- Alan's is a popular deli/bakery in Atlanta with 10 locations that wants to use email marketing to encourage repeat business and stay in touch with customers.
- They are considering MailChimp and Constant Contact and need an affordable option with segmentation, templates, reporting, and ease of use.
- Both services meet the basic needs but MailChimp is recommended due to its affordability, customizable segmentation, unlimited image hosting, A/B testing, and high ratings from users.
While newsletters and one-off campaigns are an important part of your email marketing strategy, to get the most out of your email marketing with a minimal amount of effort you should be taking advantage of automated email campaigns. Automated emails that are triggered off of a user’s actions are timely, personalized, and relevant.
This document provides an overview of the email marketing platform AWeber and why it is a good choice. It summarizes AWeber's key features like easily creating and sending emails, beautiful email templates, automated emails, unlimited image storage, industry-leading deliverability, growing email lists, viewing analytics, and connecting to other tools. It also highlights AWeber's award-winning customer support and compares AWeber to other email marketing providers.
Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.
How to Maximize the Value of Your Email ProgramReturn Path
Email marketing is the most efficient and cost effective driver for building customer loyalty, engagement, and revenue. From reaching the right audience to identifying the right message and finding the right time to send, this webinar will give attendees tips and introduce Return Path tools they can use to optimize their email campaigns to drive better customer relationships, greater response, and increased revenue.
Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort, and not marketing specifically to the target audience.
This document summarizes an email marketing workshop presented by Don Farrell. The workshop covered topics such as email marketing overview, campaign planning, growing email lists, mobile marketing integration, and using email service providers. It provided examples of successful email campaigns, including viral competitions and mobile campaigns to grow email lists. Testing was emphasized as important to increase ROI, and social media integration was presented as a way to further engage subscribers.
Email marketing for B2B and B2C (ecommerce)HandySends
Email marketing has been the top performance marketing channel for business for decades. and this slide share has highly actionable solutions for Email marketing for B2B and B2C eCommerce business.
While newsletters and one-off campaigns are an important part of your email marketing strategy, to get the most out of your email marketing with a minimal amount of effort you should be taking advantage of automated email campaigns. Automated emails that are triggered off of a user’s actions are timely, personalized, and relevant.
This document provides an overview of the email marketing platform AWeber and why it is a good choice. It summarizes AWeber's key features like easily creating and sending emails, beautiful email templates, automated emails, unlimited image storage, industry-leading deliverability, growing email lists, viewing analytics, and connecting to other tools. It also highlights AWeber's award-winning customer support and compares AWeber to other email marketing providers.
Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.
How to Maximize the Value of Your Email ProgramReturn Path
Email marketing is the most efficient and cost effective driver for building customer loyalty, engagement, and revenue. From reaching the right audience to identifying the right message and finding the right time to send, this webinar will give attendees tips and introduce Return Path tools they can use to optimize their email campaigns to drive better customer relationships, greater response, and increased revenue.
Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort, and not marketing specifically to the target audience.
This document summarizes an email marketing workshop presented by Don Farrell. The workshop covered topics such as email marketing overview, campaign planning, growing email lists, mobile marketing integration, and using email service providers. It provided examples of successful email campaigns, including viral competitions and mobile campaigns to grow email lists. Testing was emphasized as important to increase ROI, and social media integration was presented as a way to further engage subscribers.
Email marketing for B2B and B2C (ecommerce)HandySends
Email marketing has been the top performance marketing channel for business for decades. and this slide share has highly actionable solutions for Email marketing for B2B and B2C eCommerce business.
Email marketing is a digital marketing technique that leverages email to reach customers. It allows businesses to regularly engage with existing customers, build relationships with new customers, and reach out to prospects. Email remains a universally accepted medium, with more people using email daily than social media. Benefits of email marketing include reducing the time, effort and cost to reach consumers compared to other channels. It also allows opt-in and opt-out options to help identify prospects genuinely interested in specific offerings at a very low overhead cost.
Email continues to be a powerful channel for driving business. Are you feeling the power? Or could your email marketing use a turbo-boost?
