The magazine website is nearly 
always featured below the master 
head in a relatively small font. 
Main image: fills up the majority of 
the page and is usually a a mid shot 
of the main character of the featured 
movie. The image Is powerful as the 
actor is giving direct address by 
looking straight into the camera, 
making the audience feel part of the 
magazine too. 
Sky line: advertises what comes free with the poster, the word 
‘free’ purposely in a different colour to the rest of the font so that 
the audiences eye is immediately drawn to it. 
Master head: The master head of the 
magazine stays the same for every 
issue. The boldness and redness of 
the font is significant as it contrasts 
with the black background, drawing 
the audiences eye towards the title 
of the magazine so that it is easily 
recognizable and rememberable. 
Main cover line: Title of the featured 
film clearly advertised in bold lettering 
to show to the target audience the 
clear content of the magazine. 
The price of the magazine is shown on the front of the 
magazine but it is not obvious. This is probably due to the 
expense of the magazine which would not be an ideal 
selling point and therefore would not be prominent. 
A bar code is a typical convention 
of a magazine cover and usually 
shown on the back or on the 
front corner of the magazine. 
Puff: a mini puff is used to promote an 
exciting offer when you buy the magazine. 
Slogan: the magazine has used the 
slogan in the same colour scheme 
(red and white) as the master head. 
The ‘Worlds biggest movie magazine’ 
subliminally draws the audience into 
buying the magazine as its advertised 
as the best on the market. 
Feature/Special: Positioned in the 
last 3rd, advertises what is due to 
come up within the magazine.

Empire

  • 1.
    The magazine websiteis nearly always featured below the master head in a relatively small font. Main image: fills up the majority of the page and is usually a a mid shot of the main character of the featured movie. The image Is powerful as the actor is giving direct address by looking straight into the camera, making the audience feel part of the magazine too. Sky line: advertises what comes free with the poster, the word ‘free’ purposely in a different colour to the rest of the font so that the audiences eye is immediately drawn to it. Master head: The master head of the magazine stays the same for every issue. The boldness and redness of the font is significant as it contrasts with the black background, drawing the audiences eye towards the title of the magazine so that it is easily recognizable and rememberable. Main cover line: Title of the featured film clearly advertised in bold lettering to show to the target audience the clear content of the magazine. The price of the magazine is shown on the front of the magazine but it is not obvious. This is probably due to the expense of the magazine which would not be an ideal selling point and therefore would not be prominent. A bar code is a typical convention of a magazine cover and usually shown on the back or on the front corner of the magazine. Puff: a mini puff is used to promote an exciting offer when you buy the magazine. Slogan: the magazine has used the slogan in the same colour scheme (red and white) as the master head. The ‘Worlds biggest movie magazine’ subliminally draws the audience into buying the magazine as its advertised as the best on the market. Feature/Special: Positioned in the last 3rd, advertises what is due to come up within the magazine.