The document discusses social media key performance indicators (KPIs) and how to measure social media performance. It describes various public KPIs like fans, engagement, and stories. It also discusses insights KPIs from Facebook and comparing page performance. The CEO presents his company, socialBench, which provides social media measurement and reporting services to help clients track and improve their social media strategies.
Measure It! Social media metrics made simpleRaven Tools
Social media measurement doesn't have to be so confusing/frustrating/scary. When you match social media to your business goals, it's easy to focus on the right social media metrics and prove real value.
Measuring Share of Voice - Centerline Digital - March 2016Centerline Digital
Share of Voice measures how often a brand is potentially noticed across public-facing channels and can be simplistically calculated by impressions (owned / total competitive brand).
When measuring Share of Voice, it’s important to consider how heavily each data point may be measured based on brand or campaign objectives. Our goal is to determine which KPIs/metrics are not only most important, but have the highest correlation to performance and ROI. This weighting system is contingent on brand objectives.
Learn more at: http://www.centerline.net
Palestra ministrada pela Soneto, no Campus São Paulo, nos dias 1º de setembro de 2016 e 25 de maio de 2017 (versão atualizada). Como definir indicadores, coletar, analisar e utilizar resultados de iniciativas de marketing digital como base para tomadas de decisões que impulsionam o negócio de startups que têm metas agressivas de crescimento.
Digital Marketing Case Study | Lead Generation & Content StrategyFresh Source Digital
See how Fresh Source Digital used content marketing, SEO and LinkedIn Sponsored Posts to generate highly engaged sales qualified leads for a corporate well-being company.
Measure It! Social media metrics made simpleRaven Tools
Social media measurement doesn't have to be so confusing/frustrating/scary. When you match social media to your business goals, it's easy to focus on the right social media metrics and prove real value.
Measuring Share of Voice - Centerline Digital - March 2016Centerline Digital
Share of Voice measures how often a brand is potentially noticed across public-facing channels and can be simplistically calculated by impressions (owned / total competitive brand).
When measuring Share of Voice, it’s important to consider how heavily each data point may be measured based on brand or campaign objectives. Our goal is to determine which KPIs/metrics are not only most important, but have the highest correlation to performance and ROI. This weighting system is contingent on brand objectives.
Learn more at: http://www.centerline.net
Palestra ministrada pela Soneto, no Campus São Paulo, nos dias 1º de setembro de 2016 e 25 de maio de 2017 (versão atualizada). Como definir indicadores, coletar, analisar e utilizar resultados de iniciativas de marketing digital como base para tomadas de decisões que impulsionam o negócio de startups que têm metas agressivas de crescimento.
Digital Marketing Case Study | Lead Generation & Content StrategyFresh Source Digital
See how Fresh Source Digital used content marketing, SEO and LinkedIn Sponsored Posts to generate highly engaged sales qualified leads for a corporate well-being company.
Entrepreneurial Spark event night - Digital marketingMatt Essam
Slides from the presentation I gave on digital marketing at the Entrepreneurial spark event night. If you would like more information please contact me via LinkedIn
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGYVinodh Ramakannan
Spinta Digital, leading digital marketing company in Chennai and London gives you The Complete Guide To Creating A Perfect Digital Marketing Strategy in this blog! Read on to know how we help our brands using this near to perfect digital marketing strategy.
Digital Marketing KPIs Measurement - By Waqas LakhaniWaqas Lakhani
SEO KPI Measurement
Here is a list of common SEO metrics worth considering include to measure SEO Content marketing campaign.
Metrics:
1. Organic search ranking position
2. Organic traffic improvement for targeted keywords
3. Quality inbound links
4. Business leads sales online enquiries
5. Referral web traffic from social media sites
6. Number of social shares and bookmarks
7. Generated online revenue
8. Unique visits
9. Customer engagement (bounce rate; time on web page)
10. Customer conversions
11. Referral web sites
12. Percentage increase of search traffic
13. Top pages getting search traffic
14. Unique Pages
15. Indexation: pages getting traffic
16. Links: Link velocity (growth)
17. Non-branded vs. branded keyword(s)
Content Marketing KPIs
Content Marketing is mainly focus on creating and distribution of high quality online content to targeted customers and audiences, web visitors. Help web marketers in engaging the focused customers for a longer period of time. IT Improves Brand Value.
Some Common Content Writers KPIs are as following:
• Create Really Great Content, Really!
• Be Consistent
• Know Your Audience
• Pick the RIGHT Keywords
• Reuse and Recycle
• PR Building Skills
Social Media KPIs
Reach
1. Number of Fans and Followers
2. Demographics and Location
Engagement
3. Number of Active Followers
4. Likes and Shares
5. Comments
6. Mentions
7. Retweets
8. Traffic Data
SOCIAL SHARES
• Number of shares needed to equal a visit.