“An Introduction to Email Marketing” is more than a quick overview. It’s a how-to compendium that explains why a holistic approach to email – integrating it with your other marketing channels – is most valuable and how you can implement and measure a top-performing email marketing program.
Email marketing has become a vital communication channel between you and your subscribers or customers. Email marketing also plays a very important role while nurturing the lead and scoring it further towards the final sales. Email marketing done badly does present some pitfalls. Hence it is necessary to spend adequate time to strategize your email marketing campaigns. Check this presentation that mentions the important points what your email marketing SHOULD NOT miss.
you can dominate the already huge & growing email marketing space without paying exorbitant recurring fees and falling for the trap of autocratic autoresponders.
MailChimp is a cloud-based email marketing service that allows users to design professional email newsletters and campaigns. It offers both free and paid plans, with the free plan allowing up to 2,000 subscribers and 12,000 emails per month. MailChimp provides tools to create and send campaigns, track opens and clicks, and view detailed reports on campaign performance. It also ensures emails are complaint with privacy laws and are recognized as safe by email providers to maximize deliverability.
Email Optimization Suite Product OverviewReturn Path
The Email Optimization Suite from Return Path helps companies improve email delivery, messaging, and timing to increase customer engagement. It includes tools to optimize inbox placement, subject lines, previews, and send times. Return Path has over 2,500 customers across industries and processes millions of emails daily using its global data infrastructure and partnerships.
Email Marketing for Service Providers: The Basics That Anyone Can UseLiam Dempsey
A presentation about the basics of email marketing for service providers like lawyers, accountants, marketing professionals and more. While focused on service providers, the email marketing guidance is applicable for anyone to create a e-newsletter for their business.
The document provides instructions for using Mailchimp, an email marketing platform. It outlines how to sign up for a free Mailchimp account, set up your profile and business information, add contacts and import audiences, design and send your first email campaign, and view basic analytics on the campaign's performance. The steps covered include choosing a pricing plan, navigating the Mailchimp dashboard, creating and customizing emails, and scheduling email sends.
This presentation shares some ideas of why should we look beyond opens and clicks while measuring email marketing performance. This slide deck also explains how google analytics plays a major role in measuring email marketing performance.
The webinar was mainly focused on email marketing. This time we discussed about things to do while running anemail marketing campaing.
The email marketing session was followed by report generation and analysis session.
In report generation and analysis session we showed how to generate report and analyze them to prepare an effective marketing campain.
The agenda of the webinar was:
-Email marketing
-Reports on BuildaBazaar platform
-question and answer session
Stephanie Colleton gave a presentation on CASL, a Canadian anti-spam law, one year after it took effect. She discussed the law's key components, legal actions taken against violators, its impact on email volume in Canada, and best practices for obtaining express consent from current and past subscribers to ensure email lists thrive within the legal requirements. The presentation covered express vs implied consent, re-engaging suppressed subscribers, and closely monitoring inbox placement of different email types and subject lines.
Opt-in email refers to marketing emails sent only to people who have explicitly requested them, unlike spam emails. Opt-in emails are customized with offers and information tailored to the interests of subscribers. Examples include newsletters, product information, and special discounts. Opt-in lists are created when users sign up by providing their email address. Double opt-in lists require subscribers to confirm their signup with an email. Renting email lists from third parties is not recommended as those users did not directly opt-in to receive your messages. The best opt-in strategy is to offer valuable free content to visitors and ask for their email to receive more on that topic.
This document discusses email marketing. It defines email marketing as sending commercial messages to groups using email to advertise, promote sales, or solicit donations. The goals are typically to build loyalty, trust or brand awareness. Email marketing campaigns aim to engage customers, acquire new customers, and encourage purchases or donations. The document also outlines the types of emails like newsletters, transactional emails, and behavioral emails. It discusses benefits such as low cost, ability to reach an engaged audience, ease of getting started, global reach, and instant impact. Finally, it discusses email marketing software platforms, best practices, and tools like Campaign Monitor.
How to Maximize Email Deliverability for Greater Campaign SuccessAct-On Software
This document provides best practices for email marketing to maximize deliverability and campaign success. It discusses list management practices like opt-in confirmation and list cleaning. It also covers content guidelines to pass spam filters such as using clear subject lines and avoiding spammy language. Additional tips include proper use of images and links, content personalization, and tracking delivery metrics. The overall recommendations are to send only wanted email and follow email marketing regulations.
