You Ask It, We Answer It!

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You decide what this webinar explores -- whatever you ask, we answer it!

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You Ask It, We Answer It!

  1. 1. You Ask It, We Answer It Jeanette Brown – Informz Marketing Strategy Manager
  2. 2. Can You Hear Me Now? If you can hear and see my slide, please note this in the question box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
  3. 3. You Ask It, We Answer It Jeanette Brown – Informz Marketing Strategy Manager
  4. 4. About Me @emktg_guru
  5. 5. Why?
  6. 6. Agenda
  7. 7. Informz has made many enhancements over the past 6months, what can we expect in the big picture? Any major changes?
  8. 8. • Improved mailing creation, review process and subscriber viewing experience. – Mobile – Performance – Template creation
  9. 9. Deliverability
  10. 10. What is a spam trap?Seemingly legitimate email addressthat receiving domains use to identifyspam messages
  11. 11. What is the process of getting whitelisted? -Explanation document - Deliver key information - Engage your audience, encourage them to reply to your email.
  12. 12. DESIGN
  13. 13. What is the ideal size of an email? 30K
  14. 14. What is the ideal size of email blasts? Specifically, height and width? 650 px wide1000-1500px long (max)
  15. 15. Reduce the Length • General Emails – Keep above the fold – Mobile rendering – no more than 4 scrolls • eNewsletters – Utilize ‘read more’ – Table of contents – Test
  16. 16. How do I troubleshoot formattingissues within tables (incorrect font, font size displaying)? -Story Layouts - Look at the code and compare - Reach out to your advisor
  17. 17. What tips do you have for designing newsletters for mobile readers?
  18. 18. Mobile Newsletter Engagement• Length <30 characters• Pre-header
  19. 19. Insert a Pre-Header
  20. 20. Logo Placement
  21. 21. Improve Spacing, Links
  22. 22. Mobile Optimized
  23. 23. Why are there upload limits for images and documents?
  24. 24. Non-image documents: 10mbImages: 2 mb-Ensure images stay within the standard webresolution of 72 dpi-PDF documents, use compression options.
  25. 25. CONTENT
  26. 26. I need better email strategies, specifically my open rates in my campaigns.
  27. 27. Strategy
  28. 28. Ideas for Testing • Friendly-from • Personalization • Subject line – Length – Topic Base – Abbreviations vs. spelling out – Special Characters • Video • Timing
  29. 29. How should I effectively market to different geographical regions?
  30. 30. Timing
  31. 31. Send Time Optimization Testing
  32. 32. Results 134% Lift Click Thru Rate
  33. 33. Do you have any creative suggestions on how to utilize the vCard?
  34. 34. • Signature for the CEO, sales executive, membership director• Insert it as part of your template• Text number for updates during a conference• New board members
  35. 35. What are some ways to gain a Twitteror Facebook audience, for a company that is new to social media?
  36. 36. Social Media accounts for 1 out of 4 minutes spent online in the United States according to Nielsen
  37. 37. Survey
  38. 38. Survey
  39. 39. Educate Them
  40. 40. Video
  41. 41. Showcase Happenings
  42. 42. We would like to see more studentssign up for our free membership and renew each year, ideas?
  43. 43. Welcome Campaign Day 1 – Month 1 – Focus Automated on mailed benefits Member Joins to confirm they are email is sent to new member receiving them. Month 9 – Month 6 – Month 3 – Retention efforts Highlight Highlight begin benefit benefit
  44. 44. Additional Ideas • Testimonial videos • Mentor program • Survey 4x/year • Targeted emails
  45. 45. SUBSCRIBERMANAGEMENT
  46. 46. When using the iMIS integration with Informz, how would you integrate and manage subscribing/unsubscribing from multiple emails?
  47. 47. How can I optimize subscriberpreferences, all opt-in and opt-outs on one page?
  48. 48. ANALYTICS
  49. 49. How can I use the new reporting tools in Informz, I am getting lost in analysis paralysis?
  50. 50. ROI Tracking
  51. 51. Engagement
  52. 52. What is the best report to pull for anevent that would list all registrants - paid, unpaid, etc?
  53. 53. Let us help you!Jeanette Brownbrown@informz.com@emktg_guruInformz: www.informz.com1.888.371.1842@informz

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