InMail sample to executive
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This LinkedIn InMail message was successful because it followed best practices: it was personalized by mentioning the recipient's name and birthday, specifically addressed the recipient's needs in sales lead generation by relating a similar problem solved before, and provided a clear call to action if interested in further discussing the Sales Navigator tool.
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InMail best practices
Focus on quality over quantity by sending personalized, brief messages with clear calls to action. Write compelling subject lines that give recipients a reason to open the message. Make the message about the recipient's needs and interests rather than just describing your product or service. Combine InMail with other contact methods like email or phone to increase response rates. Carefully select recipients who are active LinkedIn users and build a strong sales profile.
InMail best practices
1) The document provides best practices for using LinkedIn InMail to increase response rates and engagement. It recommends being brief, polite, personalized, and focusing on the recipient's needs rather than one's own product or service.
2) Personalized messages that mention a common contact, group, or interest and ask for the recipient's opinion are more effective than generic sales pitches.
3) The call to action should be clear for both the recipient and anyone else who may see the forwarded message.
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Recommended
InMail best practices
Focus on quality over quantity by sending personalized, brief messages with clear calls to action. Write compelling subject lines that give recipients a reason to open the message. Make the message about the recipient's needs and interests rather than just describing your product or service. Combine InMail with other contact methods like email or phone to increase response rates. Carefully select recipients who are active LinkedIn users and build a strong sales profile.
InMail best practices
1) The document provides best practices for using LinkedIn InMail to increase response rates and engagement. It recommends being brief, polite, personalized, and focusing on the recipient's needs rather than one's own product or service.
2) Personalized messages that mention a common contact, group, or interest and ask for the recipient's opinion are more effective than generic sales pitches.
3) The call to action should be clear for both the recipient and anyone else who may see the forwarded message.
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Innovators in Email Marketing follow some best practices but break others. In this presentation Slideshare from our webcast, Chad White shows examples of how to improve all aspects of email marketing from Welcome Emails through Defensive Design and Enewsletters to Mobile-friendly. Chad White is author of Email Marketing Rules and Chad White - Principal of Marketing Research ExactTarget.
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XO Communications struggled to find accurate prospect data from outdated contact databases. With LinkedIn Sales Navigator, the sales team can access up-to-date prospect information and insights into their professional lives, helping build a clearer picture of prospects' wants and needs. Prospects are more receptive to meeting requests through InMail than email, resulting in more opportunities for XO Communications.
Marketo-Sales Navigator Case Study
Marketo, a company focused on demand generation products and services, wanted to integrate an outbound sales program with its existing inbound efforts to meet aggressive growth goals. It turned to LinkedIn's Sales Navigator to gain customer insights, shorten sales cycles, and drive explosive outbound sales growth. Using Sales Navigator, Marketo was able to quadruple its outbound sales revenue and increase win rates by precisely targeting prospects, leveraging accurate profile data to reach decision-makers, and integrating seamlessly with its Salesforce CRM system.
Cheat sheet InMails
Send 2-4 high-quality InMails per week on LinkedIn, focusing on starting a conversation rather than making a sales pitch. Craft compelling subject lines that make your purpose clear and mention a common connection to the recipient. Personalize the message by commenting on the recipient's posts or profiles to build rapport before inserting a clear call to action. Carefully target recipients who are active LinkedIn users.
InMail Cheat Sheet
Send 2-4 high-quality InMails per week focusing on personalization and starting a conversation rather than making a sales pitch. Craft compelling subject lines that give recipients a reason to open the message. Mention common connections or interests based on their profile to personalize it. Include a clear call to action but focus the content on discussing how your product or service benefits the recipient rather than describing the product itself. Carefully target recipients who are active LinkedIn users.
LinkedIn Sales Solutions With Salesforce Integration
The document summarizes the key features and benefits of LinkedIn Sales Executive, a premium social selling solution. It helps sales professionals find and qualify new opportunities by leveraging LinkedIn's network of over 160 million professionals. Some key capabilities include using TeamLink to extend your network through your sales team's connections, prioritizing leads with Lead Builder, directly contacting decision-makers with InMail messages, and seamlessly accessing profile insights in Salesforce through integration. The solution aims to help salespeople more efficiently navigate their network and engage prospects to accelerate sales cycles.
LinkedIn Sales Solutions with Microsoft Dynamics
LinkedIn Sales Executive is a premium social selling solution that helps sales professionals more effectively navigate their network on LinkedIn to find and qualify new leads and opportunities. It provides tools to prioritize leads, leverage connections to decision-makers, and engage prospects directly through personalized outreach. Integration with Dynamics CRM allows seamless access to profile insights from LinkedIn to transform contacts into opportunity-rich relationships.
LinkedIn Sales Solutions & Microsoft Dynamics
LinkedIn Sales Executive is a premium social selling solution that helps sales professionals more effectively navigate their network on LinkedIn to find and qualify new leads and opportunities. It provides tools to prioritize leads based on criteria and social connections, leverage connections within a sales organization to get introductions to decision-makers, and directly contact prospects through personalized messages referencing shared connections. The solution aims to help salespeople build their pipeline and shorten their sales cycle by gaining insights from LinkedIn's large professional network and integrating with CRM systems like Microsoft Dynamics.
Linked in marketo case study
Marketo, a leader in demand generation products and services, transitioned from 100% inbound to combined outbound/inbound sales with aggressive goals. They used LinkedIn Sales Navigator to build connections, gain prospect insights, shorten sales cycles, and exceed their goals. Sales Navigator's accurate data and seamless Salesforce integration helped Marketo quadruple outbound revenue and increase win rates.
LinkedIn sales navigator
Sales Navigator helps sales professionals connect with decision makers and build their network on LinkedIn. It provides tools to prioritize leads, contact leads directly through InMail messages, and leverage connections within their company to reach new prospects. Sales Navigator integrates with CRMs to provide profile insights that help users research and connect with prospects where they are active online. It boosts sales effectiveness through access to LinkedIn's network of 150 million members and trusted profile data to find new opportunities and drive deals.
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LinkedIn Sales Solutions With Salesforce Integration
LinkedIn Sales Solutions With Salesforce Integration
InMail sample to executive
- 1. Sales Solutions Effective InMail Example This LinkedIn InMail produced results. NOTE: Company and personal names have been changed to protect sender and recipient privacy. Who was the recipient? A Vice President of Business Development for a construction company. Who sent it? A LinkedIn Account Executive. Why was it successful? This InMail message followed many of the best practices for crafting a message that gets a response: 1) Personalized: He called the recipient by name and started the message with a note about the recipient’s birthday. 2) Specifically addressed recipient’s needs: He related the recipient’s situation to one that he’s solved before, and gave specific statistics about the end result. 3) Clear call to action: If the recipient was interested, he had some very clear steps to follow to engage. Hi Donald, First off, happy belated birthday--it just so happened my timing worked out this way! I'd like to take some time to discuss your sales process at Davidson. I work with sales and marketing leaders like you every day and hear feedback about how their teams have difficulty contacting decision-makers and building a healthy pipeline. Recently, LinkedIn has been helping teams overcome their challenges with our Sales Navigator subscriptions and I'd like to elaborate on how this could be useful to your organization. One organization in particular saw an increase in lead-to-opportunity generation by nearly 25% while another attributed an additional $1 million in revenue to using the product. Can we set aside some time to discuss? I'm available tomorrow morning before 10 or after 1:30. Thanks, Edward ©2014 LinkedIn Corporation. All Rights Reserved.