If you’re already using MailChimp, then you know that Marketing Automation is an indispensable tool for executing on your inbound marketing strategy. But the majority of marketers still feel that they’re not using the technology to its full potential.
In this presentation, MailChimp expert Allyson Van Houten reveals various hacks for getting better results out of your MailChimp software.
This document provides an overview of email marketing best practices. It discusses the benefits of email marketing such as being cost effective and measurable. It outlines the two main types of emails - promotional and retention-based. It then describes a 9 step process for executing an effective email campaign, including strategic planning, defining your list, creative execution, integration with other channels, personalization, deployment, interaction handling, reporting, and analysis. Key aspects like list growth, open rates, and split testing are also covered.
Why I’m Moving To Active Campaign And You Should TooCarl Taylor
ActiveCampaign is an email marketing automation and CRM platform that allows users to manage leads, clients, and grow their business. It offers features like contact management, sales pipelines, email newsletters, integrations with third-party apps, website forms, import/export, behavior tracking, and deliverability support. Pricing starts at $9/month for the tool, which is significantly lower than comparable platforms.
This document discusses email marketing best practices. It notes that email is an effective marketing channel, with 80% of content marketers using it and 55% of companies generating over 10% of sales from email. Some key tips for effective email marketing include optimizing subject lines, sender names, images, copy, and calls to action. Personalization and segmentation of subscribers is also important. Email marketing should be measurable using tools to track metrics like sales, clicks, opens, unsubscribes, and conversion rates.
iContact Review and why you should use it for special situations for email marketing. using iContact as a basis of segmentation is one of the best ways to speak to different groups of your list.
See full iContact Review presentation here
For my Digital Analytics class, we were given an assignment to compare the email marketing tools MailChimp and Constant Contact for a fictional client. This is my final work comparing the various features of the two platforms and choosing a winner.
MailChimp and Constant Contact were considered as email marketing providers for Alan's Bakery. MailChimp would be cheaper for Alan's database size of 200,000 subscribers. MailChimp also offers better social analytics and segmentation capabilities. It allows segmentation by engagement, geography, and purchases, which would be useful for Alan's campaigns targeting brides and customers. After researching both platforms, MailChimp is recommended due to its easy interface, robust reporting, audience targeting, and lower cost - making it the best overall option for Alan's goals.
Email marketing is a digital marketing technique that leverages email to reach customers. It allows businesses to regularly engage with existing customers, build relationships with new customers, and reach out to prospects. Email remains a universally accepted medium, with more people using email daily than social media. Benefits of email marketing include reducing the time, effort and cost to reach consumers compared to other channels. It also allows opt-in and opt-out options to help identify prospects genuinely interested in specific offerings at a very low overhead cost.
Email continues to be a powerful channel for driving business. Are you feeling the power? Or could your email marketing use a turbo-boost?
“An Introduction to Email Marketing” is more than a quick overview. It’s a how-to compendium that explains why a holistic approach to email – integrating it with your other marketing channels – is most valuable and how you can implement and measure a top-performing email marketing program.
Email marketing has become a vital communication channel between you and your subscribers or customers. Email marketing also plays a very important role while nurturing the lead and scoring it further towards the final sales. Email marketing done badly does present some pitfalls. Hence it is necessary to spend adequate time to strategize your email marketing campaigns. Check this presentation that mentions the important points what your email marketing SHOULD NOT miss.
you can dominate the already huge & growing email marketing space without paying exorbitant recurring fees and falling for the trap of autocratic autoresponders.
MailChimp is a cloud-based email marketing service that allows users to design professional email newsletters and campaigns. It offers both free and paid plans, with the free plan allowing up to 2,000 subscribers and 12,000 emails per month. MailChimp provides tools to create and send campaigns, track opens and clicks, and view detailed reports on campaign performance. It also ensures emails are complaint with privacy laws and are recognized as safe by email providers to maximize deliverability.
