The document provides guidance on creating an effective email marketing campaign. It recommends building an email list of target industries and decision makers. It also suggests researching common business problems the target industries face and presenting solutions to those problems in the email. The email should introduce the reader, describe the problems, offer a solution, and provide a clear call to action such as visiting a website or contacting the sender for more information. Following up, qualifying leads, and tracking the campaign's effectiveness are also important.

2. 
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Build an Email List of Target Industry & Target
Personal in the Organization (Specific set of
Designations / Decision Makers/High impact
Influencers)
Research about the Business Critical Problems
that can be solved by your Solution Or Services.
Make sure they are critical
Make atleast a list of 5-7 such Critical Business
Problems. Anything less than that may not be of
primary target for resolution by them
This approach will potray you as an organization
which is built upon the Sense of giving
Resolutions to Organizations rather than just
being a Seller or Vendor

3. The Mailer
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Introduction
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Start the email marking them with their name or
last name
−
Introduce them that you have done a research that
most of the organizations in their industry face
some common business critical problems like….
and list the identified problems
−
Ask them if their Organization faces all or many of
the mentioned problems
−
Your Answer & Call of Action

4. The Mailer

Now comes the important part where you give
your response to the interest of the lead about
how would you resolve their problems and set
a call of action path for them. You can take 3
kinds of approach for it
−
Here’s the Solution to your problems
−
Enter the Door to know more
−
Not that easy mate… Ask our Experts

5. The Mailer

Here’s the Solution to your problems
−
You straight away position your solution or
service, the approach, the process that you have
created to kill these problems
−
Make sure you point to each listed problem and
your solution to it
−
Make sure it makes sense to them, so it has to be
precise and realistic

6. The Mailer
−
Your next step is to make them get in touch with
you as an Inquiry
−
I suggest to give as much one-to-one contact
information as possible. Let them decide their best
& easiest option
−
This approach makes sure that you get only those
leads who are fully justified with your information
and are interested to work with you

7. The Mailer

Enter the Door to know more
−
Make them go to your website’s landing page to
know about the solution
−
Make sure that it has the precise knowledge they
would want and inline with what you have
generated the interest
−
Any small kind of diversion from your topic and
they would be off your page increasing the bounce
back ratio of your campaign
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Do work hard on your landing page by keeping it
very clean and to the point

8. The Mailer
−
I suppose you could have understood that at this
point the call of action is to push them to your
website, which would give them much much more
information than an email
−
You can have many materials for them on the
landing page like Brochures, Comparisons, flow
Chart, Process Diagram, Videos, Client
Testimonials, Case Studies, White Papers, etc.
which would really make them a strong prospect
−
And the landing page, and all other related pages
must have all the points of contacts where they
can reach to enquire

9. The Mailer
−
This approach builds a strong relation between
your offering and the prospect. They can relate,
refer, foresee
−
And the lead becomes more precise and more
confident on what you offer
−
So you might get less leads but the probability of
conversion may increase drastically

10. The Mailer
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Not that easy mate… Ask our Experts
−
Keep things open…very open
−
Tell them, that we have the answer and for the
same we have hired experts to co-ordinate with
you and provide you the right solution
−
This might keep them excited to know more
−
Make them get in touch with you with all the
possible options

11. The Mailer
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Now this is a two-faced approach. Many might
feel that you would be making a fool out of
them and consuming their time without giving
proper solution, while you would start getting
inquiries by many asking to tell them more
about the solution you offer to their problems
The problem is that here you have to qualify
the incoming leads, as you have kept the
mailer so open that many leads would come
and may not fit in. So a good qualification
approach would be required

12. Few important points to remember
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Do avoid SPAM words and content style to
make sure your emails are delivered in Inbox
Your Subject line is the first point of Client
Interest. If it is not interesting, your email may
not even be opened and read
Never write Subject Lines with more than 6-10
words
Use easy language and avoid jargons

13. Few important points to remember
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Use Organizations Individual email for sending
and receiving emails for this campaign
especially. Also mention ‘Regards, Your name’
in the mailer
Track the campaign, open emails, link clicks,
leads from the campaign, closings from the
campaign

14. As I read the article again, I realize I could have
done better with my campaigns

15. Regards
Prasanjit Das
prasanjit.biz@hotmail.com
Twitter: @PrasanjitBiz
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