Slideshow for a talk by Tamar Abrams, speaking at a PCDC event for nonprofit communicators

1. Communicating With Impact
Leveraging Limited Resources
Tamar Abrams
Pro Bono
Communications Clinic
October 24, 2014
Simon Huggins

2. Does This Resonate With You?
There are a number of steps policymakers can take to design
and implement policies that enhance food security and build
resilience to conflict:
• Recognize that conflicts often occur together with and are
related to other shocks such as economic crises, price
shocks, and natural disasters
• Refrain from increasing subsidies, a favorite policy measure
in times of crises, which may help keep poverty and food
insecurity levels lower but do not build resilience
• Include climate change adaptation as an integral part of
conflict prevention in part because climate change is
expected to significantly increase the likelihood of conflict
in the future

3. Communicating With Impact
Communications efforts fail when:
1. You promise your audience something and don’t deliver
2. Your messages are not audience-focused
3. You assume your audience knows more about your issue or
organization than it does
4. Your messages are too long or complex
5. You don’t use all appropriate methods of communicating
Tambako

4. Seven Steps to Communicating With Impact
Javier Morales

5. Communications strategies support your
organization’s strategic plan.
A communications plan cannot exist on its own.
1
Birger King

6. 2
Who are the top three audiences you need to reach to
ensure the success of your project or organization?
Igor Zalbidea

7. 3
It’s not about you. It’s
about your audience.
What are they ready to
hear?
Not what are you ready
to say?
Sharyn Morrow

8. Create audience-focused
messages that will resonate with
your key audiences.
4
Safe, affordable, long-term housing with supportive
services help children and adults to reach their full
potential and empower them to live increasingly
independent and productive lives.
or
The DC government doesn’t care about homeless
citizens and so either ignores them or puts them in
dangerous, temporary housing while giving big business
tax breaks to build more million dollar condos.
Marcus Goller

9. 5
What are the best ways to
reach your key audiences?
Justin Brown

10. Listen.
6
Peter Nederlof

11. Evaluate your efforts to see what worked
and what didn’t.
7
Chandra Marsono

12. PCDC Consultants Are Here to Help You Succeed
Remember that communications is how you take
a great idea or project out into the world.
Tamar Abrams
Tamarabrams@verizon.net
Presentation Design by
Sensical Design
& Communication
Photos via Flickr/Creative Commons
Melanie Holtsman