Many companies have just begun discovering the power of web analytics and already a new challenge arises. How do you measure the performance of your social media efforts? A practical introduction to social analytics.
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
Aditya Mehta Foundation - Marketing Strategy by Shreya, ASILVERSEAchin Gupta
Aditya Mehta Foundation came to us for helping them improve their donations and social media visiblity. We did much more for them and devised a proper marketing funnel to help them out.
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
Aditya Mehta Foundation - Marketing Strategy by Shreya, ASILVERSEAchin Gupta
Aditya Mehta Foundation came to us for helping them improve their donations and social media visiblity. We did much more for them and devised a proper marketing funnel to help them out.
This presentation was done for
Central Florida Legal Nurse Consultants
I was asked to present on:
Web Design features for Legal Nurse Consultant
A. The purpose of a business website
B. Building and maintaining the website
1. Necessary features
2. Features that maximize your marketing
3. Maintaining and updating the site –importance of keeping current and responsive
Content Marketing: Useful First, Viral Second - Figaro Digital Marketing Conf...timgrice
Tim Grice talks through the recent boom in content marketing services, and how Google has driven much of the demand in the last 2 years. There are many misconceptions around content marketing, people aren't sure how to implement and measure content strategy. The session aims to put an end to myths and give some very clear, actionable advice when working on content marketing activities.
Elysian Digital Services is full of inspired thinkers having worked in different industries for over a decade. Destiny made us cross path and build a passionate group of marketing strategists, creatives, communication experts, and technologists, with the goal of providing a personal, passionate and tailor services to each and every one of our clients.
Are you running Facebook advertising but nothing seems to work? Does it ever feel like you’re just throwing ads out there hoping that something sticks? Compared to other PPC platforms like AdWords, Facebook can seem difficult to conquer at first. That's because most advertisers focus on the wrong things.
In this webinar, we’ll break down KlientBoost's Facebook ads strategy, that if followed, will help you build a foundation of success.
This includes:
Audiences: Where to focus and prioritize and in what order.
Ads: We'll cover ad types and what ad content your offering should be focused around.
Bid/Campaign Strategies: How you should set up your bids to get the most out of your campaigns.
Iceberg Effect: Once your campaigns are running, this is how you'll optimize and improve performance over time.
The Talk: This Session will explore how a company’s social media profile and tactics are now appearing in the search engine results with greater frequency. No longer is a company website the only asset that the search engines have to choose from, but now we are seeing results being pulled in from Facebook, Twitter, PR and videos. In addition to this, consumers are stating to use social sites as search engines
Using Influencer Marketing to Drive Measurable Off-Site Content EngagementgShift
Influencer Marketing is quickly becoming one of the most popular strategies in the marketing mix of many organizations. Digital marketers are realizing the potential off-site reach of using influencers, but often lack full insight into the performance, engagement and impact on their own web presence. Learn how to drive engagement with off-site content through influencer marketing, while maintaining the same level of reporting on metrics you have for all other areas of your marketing strategy.
The landscape of e-commerce search marketing is changing fast. More retailers are shifting their budgets from traditional text ads to Google Shopping ads to adapt to consumer tastes.
But Google Shopping ads are an entirely different beast than old-school text ads. E-commerce catalogs can span hundreds of thousands of SKUs, which translates to millions of KPIs to track when optimizing campaigns -- data overload for already busy e-commerce marketers!
With so much data, where do you even begin? We’ll show you 4 hacks to cut right to the heart of Google Shopping success, so you can maximize your investment in the channel.
Join Kissmetrics and Sidecar to learn:
Your new go-to AdWords tab for viewing Google Shopping data any way you want
The words and phrases shoppers use to find your products on Google — and how to capitalize on them
How the AdWords Item ID Report can reveal top-performing items and help you revive items that lag
Tactics to turn mobile clicks into sales by segmenting your Google Shopping campaigns by device
This session promises to provide a professional game-plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities.
From research, to strategy and execution this informative and actionable presentation will provide a road map for success with specific case studies along the way.
Discussion of the balance in SEO (search engine optimization) and how it applies to your website and your digital marketing strategy.
Presented by Allison Kulage, President of Bare Knuckle Marketing, Inc. at the 2011 Bloggy Conference in Cincinnati.
For more info on our digital marketing packages, custom workshops, or if you'd like to hire Allison to speak at your next conference or event, contact us at www.bareknucklestrategy.com or at 513-402-2735.
