Join us for a look back at what hot trends occurred in email marketing during 2011 and what you can expect to see in 2012.

1. Email Trend Watch:
Lessons learned in 2011 and
what’s ahead in 2012
Jeanette Brown, MBA

2. #Informz

3. If you can hear me and see my slide, please
note this in the chat box to your right.
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4. Email Trend Watch:
Lessons learned in 2011 and
what’s ahead in 2012
Jeanette Brown, MBA

7. Who is Jeanette Brown?

9. 2011

10. Trend #1
Integrated Marketing

11. Move beyond logos

12. Educate Them

13. Integrated Marketing

14. Email and Social Media Together

15. Trend #2
Relevancy

17. Identify Interests

19. Timing Your Messages

20. Targeting Your Messages

21. Timing

22. Trend #3
Mobile

23. Mobile is STILL Hot!
45%

24. Learn Where Members Are Opening

25. Learn Where Members Are Opening

27. Design for Mobile
• Define a width of the message
– Mobile only – 100%
– Combination – 600-650 pixels
• Stick to 1 column
• Increase spacing between links
• Image control - <480 pixels
• Subject line - <30 characters
• Include a mobile version link at the top

28. Recap of 2011
• Integrated Marketing
• Relevancy
• Mobile

29. 2012

30. Trend #1
Mobile

32. Mobile Design
• Readability
• Connectivity
• Text Message

33. LOL! OMG!

34. Events

35. Membership Benefits

36. Renewal

37. In Your E-Newsletter

38. Trend #2
Video

39. Video

40. How to use video
• Showcase your group through testimonials
from members.
• Provide a sneak peek into the daily life of the
CEO and other staff members.
• Educate or promote an event.

41. Trend #3
Automation

42. Create a Strategy
Day 1 –
Month 1 – Focus
Automated
Member Joins on mailed benefits
email is sent to
to confirm they are
new member
receiving them.
Month 9 – Month 6 – Month 3 –
Retention efforts Highlight Highlight
begin benefit benefit

43. Trigger Mailing

45. Web can help e-mail

46. Trend #4
Deliverability

47. Deliverability

48. Unsubscribe vs Opt Out

49. Add to Safe List

50. Recap 2012
• Mobile
• Video
• Triggered Mailings
• Deliverability

52. Let’s Keep the Conversation Going
Jeanette Brown
brown@informz.com
www.informz.com
1.888.371.1842
@informz