• Number of “likes” compared to traffic count. (If “likes” are higher than traffic it implies content is not being read.)
PLATFORM
• Network used to share
• ROI of each platform for comparison
• Amount of time spent on content.
SEO, SMO, Content Marketing - Distribution Channels
• Blogs
• Images
• Videos
• Reports
• Case studies
• Infographics
• Whitepapers
• Microsites
• PDFs
• Articles
• Press releases
• Guides
• Social bookmarking
• Social network
• Social news
Originally delivered at WistiaFest 2016, Phil runs through the different numbers used in video measurement, looking at the common mistakes we make and how we can better use this numbers to quantify success
Examples of KPIs for Marketing Manager: Marketing Key Performance Indicators,...The-KPI-Examples-Review
In this report we define the key performance indicators for marketing manager based on web search data in 2015. For some of the key performance indicators were defined their formulas and calculation examples. In our calculations we used the official statements of Siemens AG and others.
How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)Data Driven Innovation
Data is the new oil. With more channels and KPIs on the rise it’s becoming more and more difficult to get value from Digital Data. Artificial Intelligence will change the status quo through Natural Language Processing, Machine Deep Learning, Voice Recognition and Computer Vision by saving time, providing real time processed KPIs and by driving operations through predictions and actionable insights.
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by...Julien Carlier
Digital Marketing for Events is a great tool. Social Media and event influence are key! Why you should engage your speakers, committee on twitter, facebook, linkedin.
How can you spead the word in live?
Social Media Measurement: A Practical ApproachFletcher Prince
Just starting out with social media measurement? Here is a basic approach that you can master and build on as you gain skill at setting and measuring goals.
Facebook, Twitter, YouTube, Pinterest, and blog results measurement is covered.
Presented at the 2012 GV Expo in Washington, DC by Mary Fletcher Jones on 11/28/12.
Learn how to leverage social media to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different social media platforms and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2020-2021, how to find the right channels, and how to use them for marketing.
Presenter: Rachel A. Adler, Senior Account Manager, and Digital Lead, Arch Street Communications
A forward-thinking and certified digital marketing specialist, branding professional, and unique storyteller, bringing more than ten years of experience to ASC clients, including managing ASC's work on the New York Power Authority's ReCharge NY marketing initiative. Rachel directs digital and earned media strategies for Metropolitan Washington Council of Governments' Commuter Connections and is the social media strategist on ASC community engagement projects, including Clean Energy Communities with the New York State Energy and Research Development Authority, and the Westchester County Airport Master Plan. In her previous position as Business Development Manager for Digital and 5G Telecomm Businesses for the Fairfax County Economic Development Authority in Virginia, she established the first Social Media Week Fairfax event and programs to attract and retain businesses to Fairfax County. Rachel also worked in public affairs at the New York State Empire State Development, supporting economic development events and campaigns with the Regional Economic Development Councils and StartUp NY.
How is B2B and B2C social media marketing the same? How is it different? In this session, Penton’s Joe Baugnet and Lauren Watters will share best practices and the most effective ways to manage your B2B social media presence.
You’ll learn:
How to determine your target social audience and cater to their interests
How to manage social media across multiple brands
How social analytics and algorithms can work to your advantage
How to utilize trade shows to grow your social presence
The importance of driving user engagement
Penton Media is one of the nation’s largest B2B magazine-web site publishers with brands like Aviation Week and IndustryWeek.
Tact and sensitivity and the ability to ‘read the room’ is key for a modern marketer. Constant platform changes, content overload and competition vying for the same target audience impacts the way we conduct our marketing activities. Staying up-to-date on trends will allow us to fuel our strategy and stand out from the crowd. Join us to discuss what's next for social media and how keeping up will ease you into a less bumpy 2022.
Entrepreneurial Spark event night - Digital marketingMatt Essam
Slides from the presentation I gave on digital marketing at the Entrepreneurial spark event night. If you would like more information please contact me via LinkedIn
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGYVinodh Ramakannan
Spinta Digital, leading digital marketing company in Chennai and London gives you The Complete Guide To Creating A Perfect Digital Marketing Strategy in this blog! Read on to know how we help our brands using this near to perfect digital marketing strategy.
Digital Marketing KPIs Measurement - By Waqas LakhaniWaqas Lakhani
SEO KPI Measurement
Here is a list of common SEO metrics worth considering include to measure SEO Content marketing campaign.
