SlideShare a Scribd company logo
Stakeholder
A recent college graduate with a
degree in accounting who is not
actively seeking a job.
Say
• “My major is not something I can see myself be a part of”
• “The business world is scary”
• “Accounting jobs are very competitive, but I’m not a
competitive person”
• “College did not really teach me to join the workforce”
• “I be happy with any job”
• “I’m jealous of my friends who are also business major”
• “I know how to run a business, but I don’t trust myself with
running it”
• “I regretted my decision to be an accounting major”
• “College was okay, but I liked high school better”
• “I worried about my future since I’m under qualify compare
to others”
Do
• Seemed very negative in his pattern of speech
• Did not smile
• Took his time thinking on how to answer my
questions
• Kept rubbing his arm up and down
• Keep adjusting his glasses
Think
• He really believes that he is not ready for the
work force
• He thinks everyone is better than him
• He didn’t think about his next step after
college
• He regrets many of his past decisions
Feel
• He feels negative towards himself
• He feels anger towards himself
• He feels disappointment
• He feels scare facing the real world
•
Problem Statement
• This recent college graduate needs a way to
stop questioning and doubting himself, and be
more confident as a candidate of the
workforce because being negative will not
solve the problems he is having. He needs to
go out and talk to his connections and just put
himself out to the workforce without worries.

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Empathy map

  • 1. Stakeholder A recent college graduate with a degree in accounting who is not actively seeking a job.
  • 2. Say • “My major is not something I can see myself be a part of” • “The business world is scary” • “Accounting jobs are very competitive, but I’m not a competitive person” • “College did not really teach me to join the workforce” • “I be happy with any job” • “I’m jealous of my friends who are also business major” • “I know how to run a business, but I don’t trust myself with running it” • “I regretted my decision to be an accounting major” • “College was okay, but I liked high school better” • “I worried about my future since I’m under qualify compare to others”
  • 3. Do • Seemed very negative in his pattern of speech • Did not smile • Took his time thinking on how to answer my questions • Kept rubbing his arm up and down • Keep adjusting his glasses
  • 4. Think • He really believes that he is not ready for the work force • He thinks everyone is better than him • He didn’t think about his next step after college • He regrets many of his past decisions
  • 5. Feel • He feels negative towards himself • He feels anger towards himself • He feels disappointment • He feels scare facing the real world •
  • 6. Problem Statement • This recent college graduate needs a way to stop questioning and doubting himself, and be more confident as a candidate of the workforce because being negative will not solve the problems he is having. He needs to go out and talk to his connections and just put himself out to the workforce without worries.