Email Optimization Suite Product OverviewReturn Path
The Email Optimization Suite from Return Path helps companies improve email delivery, messaging, and timing to increase customer engagement. It includes tools to optimize inbox placement, subject lines, previews, and send times. Return Path has over 2,500 customers across industries and processes millions of emails daily using its global data infrastructure and partnerships.
Email Marketing for Service Providers: The Basics That Anyone Can UseLiam Dempsey
A presentation about the basics of email marketing for service providers like lawyers, accountants, marketing professionals and more. While focused on service providers, the email marketing guidance is applicable for anyone to create a e-newsletter for their business.
The document provides instructions for using Mailchimp, an email marketing platform. It outlines how to sign up for a free Mailchimp account, set up your profile and business information, add contacts and import audiences, design and send your first email campaign, and view basic analytics on the campaign's performance. The steps covered include choosing a pricing plan, navigating the Mailchimp dashboard, creating and customizing emails, and scheduling email sends.
This presentation shares some ideas of why should we look beyond opens and clicks while measuring email marketing performance. This slide deck also explains how google analytics plays a major role in measuring email marketing performance.
The webinar was mainly focused on email marketing. This time we discussed about things to do while running anemail marketing campaing.
The email marketing session was followed by report generation and analysis session.
In report generation and analysis session we showed how to generate report and analyze them to prepare an effective marketing campain.
The agenda of the webinar was:
-Email marketing
-Reports on BuildaBazaar platform
-question and answer session
Stephanie Colleton gave a presentation on CASL, a Canadian anti-spam law, one year after it took effect. She discussed the law's key components, legal actions taken against violators, its impact on email volume in Canada, and best practices for obtaining express consent from current and past subscribers to ensure email lists thrive within the legal requirements. The presentation covered express vs implied consent, re-engaging suppressed subscribers, and closely monitoring inbox placement of different email types and subject lines.
Opt-in email refers to marketing emails sent only to people who have explicitly requested them, unlike spam emails. Opt-in emails are customized with offers and information tailored to the interests of subscribers. Examples include newsletters, product information, and special discounts. Opt-in lists are created when users sign up by providing their email address. Double opt-in lists require subscribers to confirm their signup with an email. Renting email lists from third parties is not recommended as those users did not directly opt-in to receive your messages. The best opt-in strategy is to offer valuable free content to visitors and ask for their email to receive more on that topic.
This document discusses email marketing. It defines email marketing as sending commercial messages to groups using email to advertise, promote sales, or solicit donations. The goals are typically to build loyalty, trust or brand awareness. Email marketing campaigns aim to engage customers, acquire new customers, and encourage purchases or donations. The document also outlines the types of emails like newsletters, transactional emails, and behavioral emails. It discusses benefits such as low cost, ability to reach an engaged audience, ease of getting started, global reach, and instant impact. Finally, it discusses email marketing software platforms, best practices, and tools like Campaign Monitor.
How to Maximize Email Deliverability for Greater Campaign SuccessAct-On Software
This document provides best practices for email marketing to maximize deliverability and campaign success. It discusses list management practices like opt-in confirmation and list cleaning. It also covers content guidelines to pass spam filters such as using clear subject lines and avoiding spammy language. Additional tips include proper use of images and links, content personalization, and tracking delivery metrics. The overall recommendations are to send only wanted email and follow email marketing regulations.
If you’re already using MailChimp, then you know that Marketing Automation is an indispensable tool for executing on your inbound marketing strategy. But the majority of marketers still feel that they’re not using the technology to its full potential.
In this presentation, MailChimp expert Allyson Van Houten reveals various hacks for getting better results out of your MailChimp software.
This document provides an overview of email marketing best practices. It discusses the benefits of email marketing such as being cost effective and measurable. It outlines the two main types of emails - promotional and retention-based. It then describes a 9 step process for executing an effective email campaign, including strategic planning, defining your list, creative execution, integration with other channels, personalization, deployment, interaction handling, reporting, and analysis. Key aspects like list growth, open rates, and split testing are also covered.