Metrics:
1. Organic search ranking position
2. Organic traffic improvement for targeted keywords
3. Quality inbound links
4. Business leads sales online enquiries
5. Referral web traffic from social media sites
6. Number of social shares and bookmarks
7. Generated online revenue
8. Unique visits
9. Customer engagement (bounce rate; time on web page)
10. Customer conversions
11. Referral web sites
12. Percentage increase of search traffic
13. Top pages getting search traffic
14. Unique Pages
15. Indexation: pages getting traffic
16. Links: Link velocity (growth)
17. Non-branded vs. branded keyword(s)
Content Marketing KPIs
Content Marketing is mainly focus on creating and distribution of high quality online content to targeted customers and audiences, web visitors. Help web marketers in engaging the focused customers for a longer period of time. IT Improves Brand Value.
Some Common Content Writers KPIs are as following:
• Create Really Great Content, Really!
• Be Consistent
• Know Your Audience
• Pick the RIGHT Keywords
• Reuse and Recycle
• PR Building Skills
Social Media KPIs
Reach
1. Number of Fans and Followers
2. Demographics and Location
Engagement
3. Number of Active Followers
4. Likes and Shares
5. Comments
6. Mentions
7. Retweets
8. Traffic Data
SOCIAL SHARES
• Number of shares needed to equal a visit.
• Number of “likes” compared to traffic count. (If “likes” are higher than traffic it implies content is not being read.)
PLATFORM
• Network used to share
• ROI of each platform for comparison
• Amount of time spent on content.
SEO, SMO, Content Marketing - Distribution Channels
• Blogs
• Images
• Videos
• Reports
• Case studies
• Infographics
• Whitepapers
• Microsites
• PDFs
• Articles
• Press releases
• Guides
• Social bookmarking
• Social network
• Social news
Originally delivered at WistiaFest 2016, Phil runs through the different numbers used in video measurement, looking at the common mistakes we make and how we can better use this numbers to quantify success
Examples of KPIs for Marketing Manager: Marketing Key Performance Indicators,...The-KPI-Examples-Review
In this report we define the key performance indicators for marketing manager based on web search data in 2015. For some of the key performance indicators were defined their formulas and calculation examples. In our calculations we used the official statements of Siemens AG and others.
How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)Data Driven Innovation
Data is the new oil. With more channels and KPIs on the rise it’s becoming more and more difficult to get value from Digital Data. Artificial Intelligence will change the status quo through Natural Language Processing, Machine Deep Learning, Voice Recognition and Computer Vision by saving time, providing real time processed KPIs and by driving operations through predictions and actionable insights.
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by...Julien Carlier
Digital Marketing for Events is a great tool. Social Media and event influence are key! Why you should engage your speakers, committee on twitter, facebook, linkedin.
How can you spead the word in live?
Social Media Measurement: A Practical ApproachFletcher Prince
Just starting out with social media measurement? Here is a basic approach that you can master and build on as you gain skill at setting and measuring goals.
Facebook, Twitter, YouTube, Pinterest, and blog results measurement is covered.
Presented at the 2012 GV Expo in Washington, DC by Mary Fletcher Jones on 11/28/12.
Learn how to leverage social media to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different social media platforms and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2020-2021, how to find the right channels, and how to use them for marketing.
Presenter: Rachel A. Adler, Senior Account Manager, and Digital Lead, Arch Street Communications
A forward-thinking and certified digital marketing specialist, branding professional, and unique storyteller, bringing more than ten years of experience to ASC clients, including managing ASC's work on the New York Power Authority's ReCharge NY marketing initiative. Rachel directs digital and earned media strategies for Metropolitan Washington Council of Governments' Commuter Connections and is the social media strategist on ASC community engagement projects, including Clean Energy Communities with the New York State Energy and Research Development Authority, and the Westchester County Airport Master Plan. In her previous position as Business Development Manager for Digital and 5G Telecomm Businesses for the Fairfax County Economic Development Authority in Virginia, she established the first Social Media Week Fairfax event and programs to attract and retain businesses to Fairfax County. Rachel also worked in public affairs at the New York State Empire State Development, supporting economic development events and campaigns with the Regional Economic Development Councils and StartUp NY.
How is B2B and B2C social media marketing the same? How is it different? In this session, Penton’s Joe Baugnet and Lauren Watters will share best practices and the most effective ways to manage your B2B social media presence.
You’ll learn:
How to determine your target social audience and cater to their interests
How to manage social media across multiple brands
How social analytics and algorithms can work to your advantage
How to utilize trade shows to grow your social presence
The importance of driving user engagement
Penton Media is one of the nation’s largest B2B magazine-web site publishers with brands like Aviation Week and IndustryWeek.
Tact and sensitivity and the ability to ‘read the room’ is key for a modern marketer. Constant platform changes, content overload and competition vying for the same target audience impacts the way we conduct our marketing activities. Staying up-to-date on trends will allow us to fuel our strategy and stand out from the crowd. Join us to discuss what's next for social media and how keeping up will ease you into a less bumpy 2022.
