Comparison & Recommendation (MailChimp vs. Constant Contact)

1. By: Kenneth Cochran
08/29/16
ANALYTICS APPLICATION
ASSIGNMENT

3. Agenda
 Review Business Case
 Define purpose of Emails
 Identify Requirements for Platform
 Details for Features
 Comparison Overview
 -Recommendation

4.  10 locations in Metro Atlanta (near large office
bldgs. In DT and in affluent northern suburbs)
 upscale informal dining experience (breakfast and
lunch)
 catering for offices
 friendly staff
 wedding cakes
 birthday deserts, holiday occasions,
 special occasions
Business Situation

5. PURPOSE OF EMAILS
 encourage repeat business by staying in touch
with customers
 Emails would be used specially for the following:
-menu specials for the day
-online orders
-catering options
-targeting brides with offers for wine cake and
tasting parties
-VIP invitations

6. REQUIREMENTS & PRIORITY
 segmentation capabilities (2)
 Easy to use interface (4)
 professional
 Analytics for insights into marketing efforts (3)
 Send out emails twice weekly to lunch crowd (200K)(1)
 Segment brides based on wedding month and send about 12
emails per campaign
 targeted email for annual events. For example, emailing
people who purchased special cakes or desserts for
anniversary events (5)

7. EVALUATION CRITERIA
in order of importance…
Pricing and Volume
Features and Capabilities
Analytics
Ease of Use
Customer Support
Appearance

8. PRICING AND VOLUME
MAILCHIMP

9. CONSTANT CONTACT

10. RELEVANT FEATURES & CAPABILITY
MAILCHIMP
 Segmentation: Using a large range of options customers can segment a list of targets
based on certain criteria. Users also have the option to save their segment and auto
update based on specific criteria
 Email Client Testing: This feature allows you to test how emails will appear in recipients
inbox. Paid feature-inbox inspector
 Geolocation: This feature enables users to send targeted messages based on the location
of the recipient.
 Automatic Testing: This feature allows companies to automatically follow up with
customers after a purchase and recommend other products. Users can also send their top
customers coupons based on shopping behavior.
 Mobile Features: Track of campaign performance via mobile devices

11. RELEVANT FEATURES AND CAPABILITY
CONSTANT CONTACT
List Segmentation: Allows users to segment lists of subscribers based on
certain attributes
Auto Responders: Automatically respond to subscribers based on particular
action
Geolocation: Send targeted email campaigns based on where subscribers are
or live
Email Templates: Beginners can easily create and edit their templates as
there is no experience required – it is just that easy.
Mobile Features: Track of campaign performance via mobile devices

12. ANALYTICS
MAILCHIMP
This feature allows users to track performance with regard to how many people opened the
email campaign.
Users can use interactive graphs to see response rates, monitor trends, bounces, revenue and
gain other insights on subscribers. MailChimp also has the ability to integrate with Google
Analytics.

13. ANALYTICS
CONSTANT CONTACT
Constant Contact Analytics allows users to gain access to real-time reporting, track who opens,
deletes, clicks, shares your email Integrate with Google Analytics Benchmarking reports allow
you to compare results from prior campaigns

14. CUSTOMER SUPPORT AND EASE OF USE
MAILCHIMP
 Mainly self-service support available through their online Knowledge Base
 Monthly and pay as you go customers can also use chat and email support 24/5– weekends are
limited to email service only.

15. CUSTOMER SUPPORT AND EASE OF USE
CONSTANT CONTACT
Phone, chat, and email support offered Monday through Friday for business hours across all time zones
in the US and Canada, plus weekend email support. Constant Contact also offers limited phone support
for UK users.

16. OVERALL APPEARANCE
MAILCHIMP

17. CONSTANT CONTACT

19. REVIEW-MAILCHIMP
Pricing and Volume
 Cheaper/free option for low subscriber and low email
sending volume
 Options to pay as you go for ease in scaling up and scaling
down, planning for seasonality and fluctuations
 MailChimp better for High Volume sending for the price you
pay
 Payment for automated feature is cheaper than Constant
Contact
Features and Capabilities
 Easy-to-use
 customizable
 More apparent mobile friendly features
 Integrates deeply with Twitter
Analytics
 -Strong with analytics reporting
 -Analyze emails that bounce and automatically removes
Ease of Use
 Intuitive system with templates
 More flexible, more customizable
templates
Customer Support
 Good self-help database
 Email support
 NO phone support
Appearance
 Professional look
 deliverability 96-99%

20. REVIEW-CONSTANT CONTACT
Pricing and Volume
 $15/month for up to 500 subscribers and unlimited emails.
60-day trial
 automated email capabilities in every feature (MailChimp
must pay $10/month extra)
 More costly for customer (charges twice as much as
compared to MailChimp)
Features and Capabilities
 Less apparent Mobile tracking features
 integrates deeply with Facebook
 customizable templates and features
Analytics
 Basic Analytical capabilities (not easily integrated with
Google Analytics)
Ease of Use
 Easy-to-use template builder but sometime restriciting
Customer Support
 24/7 phone and online support;
chat service
Appearance
 Professional Look

21. RECOMMENDATION
MailChimp would be the best tool for Alan’s Deli for the following reasons. 1) It is
more cost effective. 2) more intuitive and therefore easier to adopt and use 3) Strong
analytical capabilities and is more easily integrated with Google Analytics 4) has
greater segmentation options.