Why I’m Moving To Active Campaign And You Should TooCarl Taylor
ActiveCampaign is an email marketing automation and CRM platform that allows users to manage leads, clients, and grow their business. It offers features like contact management, sales pipelines, email newsletters, integrations with third-party apps, website forms, import/export, behavior tracking, and deliverability support. Pricing starts at $9/month for the tool, which is significantly lower than comparable platforms.
This document discusses email marketing best practices. It notes that email is an effective marketing channel, with 80% of content marketers using it and 55% of companies generating over 10% of sales from email. Some key tips for effective email marketing include optimizing subject lines, sender names, images, copy, and calls to action. Personalization and segmentation of subscribers is also important. Email marketing should be measurable using tools to track metrics like sales, clicks, opens, unsubscribes, and conversion rates.
iContact Review and why you should use it for special situations for email marketing. using iContact as a basis of segmentation is one of the best ways to speak to different groups of your list.
See full iContact Review presentation here
For my Digital Analytics class, we were given an assignment to compare the email marketing tools MailChimp and Constant Contact for a fictional client. This is my final work comparing the various features of the two platforms and choosing a winner.
MailChimp and Constant Contact were considered as email marketing providers for Alan's Bakery. MailChimp would be cheaper for Alan's database size of 200,000 subscribers. MailChimp also offers better social analytics and segmentation capabilities. It allows segmentation by engagement, geography, and purchases, which would be useful for Alan's campaigns targeting brides and customers. After researching both platforms, MailChimp is recommended due to its easy interface, robust reporting, audience targeting, and lower cost - making it the best overall option for Alan's goals.
This document provides best practices and guidelines for nonprofit email marketing. It discusses email fundamentals like subject lines, from names, preheaders and call to actions. It also covers segmentation, personalization, A/B testing and list hygiene. Platform options for nonprofits like MailChimp and Aweber are presented along with analytics metrics to measure success. The document concludes with contact information.
A comparison of two email marketing services, Constant Contact and MailChimp, to determine which would be most profitable for a fictional company, Alan's.
Email marketing is a digital marketing strategy that involves sending promotional or informational content to a list of subscribers. The goal is to build customer relationships, promote products or services, and increase brand awareness.
Email marketing can be used to:
Make customers aware of new products, discounts, and other services
Educate customers on the value of your brand
Keep customers engaged between purchases
Email marketing has a high return on investment (ROI) and is crucial to most businesses' overall inbound strategy.
The average ROI through email marketing is $36 for every $1 spent.
When creating an email marketing campaign, you can:
Structure your campaign for easy reading
Use images and visuals to boost engagement
Personalize your email campaigns
Ensure your campaign is relevant to every subscriber
Ensure your campaigns are on brand and build trust
Make it easy to convert
Mailchimp and Constant Contact were evaluated based on their segmentation capabilities, pricing, reporting, interface accessibility, customer service, and other features for Alan's Deli's email marketing needs. Mailchimp was found to have stronger segmentation abilities and a slightly lower price. However, Constant Contact excelled in reporting, interface customization, customer support, and offered additional features like surveys, event marketing, and coupons that better fit Alan's objectives. In the end, while Mailchimp had some advantages, Constant Contact provided a more comprehensive solution aligned with Alan's goals.
Your Marketing Toolkit:Low-Cost/No Cost Business Tools That Will Make You Mor...We Coach The Pros
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts!
In this workshop we will discuss Top Business Building Tools and Programs that can make your business most profitable and systematic for growth! Take a look as we look at some of the most common tools in today's market! We will compare and determine which sources are right for your business budget and rapid expansion. Our expert Sandra Flores will show you the system and help you with planning to achieve your next 30, 60 & 90 day goals!
Apple's Mail Privacy Protection - How it Impacts your Email MarketingVbout.com
Discover in this presentation, everything you need to know about MPP, how it impacts your email marketing and how you can leverage this update to improve your email marketing strategy.
How Email Marketing Services in Kolkata can get your Business a Wide ExposureIndusnet Techshu
Elevate Your Email Marketing Campaigns with TechShu, a leading email marketing company in Kolkata, we provide detailed consultation and help you to use email marketing services in the best possible manner.