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
As an addendum to Part I, we take lessons learned and apply them to real-world business initiatives using social media. Learn if your company or organization is a prime candidate for Social Media Marketing and what steps to take when beginning a campaign.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
New edition now online! Feel free to share.
DOWNLOAD IT FOR FREE on our website http://report.relaxintheair.com.
This report is about social media networks that change our everyday life.
Since September 2009, "Defining Social Networks in Switzerland" has been tracking social medias usage and consumption in Switzerland.
This report has now two issues a year: Spring & Fall. We choose to make this report as transportable as it can to suit all your reader’s needs.
How Top Brands Increase Engagement With VideoTwentyThree
Today, video marketing is the most effective way to tell our brand stories, drive traffic to a website, and increase engagement across the entire marketing funnel. And with video now making up one-third of online traffic, it’s a medium that marketers can’t afford to ignore in 2018.
That’s why we’re inviting you to TwentyThree’s Breakfast Seminar: How Top Brands Increase Engagement & Tell Stories With Video. Join us on February 7th to discuss integrating video into your marketing strategy in 2018; and learn use-cases from industry experts Nikolaj Kirkeby, Brand, Marketing & Communications at Ernst & Young P/S, Casper Emil Rouchmann, Traffic Manager at Templafy and Todd Patton, Head of Comms and Story at TwentyThree.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Social Media KPI - english
1. Social Media KPI/Performance
Measurement
Nico Pliquett – CEO socialBench GmbH
23.02.2012 Nico Pliquett - socialBench GmbH 1
2. Nico Pliquett
• Founder socialBench GmbH January 2012
• Web Development for 6 years
• Social Media marketing for 2 years
• Developing socialBench since January 2011
• Invitation to the Axel Springer
23.02.2012 Nico Pliquett - socialBench GmbH 2
3. Public
Likes
socialBench
Talking about
Stories KPIs
Comments
Tabs
Fans
23.02.2012 Nico Pliquett - socialBench GmbH 3
4. Data
Public KPI Insights KPI Stories & Comments
• Fans • Reach • Number
• Talking About (viral/organic/paid) • Activity
• Activity • Demographics • Comments
• Stories per Day • Geography • Likes
• Active Fans • Reader • Shares
• Answer Rate • Frequency • Sentiment
• Answer Time • Impressions of Tabs (manual)
• Tabs • Source of Fans (e.g.
Ads)
• External Source
23.02.2012 Nico Pliquett - socialBench GmbH 4
6. • Number of fans
23.02.2012 Nico Pliquett - socialBench GmbH 6
7. • Growth of fans in the last 7 days
23.02.2012 Nico Pliquett - socialBench GmbH 7
8. • How many people „talked“ about the page in the last 7
days
23.02.2012 Nico Pliquett - socialBench GmbH 8
9. • Ratio of Talking about and Fans
23.02.2012 Nico Pliquett - socialBench GmbH 9
10. • Number of stories posted by the page per day
23.02.2012 Nico Pliquett - socialBench GmbH 10
11. • How many fans interacted with the Stories posted by the
page
Comments + Likes + Shares
Fans
= Activity
23.02.2012 Nico Pliquett - socialBench GmbH 11
12. • Number of Stories posted by the fans
23.02.2012 Nico Pliquett - socialBench GmbH 12
13. • How many Fans have been active in the last 28 days
• A fan is active when he comments on something, writes
a story or likes a story
23.02.2012 Nico Pliquett - socialBench GmbH 13
14. • Rate of Fan stories receiving an answer from the page
23.02.2012 Nico Pliquett - socialBench GmbH 14
15. • Average time untill the user receives an answer (h:mm)
23.02.2012 Nico Pliquett - socialBench GmbH 15
24. Active User & Talking About
15.02.2012 – 22.02.2012
Active Users percentage of Fans Talking about percentage of Fans
261 1,0% 446 1,8%
23 0,4% 56 1,0%
23.02.2012 Nico Pliquett - socialBench GmbH 24
25. Type of posted Stories
24.01.2012 – 22.02.2012
0,28% Activity 0,27% Activity
23.02.2012 Nico Pliquett - socialBench GmbH 25
27. What it can tell
• Reach, Readers, Demography, Link klicks…
• Between 10%-25% of the fans see stories posted by the
page
• But without any other comparison it is hard to tell if your
insights are good or not
23.02.2012 Nico Pliquett - socialBench GmbH 27
39. • Weekly statistics for any
Facebook Page
• Stay up to date with the
development of any page
• Free registration on
facebook.com/socialBench
(german)
23.02.2012 Nico Pliquett - socialBench GmbH 39
40. socialBench Services
Data Processing
SaaS (Software-as-a-Service) Reporting
• Clients get own accounts • Monthly or weekly reporting made
• Access to the database and advanced by socialBench
functions • Recommendations
23.02.2012 Nico Pliquett - socialBench GmbH 40
