This 5-step digital communication strategy involves searching data to find those impacted by a shutdown, drilling down to look for trends in different segments, identifying and ranking key segment trends, developing customized messages by listening to people's needs, and communicating personalized messages offering help and hope to address the shutdown situation.

1. 5-Step Digital
Communication
Strategy

2. Search the Data
Find those who have been impacted
by all of the shutdown.
1.

3. Drill Down
Look for trends within the different
segments for additional insights.
2.

4. ID Patterns
Prioritize and rank each key segment
trend from one to five.
3.

5. Develop Custom
Cures
Hit the pause button and ask, listen,
and learn.
4.

6. Communicate
Courage and
Confidence
Share personalized messages that
offer help and hope.
5.

7. For a deeper look inside the
5-Step Digital
Communication Strategy,
read the full article here.