Game Design - Monetization
The Deck covers some of the basic aspects and mechanisms of social game design. This is the 1st out of 4 decks, covering the aspects needed for amplifying MONETIZATION among players and users
The series includes 4 chapters: Engagement, Virality, Retention, Monetization
Cloud based audience response system for meetings, conferences and events. This solution includes a web based mobile app, agenda, speaker profiles, polling, speaker Q&A, surveys, idea voting and open ended questions.
This presentation was done for
Central Florida Legal Nurse Consultants
I was asked to present on:
Web Design features for Legal Nurse Consultant
A. The purpose of a business website
B. Building and maintaining the website
1. Necessary features
2. Features that maximize your marketing
3. Maintaining and updating the site –importance of keeping current and responsive
Content Marketing: Useful First, Viral Second - Figaro Digital Marketing Conf...timgrice
Tim Grice talks through the recent boom in content marketing services, and how Google has driven much of the demand in the last 2 years. There are many misconceptions around content marketing, people aren't sure how to implement and measure content strategy. The session aims to put an end to myths and give some very clear, actionable advice when working on content marketing activities.
Elysian Digital Services is full of inspired thinkers having worked in different industries for over a decade. Destiny made us cross path and build a passionate group of marketing strategists, creatives, communication experts, and technologists, with the goal of providing a personal, passionate and tailor services to each and every one of our clients.
Are you running Facebook advertising but nothing seems to work? Does it ever feel like you’re just throwing ads out there hoping that something sticks? Compared to other PPC platforms like AdWords, Facebook can seem difficult to conquer at first. That's because most advertisers focus on the wrong things.
In this webinar, we’ll break down KlientBoost's Facebook ads strategy, that if followed, will help you build a foundation of success.
This includes:
Audiences: Where to focus and prioritize and in what order.
Ads: We'll cover ad types and what ad content your offering should be focused around.
Bid/Campaign Strategies: How you should set up your bids to get the most out of your campaigns.
Iceberg Effect: Once your campaigns are running, this is how you'll optimize and improve performance over time.
The Talk: This Session will explore how a company’s social media profile and tactics are now appearing in the search engine results with greater frequency. No longer is a company website the only asset that the search engines have to choose from, but now we are seeing results being pulled in from Facebook, Twitter, PR and videos. In addition to this, consumers are stating to use social sites as search engines
Using Influencer Marketing to Drive Measurable Off-Site Content EngagementgShift
Influencer Marketing is quickly becoming one of the most popular strategies in the marketing mix of many organizations. Digital marketers are realizing the potential off-site reach of using influencers, but often lack full insight into the performance, engagement and impact on their own web presence. Learn how to drive engagement with off-site content through influencer marketing, while maintaining the same level of reporting on metrics you have for all other areas of your marketing strategy.
The landscape of e-commerce search marketing is changing fast. More retailers are shifting their budgets from traditional text ads to Google Shopping ads to adapt to consumer tastes.
But Google Shopping ads are an entirely different beast than old-school text ads. E-commerce catalogs can span hundreds of thousands of SKUs, which translates to millions of KPIs to track when optimizing campaigns -- data overload for already busy e-commerce marketers!
With so much data, where do you even begin? We’ll show you 4 hacks to cut right to the heart of Google Shopping success, so you can maximize your investment in the channel.
Join Kissmetrics and Sidecar to learn:
Your new go-to AdWords tab for viewing Google Shopping data any way you want
The words and phrases shoppers use to find your products on Google — and how to capitalize on them
How the AdWords Item ID Report can reveal top-performing items and help you revive items that lag
Tactics to turn mobile clicks into sales by segmenting your Google Shopping campaigns by device
This session promises to provide a professional game-plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities.
From research, to strategy and execution this informative and actionable presentation will provide a road map for success with specific case studies along the way.
Discussion of the balance in SEO (search engine optimization) and how it applies to your website and your digital marketing strategy.
Presented by Allison Kulage, President of Bare Knuckle Marketing, Inc. at the 2011 Bloggy Conference in Cincinnati.
For more info on our digital marketing packages, custom workshops, or if you'd like to hire Allison to speak at your next conference or event, contact us at www.bareknucklestrategy.com or at 513-402-2735.
Game Design - Monetization
The Deck covers some of the basic aspects and mechanisms of social game design. This is the 1st out of 4 decks, covering the aspects needed for amplifying MONETIZATION among players and users
The series includes 4 chapters: Engagement, Virality, Retention, Monetization
Cloud based audience response system for meetings, conferences and events. This solution includes a web based mobile app, agenda, speaker profiles, polling, speaker Q&A, surveys, idea voting and open ended questions.
Implementing Analytics in High-Traffic Social GamesSocial Point
Setting up a fail-proof analytics process that delivers information where and when they are needed comes with plenty of challenges in high traffic social gaming.