This document reviews email marketing platforms MailChimp and Constant Contact for use by Alan's Deli. It outlines the deli's business needs, including sending 200,000 emails twice weekly and targeted campaigns. MailChimp is recommended due to its lower cost, strong analytics and segmentation features, and ease of use. Constant Contact offers more limited features and costs more for the deli's needs.
Email Marketing & Automation Best Practices for E-tailGrant Crowell
Successful marketing automation is about sending the right message at the right time! The more positive touch points you create for customers, the more likely they are to engage.
"Today’s technology makes sending relevant, beautiful emails easy for everyone. Even novice marketers can feel in control of their email marketing, leading to better email campaigns and stellar results for you and your brand."
WHAT YOU'LL LEARN FROM THIS PRESENTATION:
1. How to set up and optimize your email marketing automation to align with your business goals.
2. Starter best practices for newbies
3. Top tech feature to apply with our best practices.
Digital media planning involves designing advertisements to place on various digital channels like websites, emails, and apps. Key digital channels include search engine optimization (SEO) to increase organic search rankings, search engine marketing (SEM) using paid search ads, and email marketing. SEO involves getting websites indexed by search engines and ranked higher organically through on-page optimization and backlinks. SEM places paid ads on search engine results pages (SERPs). Email marketing sends promotional and transactional emails to acquire and engage customers. Proper tracking of metrics like open rates is important for optimization.
Digital media planning involves designing advertisements to place on various digital channels like websites, emails, and apps. Key digital channels include search engine optimization (SEO) to increase organic search rankings, search engine marketing (SEM) using paid search ads, and email marketing. SEO involves getting websites indexed by search engines and ranked higher organically through on-page optimization and backlinks. SEM places paid ads on search engine results pages (SERPs). Email marketing sends promotional and transactional emails to acquire and engage customers. Proper tracking of metrics like open rates is important for optimization.
Welcome to the Email Marketing Mastery course! In this comprehensive training program, you will learn the art and science behind leveraging the power of email marketing to grow your business, engage with your audience, and drive conversions.
Email marketing remains one of the most effective and reliable methods to connect with your customers, build strong relationships, and boost your revenue. In this course, we will take you on a step-by-step journey, from the basics of email marketing to advanced strategies that will help you achieve exceptional results.
Course Highlights:
Understanding Email Marketing Fundamentals: Gain a solid foundation by learning the key concepts, best practices, and industry standards of email marketing. Discover the different types of email campaigns, how to build an effective email list, and the importance of creating engaging content.
Crafting Compelling Email Campaigns: Explore the art of writing persuasive email copy that captures attention, drives action, and resonates with your audience.
Building and Optimizing Email Lists: Discover strategies for building a high-quality email list, including lead generation tactics, opt-in forms, and landing pages. Learn how to segment your audience based on demographics, interests, and behavior, allowing you to deliver highly targeted and relevant content.
Designing Eye-Catching Emails: Unleash your creativity by mastering the design aspects of email marketing. Learn how to create visually appealing and mobile-responsive email templates, optimize images for different devices, and use compelling visuals to enhance engagement and conversions.
Deliverability and Compliance: Understand the factors affecting email deliverability and learn how to optimize your campaigns to avoid spam filters and increase inbox placement rates. Familiarize yourself with email marketing regulations and best practices to ensure compliance with legal requirements.
Analyzing and Optimizing Results: Dive into the world of email analytics and metrics to measure the success of your campaigns. Learn how to interpret key performance indicators (KPIs), conduct A/B testing, and use data-driven insights to refine your email marketing strategy and achieve better results over time.
Automation and Personalization: Harness the power of automation to streamline your email marketing efforts and deliver personalized experiences at scale. Explore advanced automation techniques such as drip campaigns, behavioral triggers, and dynamic content to engage your subscribers throughout their customer journey.
By the end of this course, you will have the knowledge, skills, and confidence to create and execute successful email marketing campaigns that generate leads, nurture relationships, and drive conversions.
Enroll now and unlock the power of email marketing to take your business to new heights!
The document provides information about MailChimp merge tags. It explains that merge tags correspond to field data in MailChimp lists and can be used to insert personalized or dynamic content into campaigns, forms, emails, and automations. It describes how to use merge tags by typing or selecting them, and that MailChimp will replace the tags with the appropriate data when sending campaigns. It also discusses list merge tags, customizing field tags, and using system merge tags.
