Learning From Your Competitors Means Outperforming Them


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Over the last decade, marketers have developed a growing need to track their competitors’ digital marketing efforts in order to stay ahead of the curve. Yesmail has delivered on this necessity with Yesmail Market Intelligence, a first-of-its-kind tool that enables users to track their competitors’ digital campaigns from one centralized, user-friendly interface. Enhanced Yesmail Market Intelligence features allow marketers to analyze campaign data, and identify trends and winning marketing tactics. Based on these insights, marketers can develop truly informed multi-channel strategies that consistently outperform their competitors.

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Learning From Your Competitors Means Outperforming Them

  1. 1. Learning From Your Competitors MeansOutperforming Them Steve True Sr. Digital Sales Strategist October 24, 2012
  2. 2. “Check everyone who is yourcompetition. And don’t look for thebad. Look for the good…everyone isdoing something right."Sam Walton,Founder & First CEO,
  3. 3. The Case forCompetitive Intelligence
  4. 4. What YOU Can Do with Competitive Intelligence• Measure how email marketing drives social engagement• Draw inspiration for promos, creative, deployment tactics• Evaluate real-time campaign performance metrics against competitive set• Create proactive campaigns using industry- and competitor-proven strategies• Craft reactive campaigns with appealing counter offers Yesmail Confidential 4
  5. 5. Essential Digital Campaign Components Deployment Day / TimeCompetitive Digital Messaging ChannelIntelligence canoptimize all keycomponents of Competitivedigital campaigns Intelligence Creative Deployment Frequency Engagement Yesmail Confidential 5
  6. 6. So your boss wants a competitive analysis… What do you do? Yesmail Confidential 6
  7. 7. Market Intelligence 2.0
  8. 8. Spying on Your Competition Has Never Been Easier Major clients: Yesmail Confidential 8
  9. 9. Outperform Competitors with Market Intelligence 2.0 • Key Benefits: – A user-friendly, centralized dashboard – Real-time monitoring of marketing campaign deployments across major digital channels—email, Facebook, Twitter, YouTube, Google+ – Customizable feed of campaign data • Dynamic data filters based on vertical, channel, competitor, campaign, keywords, engagement score, or time frame • In-depth metrics: data analytics, segmentable by campaign, marketer, channel, engagement and much more • Monitor email marketing messages competitors send to different audience personas based on geographical region, age, and gender Yesmail Confidential 9
  10. 10. Feed Yesmail Confidential 10
  11. 11. Marketing Profile Yesmail Confidential 11
  12. 12. Informed Strategy Drives Improved Performance• Keyword search function and real-time notifications• Searchable and growing database of 5,000,000+ campaigns• Track historic campaign performance• ‘Star’ successful campaign themes and offers from top-performers• Measure daily growth of competitors’ social followings, as well as engagement—likes, shares, comments, favorites, views Yesmail Confidential 12
  13. 13. Visualize and Present Competitive Insights• Comparison feature provides: – Side-by-side comparison of up to 4 different marketers at a time – Comparison analytics based on campaign engagement, deployment volume, deployment date and time, all the way down to hourly level – Interactive charts link directly to campaign feeds• Export detailed reports into PDF and CSV formats Yesmail Confidential 13
  14. 14. Competitive intelligence leads to better ROI by… • Giving a complete picture of the competitive and industry landscape • Allowing marketers to: –Evaluate how email marketing campaigns drive social engagement –Gauge competitive campaign effectiveness on multiple levels and across multiple channels –Adapt deployment and content strategies based on insights drawn from competitors’ lucrative campaigns Yesmail Confidential 14
  15. 15. To see actionable insights for this holiday season based on data from Market Intelligence, download our new Consumer Online Behavior Report: www.yesmail.com/surveyreport.Steve TrueSr. Digital Sales Strategiststeven.true@yesmail.com402-836-5551www.yesmail.com1-877-YESMAIL