs updated figures and Argentina.
  • Needs updated figures and Argentina.
  • Needs updated figures and Argentina.
  • Needs updated figures and Argentina.
  • appsnack mobileoverview

    1. 1. appsnack mobile overview 2
    2. 2. It REALLY is the year of mobile 242.8 M 80% US mobile phone 71% users increase of all mobile spend 115.8 M in-app in ad spend across mobile in 2012 4 out of US smartphone every 5 users mobile media minutes spent in apps 3 3
    3. 3. “Mobile monetization levels … couldsurpass desktop within 1-3 Years ”- Mary Meeker (Internet Trends – 5/30) 242.8 M 80% US mobile phone 71% users increase of all mobile spend 115.8 M in-app in ad spend across mobile in 2012 4 out of US smartphone every 5 users mobile media minutes spent in apps 4 4
    4. 4. Mobile Marketing is Not Just About theTechnology... 5
    5. 5. It’s About Engaging with an IncreasinglyConnected Audience 6
    6. 6. e forGlobally, the Preference is Mobile... conte nt consu mptio n and web brows ing• 68% of conne cted Users fire up a PC or 7
    7. 7. How do You Reach Users 8
    8. 8. Mobile Landscape Device Mobile Web In-App Pros: Access to content while on the go Cons: web sites poorly render due to differing technology, Only 10% of all sites optimized for mobile, If not Pros: User pre-engaged, content Smart optimized for mobile, site may take long formatted for optimal viewing, Data transfer Phone time to load is minimal, directed user experience Pros: User pre-engaged, content Pros: Sites render better than smart formatted for optimal viewing, More screen phones Cons: Still needs user real estate allows more functionality, Tablet interaction to make legible directed user experience 9
    9. 9. The Benefit of Mobile v Web Phase Internet Mobile Web Applications Evolution UGC and Social dominate, Video In it’s earlier stages, 10% of sites Increasing in popularity in adoption Consumption and sharing has are optimized for mobile. Search annually . Content Consumption, increased exponentially is prevailing mobile web action. interaction drive app downloads. Apple Store now has 650K apps Interface Semi portable, smallest screens Optimized sites match the Built to device specification. App are 15” experience to the screen. General downloads are user specific so the sites are difficult to view. Tablets user is driving content render both optimized and consumption and interaction. standard web effectively. Experience Chrome, Firefox, and Safari are Standard sites create negative Engaging content and interactions. enhancing user experiences. user experiences. Unable to Apps are built to entice users, the customize browsing preference. on screen experience aims to be enjoyable. Device Laptops allow for portability but are “Pocketable” “Pocketable” still cumbersome. Interactivity Allows for engaging interactive Mobile web is best for standard In-App environments create experiences primarily within video. interactions deploying banners. opportunities to leverage rich components and capitalize on device technology. Receptiveness CTR benchmark is 1% CTRs range from 2 – 5% High CTR and interactivity metrics. Mobile app standards not yet definedB Mobile Status Report, MacWorld 8/2012, Brafton 2/2012 10
    10. 10. Why is Mobile Valuable to You• Instantaneous Engagement o Ubiquitous in Penetration and Use o Early Brand Impressions o Direct Connection for a User to Engage with a Brand• Extends Reach o Seamless Transition, offline o Active Engagement• Increases Ad Measurement o Interactivity o User Engagement• Disruptive Creative Experience o Engaged users are more likely to respond to creative o Creative on a personal level 11
    11. 11. Mobile is not without its challenges…-Ad Age-DigitalMarket.com-Mobile Marketing and the Challenges that Lie Ahead -360i “The need to address planning, “How do you develop “The problem: too many creating, enough creative units isolated solutions that work for distributing, and that work across all the specific ad networks, apps or measuring rich devices…” devices, not enough connective media mobile tissue to make it possible to ads… globally” make one ad, with one means for measurement, that can run in multiple places.” 12 12
    12. 12. appsnack is born from experience...• A stand-alone mobile solution funded by the Exponential Group– a technology-enabled media services company• Exponential provides appsnack the ability to leverage a presence in more than 25 countries, 600+ employees worldwide, and a reach of more than 450m unique users every month• Exponential’s advertising intelligence platform processes 80 Billion events from more than 450 Million users to classifying user engagement in a taxonomy of more than 50,000 attributes• appsnack is the ONLY mobile solution with access to this intelligence platform• appsnack benefits Exponential’s industry leading ad serving platform E9 13
    13. 13. appsnack takes it all in house AUDIENCE SCALE S E IN AD S R U V G C M P I P CE A O O TR S T K R & T U C BEST IN CLASS REPORTING & CREATIVE ANALYTICS 14
    14. 14. Thank You 15

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