This document discusses email marketing and its benefits. It provides details on developing an email marketing plan and campaign, including identifying the target audience, setting objectives, and planning tactics. It also covers types of email marketing like newsletters, press releases, and campaigns. Metrics for measuring success include delivery and open rates. Reporting, selecting an email system, developing mailing lists, and sectors that benefit from email marketing are also summarized.
This document summarizes an email marketing presentation given to Chamber of Commerce members. It discusses the purpose and benefits of email marketing, strategies for growing subscribers and retaining them, different types of marketing emails like newsletters and lead nurturing, and critical elements of an effective email like the subject line and unsubscribe link. Attendees are encouraged to ask follow up questions of the presenters and subcommittee members.
The document outlines MarketingSherpa's six steps to accelerating email marketing performance:
1. Identify the impact and purpose of email marketing by determining where it can have the most influence on business goals and demonstrating its value.
2. Integrate email marketing with other tactics like social media by leveraging platforms for content sharing and list growth across devices.
3. Focus on relevant content creation by using contagious content, segmentation, and real-time communications.
4. Grow a quality subscriber list by examining current subscribers, designing preference pages, and adding new subscribers through offline and online tactics.
5. Maintain list hygiene and monitor deliverability statistics to protect reputation through handling complaints, list cleaning
2. Company Overview
and Background
• Alan’s is a popular
Deli/Bakery in the Metro
Atlanta Area
• There are 10 locations all
near large, Downtown office
buildings
• People come to Alan’s for a
fresh and tasty breakfast or
lunch
• Alan’s is also famous for
their beautiful and delicious
cakes for all special
occasions
3. Business Objectives
• Find an email program that allows Alan’s to
encourage repeat business and stay in touch with
customers
• This email program must at a minimum:
• Include segmentation capabilities
• Have easy-to-use interface with templates
• Include a robust analytics package
• Be affordable
• Be user friendly
4. Target Audience
• Locals interested in
eating fresh and local
food
• Professionals working in
the Metro Atlanta area
• Residents of the Metro
Atlanta Area and
surrounding suburbs
• Locals in need of cakes
or other bakery items for
special occasions
• Local businesses or
other people in need of
catering services
5. Business Strategies
• They would like to use this email service to send out
• Menu Specials of the day and a place to order online
• Reminders about catering options for 10+ people
• Special emails targeting brides with offers for wine/cake tasting parties
• Invitations to “best customer events”
• Offers to cater office Christmas parties, summer picnics etc.
• Biweekly emails to the lunch crowd
• Alan’s would also like to use it to
• Segment brides based on their wedding month and email them
accordingly
• Send special email to people who purchased things for special occasion
and remind them of the anniversary of these occasions
7. Segmentation
Mail Chimp
Constant Contact
• Upload email list from Excel, Gmail, Outlook, etc
• Allows us to use tags to categorize contacts and
make sure the right group receives the right
message
• Constant Contact allows us to store as much
contact information as needed (alternate email
addresses, company info, birthdays, etc.)
