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Over the last decade, marketers have developed a growing need to track their competitors’ digital marketing efforts in order to stay ahead of the curve. Yesmail has delivered on this necessity with Yesmail Market Intelligence, the first-of-its-kind tool that enables users to track their competitors’ digital campaigns from one centralized, user-friendly interface. Enhanced Yesmail Market Intelligence features allow marketers to analyze campaign data, and identify trends and winning marketing tactics. Based on these insights, marketers can develop truly informed multi-channel strategies that consistently outperform their competitors.
Presenter: Steve True, sr. digital sales strategist, Yesmail @Yesmail