MailChimp and Constant Contact were considered as email marketing providers for Alan's Bakery. MailChimp would be cheaper for Alan's database size of 200,000 subscribers. MailChimp also offers better social analytics and segmentation capabilities. It allows segmentation by engagement, geography, and purchases, which would be useful for Alan's campaigns targeting brides and customers. After researching both platforms, MailChimp is recommended due to its easy interface, robust reporting, audience targeting, and lower cost - making it the best overall option for Alan's goals.