• The list building tools allow us to capture
contacts using social media, mobile, and through
interactions in the “Market Place”
• Easy to split test and segment lists
• Built in segmentation to create custom rules
• Subscribers can join groups when they sign up for newsletters so
they only receive information they care about
• Lots of options for segmenting
• Examples:
• Send a targeted event to subscribers in a particular
radius
• Send those who have purchased things before
announcements about new products
• Auto updating segmenting based on specific criteria
8. Price
Mail Chimp
• $875/month for 200k
addresses
• Free initial sign up
• No contract
• Two options:
• Monthly
• Pay as you go
Constant Contact
• $895/month for 200k
addresses
• Free 60 day trial
• No contract
• 100% 30-day money back
guarantee
9. Reporting
Mail Chimp
• Able to track how many people opened your
email campaigns
• Access to what people click on
• Given valuable information that will help improve
your future campaigns
• Revenue Reports track sales and revenue in
response to email campaigns
• Interactive graphs show your progress and
decline in email campaigns
• Subscriber Activity Reports show you a real time
report of all users and their activity
• Able to monitor trend in your campaign such as
which email addresses bounced
• Also able to compare success to other
companies in your industry
• A/B Testing capabilities
Constant Contact
• The Engagement Report
measures how your subscribers
are engaging with your email
campaigns
• The Revenue Report shows how
much revenue your business is
making based on your email
campaigns
• The Contact Growth Report uses
the list-building tools to show how
your contact list is growing and
who these new subscribers are
• The Mobile Open Rate tracks
how many people are opening
your message on a mobile device
and compares it to other ways of
viewing the message
11. Easy to use interface
Mail Chimp
• “Mailchimp is a breeze to
use and has got a much
better and modern design
interface.” -Prafull Sharma
• Simple and fun interface
• Mobile preview
• Predesigned templates that
are easy to use and edit
• High deliverability rate
Constant Contact
• Select a theme and easy
to edit
• Very customizable
templates
• High deliverability rate
• Mildly difficult interface
14. Customer Support
Mail Chimp
• Self Service Support
through “Knowledge Base”
• Chat and Email
capabilities 24/5
Constant Contact
• 24/7 call, email or chat
capabilities
• Seminars and Training
sessions online
• Up to date Blog
15. Other Features
Mail Chimp
• Templates are user friendly
and there are so many
different designs and
options
• Multiple mobile apps that
allow you to work and check
analytics from anywhere
• Overall easy to use and
navigate
• Unlimited image hosting
Constant Contact
• Easy to use and
customizable templates
• Templates are organized
my categories and other
specifications
• Constant Contact has an
App that lets you send
emails and track analytics
from you mobile device
• Great Customer Support
17. Comparison
• Capterra conducted a poll of 60
small businesses and asked
whether they use MailChimp or
Constant Contact. The results
are to the right
• Author Media wrote an article
entitled “7 Reasons Why
MailChimp is better than
Constant Contact”
• FitSmallBusiness.com also has
an article with a section entitled
“Why We Recommend
Mailchimp as the Best Email
Marketing Software”
18. Comparison Summary
Mail Chimp
• Customizable Segmentation
capabilities
• $375/per month
• Strong analytic reporting
• Most people prefer Mail
Chimp
• Unlimited image hosting
• Easy to use templates
Constant Contact
• Unlimited storage space
for contact info
• $395/per month
• Great Customer Service
• Extensive list of templates
• Upload email list from
Excel, Gmail, Outlook, etc
19. Comparison Summary
• Both:
• Mobile access through App
• Free templates with drag and drop feature
• Different levels of membership
• Fairly user friendly
• Report and Tracking capabilities
• High deliverability rate
20. Final Recommendation
• MailChimp and Constant Contact are both easy to use email services that could help
achieve our goal for Alan’s email campaign. Both services allow us to segment our
customers, pay an affordable price, view important analytics, and easily build our
campaign personally. Although both Mail Chimp and Constant Contact have features that
are appealing to a Small Business, I believe that MailChimp is the best overall choice for
Alan’s. MailChimp is more affordable than Constant Contact and allows you to use a
completely free trial option. Most users and other companies rate MailChimp as the best
email service therefore giving me confidence in its functionality and usefulness.
MailChimp allows us to easily input email addresses from our already existing lists.This
service also provides us with many different easy to use templates that are professional
looking and effective. Unlike Constant Contact, MailChimp allows unlimited image
storage and A/B testing capabilities. These A/B tests will allow Alan’s to see what they are
doing right and wrong and allow them to improve on their methods. Another feature that
will help Alan’s is the ability to compare their success to other companies in the same
industry. Since Alan’s is a new user of email campaigns this will help them to see how
they are doing compared to their competitors. Although Constant Contact has 24/7
Customer Support, MailChimp has help tabs and instructions as well as an easy to use
interface, therefore users do not need constant support. The segmentation features that
MailChimp provides will allow them to send emails directly to the lunch crowd, brides,
local businesses, etc. and get the right message to the right people. I can say, with great
confidence, that MailChimp is the best choice for Alan’s and will help to build their
customer base and improve effectiveness in the future.