Back to Basics, Part II: 4 Tips to Become an Email Expert

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Take your email marketing strategy up a notch. In this webinar, learn four easy tips to implement immediately to take your email program to the next level.

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Back to Basics, Part II: 4 Tips to Become an Email Expert

  1. 1. Back to Basics, Part 2:4 Tips to Becoming an Email Expert Jeanette Brown, MBA Marketing Strategist
  2. 2. Can You Hear Me Now? If you can hear and see my slide, please note this in the question box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
  3. 3. Back to Basics, Part 2:4 Tips to Becoming an Email Expert Jeanette Brown, MBA Marketing Strategist
  4. 4. Who is Jeanette Brown?
  5. 5. Tip #1 A/B Testing
  6. 6. Strategy • Areas to test • How often • Automation
  7. 7. How Do I Test?
  8. 8. What do I Test?
  9. 9. What do I Test?
  10. 10. Segmenting
  11. 11. Results 35.0% 30.0% 25.0% 20.0% Old 15.0% New 10.0% 5.0% 0.0% Open CTR
  12. 12. Tip #2 Design for Mobile
  13. 13. Mobile is Hot! 62% 45%
  14. 14. Learn Where Members Are Opening
  15. 15. Design for Mobile •Combination – 600-650 px •Mobile only – 100%
  16. 16. Mobile Version
  17. 17. Shorten Subject Line <30 characters
  18. 18. Improve Spacing, Links
  19. 19. Single Column and Image Size •Images <480 px •1 Column
  20. 20. Tip #3 Preferences
  21. 21. Identify Interests
  22. 22. Social Media
  23. 23. Ask about text messaging
  24. 24. Tip #4 Advanced Reporting
  25. 25. Recency and Calendar
  26. 26. Timing
  27. 27. Engagement
  28. 28. Email Rockstar!
  29. 29. Let’s Keep the Conversation Going Connecting the Dots in Today’s Marketing World Jeanette Brown www.informz.com brown@informz.com 1.888.371.1842 @emktg_guru @informz

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