This is Optimove ppt

1. PPT Presentation
Group 9:-
Optimove

2. Optimove empowers brands to
exhibit
emotional intelligence when
communicating with their customers.

3. MISSON
 Our mission is to help marketers drive
measurable growth by autonomously
transforming customer data into
actionable insights, which then power
thoughtful customer communications,
at scale.

4. CUSTOMERS
 Optimove is used by Marketing and
CRM experts at more than 500 high-
velocity, promotional, data-centric
businesses. Using Optimove, brands
gain a deep understanding of their
customers’ behavior in order to create,
orchestrate, measure, and optimize
customer-led journeys across
channels.

5. PRODUCT
 Optimove implements a science-driven
approach to planning, orchestrating, and
optimizing a complete, hyper-
personalized CRM Marketing plan. By
combining predictive customer analytics,
AI optimization technologies and a multi-
channel campaign orchestration engine,
Optimove helps marketers deliver the
right message via the right channel to
every customer, every time. The result is
customer-led journeys that increase
customer engagement, retention, and
lifetime value.

6. PARTNERS
 Optimove has partnered with leading
technology platforms, industry
consultants, and marketing agencies
around the world, to provide its clients
with innovative, end-to-end solutions
for highly successful CRM Marketing
at scale.

7. FEATURES
 Account Based-marketing
 Content Marketing
 Conversion Rate Optimization
 Customer Data Platform
 Demand Generation
 Digital Analytics
 Email Marketing
 Event Management

8. SOFTWARE AND TECHNOLOGY
 Optimove is a SaaS application that
implements a systematic approach to
planning, executing, measuring and
optimizing a company’s customer
marketing plan with the goal of
maximizing customer lifetime value.
 The software models each customer’s
behavior and preferences in order to
predict which marketing campaigns
will be most relevant for each
individual.

9.  The marketing channels supported by
Optimove include email, SMS, mobile
push notification, website/app pop-
ups, Facebook Custom Audiences and
Google Ads.

10. What is Marketing Technology?
 Marketing technology (also known as
martech) describes the systems and
tools that help marketers better
engage with customers.
 These products use technology to
automate many of the time-consuming
and repetitive tasks that machines are
good at, freeing up more of marketers’
time to focus on the creative and
strategic sides of their profession.

11. Product Features
Data
• Highly scalable, cloud-based infrastructure supports complex
data calculations and transformations
• Supports both large-scale batch processing and state-of-the-
art event streaming frameworks
• Out-of-the-box connectors to dozens of the most common
data sources and applications (for a complete list of
Optimove's ready-to-go integrations with third-party data
sources, applications and execution channels, see Optimove
Integrations)
• Direct access to all unified customer data, via a dedicated
SQL console, for increased shareability across systems and
teams
• Data structure and nomenclature customized for every client
• Supports self-service creation of custom calculated attributes
via a built-in SQL console

12. Calendar-basedMarketing Plan Management
• Powerful interactive interface for
scheduling, tracking and analyzing
campaigns
• Customizable views by target group,
status, channel, lifecycle stage, etc.
• Campaign performance summaries of
the currently viewed campaigns
• Marketing action management
• Campaign automation and recurrence
engine

14. Dynamic Customer Journeys
 Journey Builder visual interface for
easily managing and optimizing
customer journeys, supporting next-
step decisioning based on the
activities, behaviors, preferences, prior
campaign responses and predictive
factors of each individual customer.

16. Optibot - Autonomous Insight Generation:-
 Artificial-intelligence analysis and
recommendation engine
 Marketing improvement insights with
single-click implementation
 Actionable insights present the
predicted monetary uplift to be gained
once implemented

18. Add-On Products
 Extending Optimove’s core
relationship marketing technologies
and capabilities, a number of add-on
products are available to help smart
marketing teams exhibit even greater
emotional intelligence when
communicating with their customers.

19. Data Infrastructure
 Optimove’s highly scalable, cloud-
based database infrastructure
enables medium and large
enterprises to access their always-
up-to-date and unified customer
data, include it in proprietary
models, use it to create custom
attributes, and easily share it with
all other teams and systems.

20. Processing
 Optimove’s scalable, cloud-based data
infrastructure quickly performs complex
data calculations and transformations, in
a fraction of the time of other solutions.
Following data ingestion, Optimove
performs data cleansing, quality
assurance and profile-matching
procedures. It is easy for marketing teams
to define calculated fields, custom
attributes and new KPIs, at any point in
time. Your organization will enjoy having,
at all times, an accurate, complete and up-
to-date single customer view for each
individual customer.

21. Access & Sharing
 Optimove’s UI provides easy
access to, and activation of, all
available data for sophisticated
targeting, analysis and
optimization. A dedicated SQL
console provides direct access to
unified customer data by any team
or system in the organization, for
downstream analysis and modeling

22. The Challenges of Scaling Personalization: DemystifyingThe UltimateCRM
Goal
 Personalization in the marketing
world is a concept that has been
thrown around for a long time. It has
meant everything from placing a
customer’s name in an email, to
dynamically matching the best
available offer with each customer, in
realtime. Although the first example
has easily been solved for, the latter is
much more elusive.

23. Customer Data Management for Personalization
 Customer data and personalization go hand
in hand. Take for example the results of
Gartner’s 2021 Digital Marketing Survey
where respondents singled out
personalization as the most important
objective for collecting customer data.
 But collecting the data will only get you so far.
Without making sense of that data by unifying
it into a single customer view, your ability to
succeed will be capped. A different way of
thinking about this is that the more data silos
you have, the harder it will be for you to
access, integrate, and eventually use your
first-party customer data for personalization

25. Marketing Solution for Retailers
 Optimove integrates all of your data from every source
in order to democratize access to every single customer
data point in one centralized location, so that you can
own your data.
 Continuously get insights on where there is
unharnessed customer value and act on it immediately.
 Use predictive modeling to forecast how your
customers are going to spend or churn and also what is
actually driving their specific behavior.
 Manage dynamic customer journeys across all available
marketing channels simultaneously.
 Understand the true business value of your entire
customer marketing plan and each individual campaign,
in terms of actual incremental uplift.
 Continuously and autonomously optimize your
marketing campaigns to drive ever-better marketing
results

26. Customers

27. marketing solutions for gaming operators
 Leverage a 360° single customer view across all
products.
 Manage and automate highly personalized player
interactions across all available channels.
 Get player retention campaigns out the door in minutes
rather than days.
 Easily deploy hyper-targeted, activity-triggered
campaigns.
 Understand the true financial uplift generated by every
campaign.
 Use predictive analytics to automatically identify and
respond to customer behavior, preventing churn and
maximizing the player value for VIPs and every other
distinct player type.
 Leverage AI to discover untapped potential in your
player base.

28. Customers

29. Marketing Solution for Brands and Apps
 Optimove integrates all of your data from every source in
order to democratize access to every single customer
data point in one centralized location, so that you can
own your data.
 Continuously get insights on where there is unharnessed
customer value and act on it immediately.
 Use predictive modeling to forecast how your customers
are going to spend or churn and also what is actually
driving their specific behavior.
 Manage dynamic customer journeys across all available
marketing channels simultaneously.
 Understand the true business value of your entire
customer marketing plan and each individual campaign,
in terms of actual incremental uplift.
 Continuously and autonomously optimize your
marketing campaigns to drive ever-better marketing
results

30. Customers