The document outlines the 6 key components of a winning web redesign: clear strategy, compelling content, analytics/web metrics plan, visual redesign, SEO tuning and simplifying information architecture, and social media integration. It provides examples of how each component can improve a website by increasing traffic, conversions, and interactions with customers. The components emphasize having a user-centered design approach that satisfies audience needs through easy-to-find helpful content and calls to action.