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Texting 1, 2, 3! increasing engagement in 160 characters or less

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This idea-packed webinar will teach you how to effectively integrate text messaging into your marketing mix.

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Texting 1, 2, 3! increasing engagement in 160 characters or less

  1. 1. Texting 1, 2, 3Increasing Engagement in 160 Characters or Less Jeanette Brown, MBA Kelly Flowers, GrowthVine, LLC
  2. 2. #Informz@growthvine
  3. 3. If you can hear me and see my slide, please note this in the chat box to your right.If you cannot hear, please try re-dialing in,and let me know so I can be of assistance.
  4. 4. Texting 1, 2, 3Increasing Engagement in 160 Characters or Less Jeanette Brown, MBA Kelly Flowers, GrowthVine, LLC
  5. 5. 130 Billion
  6. 6. Who is Jeanette Brown?
  7. 7. Who is Kelly Flowers?
  8. 8. Analysts are saying… MEGA-TREND OF 21ST CENTURY = “Empowerment of people via connected mobile devices” - Mary Meeker, KPCB - October 2011
  9. 9. Agenda Why Types Do’s and Analysis Don’ts
  10. 10. Why
  11. 11. Why Text? Can you believe… • Every 4 seconds a baby is born and 15 mobile phones are purchased • Over 97% of US cell phones can accept text messages • Over 7 BILLION text messages are already sent each day throughout the world • Text messages are typically read within 4 minutes of receipt
  12. 12. Types
  13. 13. Types of Text Broadcast SMS – Alerts/Notifications – Call To Action
  14. 14. Types of Text Marketing-generated Inbound SMS – Special Offers/Fundraising – Interactive SMS
  15. 15. Example of Inbound SMS campaign Common Shortcode-based text messaging (aka CSC) – Shared Shortcode or Dedicated Shortcode – Marketed through another marketing medium – Requires a User-INITIATED action – Using a 5 or 6 digit short code and Keyword
  16. 16. Where to use text messages? Fundraising Membership Events
  17. 17. Events
  18. 18. Event Reminders
  19. 19. Event Reminders
  20. 20. Event Reminders
  21. 21. Event Reminders
  22. 22. Recap
  23. 23. Fundraising and Calls to Action
  24. 24. Call to Action1. Mobile Alert 2. Link to Position 3. Call to Action 4. Sign your name 5. Other ways to support $$$
  25. 25. Call to Action 1.American Public Transit Association 2. 3. 4. 5.
  26. 26. Fundraising or Mobile Giving – Broadcast SMS with link – CSC based campaign using Keyword that will generate a link
  27. 27. Interactive CSC
  28. 28. Recap
  29. 29. Membership
  30. 30. Discounts, Promotions
  31. 31. Announce Text Message
  32. 32. Announce Text Message
  33. 33. Announce Text Message
  34. 34. Announce Text Message
  35. 35. Membership Benefits
  36. 36. Membership Benefits
  37. 37. Renewal
  38. 38. Grow Your List
  39. 39. Offer a Contest
  40. 40. Offer a Contest
  41. 41. Recap
  42. 42. Do’s and Don’ts
  43. 43. DO – Advertise everywhere
  44. 44. Don’t Overwhelm Your Audience
  45. 45. DO - Survey Your Audience
  46. 46. Do Have An Opt-In Form
  47. 47. DO – Send Messages of Value
  48. 48. Don’t Leave Out the Date
  49. 49. Do have an opt out
  50. 50. Don’t Start Without a Strategy
  51. 51. ROI • Growth in text subscribers • Conversions using “Calls to Action” • A/B testing for quick change in messaging • More engagement based on user’s preference • One more touch point is never a bad thing…
  52. 52. What Now?
  53. 53. Let’s Keep the Conversation Going Download the full Benchmark Report www.informz.com/associations
  54. 54. Let us help you!Interested in mobile strategy? Interested in Informz?Kelly Flowers Jeanette Brown brown@informz.com www.informz.comPrincipal, Mobile/Social Strategy 202-630-2644 x 241GrowthVine, LLC @informzKelly@GrowthVine.comwww.GrowthVine.com 703-598-4614@growthvine

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