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Enterprise Social Networking Strategy Framework

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Recording: http://pan.news/BJpM30lGWlX
Abstract: Back in 2008 and then again in 2013, Gartner stated how between 70% to 80% of Social Business initiatives would fail in the short time frame of a couple of years, mostly due to a lack of purpose and clearly aligned business imperatives. That means that 7 or 8 out of 10 social business programs will eventually fail no matter how hard people may try. What if there was a different way …?

This webinar will cover panagenda’s Enterprise Social Networking Strategy Framework that Luis Suarez has been using effectively with clients and business partners around different social business adaptation techniques to help organizations become successful ‘Socially Integrated Enterprises’. Come and join us to learn what those foundations for success would be like and how you, too, could kick off your own digital transformation initiative in just 6 different steps to start seeing immediate results and real business value, i.e. transform the way we share, learn, collaborate and innovate together to get work done more effectively. Working smarter, not necessarily harder.

Published in: Leadership & Management
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Enterprise Social Networking Strategy Framework

  1. 1. Enterprise Social Networking Strategy Framework
  2. 2. Daniel Klas @panagenda Inbound Marketing Coordinator panagenda Luis Suarez @elsua Digital Transformation & Data Analytics Adviser panagenda Join the conversation using #ESNstrategy & @panagenda Speakers
  3. 3. Narrative matters … Source - https://www.flickr.com/photos/27539822@N05
  4. 4. Successful patterns of modern collaboration From Adaptation … … to Engagement
  5. 5. Business imperatives Employee (dis)Engagement Source - https://www.flickr.com/photos/49503168860@N01
  6. 6. State of the Global Workforce - Gallup - 2017 • If 15% show high engagement, what about the “other” 85%? • 5% fluctuation * 1,000 employees = 50 * 43,000 = 2,150,000 EUR – Excluding side effects (i.e. think of losing sellers) • To reach optimal productivity, a new hire usually needs 3.5 years Source - ‘Weak Workplace Cultures Help Explain UK's Productivity Woes’ http://bit.ly/GallupUKDisengaged
  7. 7. Business imperatives Employee burnoutSource - http://bit.ly/2pnfDV9 Source - http://bit.ly/2phpxr6
  8. 8. Enterprise Social Networking Strategy Framework • Identify business imperatives • Create a governance model • Build a solid library of use cases • Enable your early adapters (i.e. Change Agents) • Education & Enablement (http://bit.ly/BlueIQCaseStudy) • Measure your progress
  9. 9. Question … • What’s your main business imperative for your Enterprise Social Networking Adaptation Plan? • Improve Communications • Improve Collaboration • Transform the Organisation • Other (Please specify…)
  10. 10. Create a Governance model Guidelines, not rules! Explore! Source - https://www.flickr.com/photos/99472898@N00
  11. 11. Source > IBM Social Computing Guidelines - http://bit.ly/IBMSCG || Social Media Governance - http://bit.ly/SCGExamples
  12. 12. Build a solid library of use cases Work Out Loud, Lead by example (Walk the talk!) Source - https://www.flickr.com/photos/32888907@N03
  13. 13. Top 3 Use Cases: Working Out Loud http://workingoutloud.com Source - https://www.flickr.com/photos/7300793@N06
  14. 14. Top 3 Use Cases: Social File Sharing Source - https://www.flickr.com/photos/19923809@N04
  15. 15. Top 3 Use Cases: Ask Questions Openly! Source - https://www.flickr.com/photos/26406919@N00
  16. 16. Enable your early adapters (Change Agents) Lead AND inspire the change! Source - https://www.flickr.com/photos/19663157@N00
  17. 17. Education & Enablement Help model new behaviours & mindset - http://bit.ly/BlueIQCaseStudy Source - https://www.flickr.com/photos/95639384@N08
  18. 18. Measure your progress But don’t tell anyone about it!
  19. 19. Bonus Tip: Get Started! Stop talking … start doing (today!) Source - https://www.flickr.com/photos/30902880@N00
  20. 20. Daniel Klas @panagenda Inbound Marketing Coordinator panagenda Luis Suarez @elsua Digital Transformation & Data Analytics Adviser panagenda Join the conversation using #ESNstrategy & @panagenda Questions & Answers

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