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Fabric capabilities overview-090110


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Fabric Capabilities Overview

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Fabric capabilities overview-090110

  1. 1. Marketing & Product Capabilities
  2. 2. We build amazing digital products and applications for brands, media, agencies, and start-ups. product development marketing <ul><li>Research </li></ul><ul><li>Ideation & Concept Development </li></ul><ul><li>Brand ID </li></ul><ul><li>User Experience Design </li></ul><ul><li>AJAX/Flash </li></ul><ul><li>Development </li></ul><ul><li>Infrastructure & Deployment </li></ul>Our Marketing Group delivers stand-out campaigns and social media programs with clear ROI. <ul><li>Digital Marketing Strategy </li></ul><ul><li>Brand Development </li></ul><ul><li>Content & Media Production </li></ul><ul><li>Campaign Planning & Execution </li></ul><ul><li>Social Marketing & WOM </li></ul><ul><li>Search Marketing </li></ul><ul><li>Optimization & Reporting </li></ul>
  3. 3. Clients
  4. 4. Creative, Marketing Strategy, Design, Social Marketing RESULTS: 8+ Million views for IKEA Creative, interactive, and marketing for top branded entertainment web-series from IKEA “ Five Best Branded- Entertainment Deals of 2009”
  5. 5. RESULTS: 200,000 Facebook Fans and 100,000+ visitors New web product development and marketing for start-up in Pets vertical Ideation, Digital Strategy, Brand ID, Product Development, Content App Development, Social Marketing Strategy and Execution
  6. 6. RESULTS: 40% sales increase with major retailer www.facebook/lovinscoopful Digital Marketing Strategy, Creative, Content & Video Production, PR/Publicity, WOM, Search, Social Marketing, Facebook App Development 100% Organic marketing campaign for under-dog ice cream brand “ What Flavor Ice Cream Are You?”
  7. 7. Concept Development, Game Mechanics, User Experience, App Development. Agency: RocketXL Social game for Jarritos - Mexicos most popular soft drink RESULTS: Web app built and launched in less than 3 months
  8. 8. RESULTS: 100,000+ Tween-girls registered in Less Than 45 Days Creative, Design Illustrations, Interaction Design, Flash, Traffic Back-to-school campaign for JC Penney and ElleGirl
  9. 9. Recipe finder app powering Hachette properties with more than 1 million recipes Information Architecture, UI Design, App Development RESULTS: Crawled and organized 1 million web recipes
  10. 10. Information Architecture, UI Design, Web App Development Woman’s Day Recipe Finder App User friendly web apps for big media and agencies
  11. 11. Share Recipes; Send a Craving User friendly web apps for big media and agencies Concept Development, App Development, User Experience, Facebook Integration
  12. 12. Ideation, Concept Development, App Development, User Experience, Facebook Integration. 100,000+ Crowd-Sourced Drawn Tiles Future Shop project.img.nation
  13. 13. Today, everything we do is social