Social Point CTO, Marc Canaleta, explains in this Slideshare how Social Point has found a solution that is economic and highly scalable, with high availability.
You've assembled a bunch of super fun gameplay objectives, figured out in-game action, and conjured a bunch of awesome and engaging characters. You're ready to go, right? Well, not quite. Sooner or later, you're going to have to figure out what your business model is, and how you are going to monetize your hit game. Social Point CMO, Pepe Cantos, talks you through the essentials of game monetization, with examples and tips for success.
We took the popular prize wheel concept and turned it into a digital lead capture tool. Now, you can setup 3-5 prize wheels in your booth on iPads. Attendees will line up to fill out your lead capture forms and surveys then spin to win. After the event, you can send personalized followups to your trade show booth visitors naming the prize they won.
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers' social activity
• Use a framework for truly understanding social media marketing
interactive trade show booth games for event marketers. Design custom lead capture and survey forms to integrate with trivia games, prize wheels, social media leaderboards and social media touchscreen voting.
KPI Partners E-Book: The Project Analytics FrameworkKPI Partners
This e-book discusses the goals and objectives of project-based analytics.
There is a saying that if it cannot be measured, it cannot be managed. Traditionally, projects have used schedules and budgets to monitor progress. This only provides part of the answer. It does not address other variables.
Just because a project comes in on time and on budget does not mean it is a success. The deliverables may be of poor quality, and there may be dozens of outstanding issues. A much broader view is required to insure a project’s ultimate success.
The Project Analytics framework presented in this e-book details the elements of a complete project analytics framework and how Oracle Project Analytics meets the needs of this framework.
"The primary goal of a Project Analytics system is to help project stakeholders meet project objectives in an optimized manner while honoring the project constraints."
History shows that projects that are carefully managed, large or small, are considered most successful both in the short and the long term. Project Analytics systems help manage projects in almost all cases.
2013 opex ivan broodryk_measuring kpi rightIvan Broodryk
OPEXCON 2013, Measuring Right: Case Study: KPI's & Performance metrics to sustain change. Operational Excellence. KPIs and Performance metrics to sustain change. Choosing the right KPIs and Metrics for your transformation. Tracking your performance and adjusting accordingly to sustain change.
This is a new framework and methodology I've developed to help measure social media activity. It's been developed on behalf of the IAB Social Media Council to help practitioners measure their activity effectively but also bring greater consistency across the industry.
This is likely to be an evolving document to interested to hear your thoughts!
An outline of the differing role of KPIs at startups vs mature businesses, drawing out the implications for the approach and methodology to their development.
A journey from a bad kpi to an excellent strategyAleksey Savkin
When I face a business challenge I'm trying to see the root of the problem. Having a quick-fix solution is fine, but what if a quick-fix solution is not possible unless fundamental issues are resolved. I see this often with KPIs. People ask to help with KPIs for this or for that, but the problem that they actually experience is a fundamental one - they have a vague strategy that is hard to follow.
Recently I had a conversation with Pablo, one of our Spain-based customers. His company is a leading national manufacturer and his question was about a KPI to help with the poor performance of their business. Our dialog was really insightful for both of us. Pablo sorted out things about strategy and KPIs; I was able to trace verbally the problem of a bad KPI back to its root - a poorly formulated strategy.
The result is not an article, but a dialog between me and Pablo. Together we completed a journey from a pointless KPI request to ideas about formulating a better strategy:
http://www.bscdesigner.com/a-journey-from-a-bad-kpi-to-an-excellent-strategy.htm
Social Media ROI Webinar Larry Weber and Crowd FactoryCrowd Factory
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media - but for all of marketing.
Join Larry Weber and Alexander Mouldovan, CEO of Crowd Factory for a spirited discussion about how marketers can answer the measurement challenge.
Social media is a popular tool for public relations and customer service, but what about using it to drive sales? In this session, we will explore how different social channels can be used to (1) target qualified users and (2) drive sale online. Specifically, we will cover:
1. Social Media for SEO: search delivers the highest ROI online, and the right blend of (1) social content strategy, and (2) social news optimization can help your brand rank on targeted keywords.
2. Facebook for Ecommerce: brands can now integrate their inventory into their Facebook Page and drive sales directly from Facebook; learn about this functionality and its best practices.
3. Facebook Ads: advertising on Facebook allows brands to “hyper-target” users according to demographics, as well as leverage their social graph / personal network to increase conversions.
