This document discusses changing the rules of engagement to improve employee engagement. It defines employee engagement as the emotional and intellectual commitment of individuals to an organization. It lists 21 drivers of engagement, such as benefits, career opportunities, and work-life balance. Engaged employees are more productive, loyal, and satisfied compared to disengaged employees who have lower productivity. The document provides case studies and discusses effective engagement strategies organizations can implement, such as clear communication, development opportunities, recognition, and accountability. It concludes with questions about measuring engagement initiatives and fostering engagement through leadership.