The document outlines MarketingSherpa's six steps to accelerating email marketing performance: 1. Identify the impact and purpose of email marketing by determining where it can have the most influence on business goals and demonstrating its value. 2. Integrate email marketing with other tactics like social media by leveraging platforms for content sharing and list growth across devices. 3. Focus on relevant content creation by using contagious content, segmentation, and real-time communications. 4. Grow a quality subscriber list by examining current subscribers, designing preference pages, and adding new subscribers through offline and online tactics. 5. Maintain list hygiene and monitor deliverability statistics to protect reputation through handling complaints, list cleaning