Understanding Digital Marketing with SEO, SERP, SEM, SMM, Content Marketing, ...Jaya Kumari
Slides cover complete guideline about the website highlightening in SERP and use of tools likeSEO, SEM, SMM. Introduction to SEO, Search Engine Marketing, Social Media channels to promote business or any website is clearly shown in the different slides. Even, the trends of Digital Marketing in 2017-2018 is also shown and the access of mobile phone in this generation which create a boon to Digital field.
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media – but for all of marketing.
Larry Weber of W2 Group and Alexander Mouldovan of Crowd Factory discuss how marketers can answer the measurement challenge.
Developing a Content Marketing StrategyKatie Roberts
Developing a content marketing strategy
- Understanding target audience to build social personas
- Build an editorial content calendar
- Leverage brand ambassadors for content curation
- Establish a baseline set of metrics
Digital Marketing Course in Varanasi with Placement (Banaras) | MFB CoursesMFBCourses
Banaras (Varanasi) No.1 institute for Digital Marketing Course in Varanasi with Placement, Most Advanced & Affordable 100% Practical Training . 100% Placement Record. Call Now for talk to Expert for any Querry.
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Chiffres clés de l’utilisation du Mobile. Le mobile à travers les secteurs. L'opportunité au sein de cette révolution.
Présentation Emakina.BE à la 19ème édition du #mforum Digital Wallonia.
Emakina was present to the Mobile Forum 9th edition. Cécric Gyselinck gave an overview of augmented and virtual reality: all the actual technologies and what we can expect in the future.
Emakina was present to the Mobile Forum 9th edition. Cédric Gyselinck provided an overview of augmented and virtual reality: the current situation and what we can expect in the coming years.
Emakina/Social: Selling social media inside your organisation!Emakina
Emakina/Social: Selling social media inside your organisation!
Presentation delivered by Audrey Benoit, Head of Emakina/Social, for the Social Media Forum in Brussels, 24/06/11.
www.emakina.com/social
18. Build your own social media framework Strategy Corporate goals Business objectives Measures of success Granular metrics Management Tactics
19. Build your own social media framework Operationaltactics How Management What Strategy Why … Business Objective Business Objective KPI KPI MENTIONS FANS KPI KPI CLICKS KPI COMMENTS VIEWS SHARES LIKES
20. A Base Model for Social Media Measurement =Brand mentions/ Total mentions(Brand+Competitors) =Comments+ Shares+Trackbacks / Total Views =Total peopleparticipating/ Total audienceexposure =# active advocates 30 days/ Total advocates =Unique advocate’sinfluence/ Total advocate influence =# advocacydrivenconversions/ Total advocacytraffic =# satisfactorilyresolved issues / Total service issues =Total inquiry response time / Total # Service Inquiries =Customer feedback (A/B/C/..) / All customer feedback =# Specific topic mentions/ All topic mentions =# Pos, Neg, Neutrmentions/ All topic mentions =# Pos mentions, shares, conv/All mentions, shares, conv Source: Jeremiah Owyang, Altimeter Group, John Lovett, Web Analytics Demystified, 2010
21. You need to adapt the model to your own business!
22. Our more detailed model for social campaigns FANS VIDEO PLAYS STREAM CTR … COMMENTS SUBSCRIPTIONS CONVERSIONS BOUNCE RATES ConversionRate Audience Engagement TIME ON PAGE COST CPA RFA scoring VSITORS SHARES ACTION TWEETS ENGAGEMENT VIEWS Share of Voice Active Advocates MENTIONS AWARENESS BACKTRACKS PROMOTE ADVOCACY FOSTER DIALOG ADVOCACY Reach Advocate influence Engaging Communicating
39. Tools in Social Media Measurement NativeSocialAnalyticsTools Web Analytics Vendors Platform SpecificTools Social Media Monitoring Business Intelligencetools
40. A native social analytics tool: PostRank Tip: youdon’t have to own the blog / website, idealforcompetitiveanalysis
41. Our advice on tool selection Thinkabout the whywhengoinginto vendor selection to avoidhaving to buy 25 programs. Thenagain… don’thesitate to experiment withsmalltoolsto avoidhaving to waitfor 2 yearson IT & procurement to buy the toolyouneed.
42. Vendors Web Analytics SMM BI - CRM Platform Specific Native Social FacebookInsights PostRankAnalytics WebTrends Alterian SM2 Unica TweetStats Unilyzer Attentio SAS Adobe OMS HootSuite TwitterCounter SPSS Google Alerts Nedstat You Tube Insight Google Analytics MySpaceAnalytics
43. Learnings 1. Take time to adapt a framework to your needs 2. Define your own KPI’s based on your business goals and integrate in a dashboard Act on your KPI’s in short loops 4. Methodology before technology 5. It’s not exact science, you should accept that