This document provides tips for delivering sales presentations that are effective at making sales. It recommends doing homework on potential customers beforehand so you understand their needs. Presentations should focus on solving the customer's problems rather than being a generic sales pitch. They should use technology like smartphones to provide demonstrations and answer questions, but too many special effects can distract from the core message. The overall attitude and enthusiasm of the presenter is also important to engage customers.

1. Chapter 3: Delivering Presentations that
SELL

2. Delivering Presentations that SELL
Sales presentation greatly relies on two key
elements i.e., content and delivery. To
make a better chance of making a sale, get
both two elements correctly.
For a great sales presentation, practice the
following tips:
• Before selling, do your homework
• Get rid of the corporate sales pitch
• More quality – less magic!
• Use connectivity to impress
• Incorporate demonstrations
• Fetch to the point
• Attitude is important

3. Before selling, do your
homework
• It is crucial to know your potential customer
before confronting them and proposing your
product. Your prospects are always waiting
for a product that meets their needs and
concerns.

4. Get rid of the
corporate sales
pitch
Target consumers are the strategy at the
centre of any effective sales. Despite
getting on the sales call to discuss your
product, attend to your prospect’s
concerns.
Commence by describing the solution you
propose. As the conversation cultivates
let them to get to know you.
You and your presentation tend to project
a positive manifestation of the service
and experts' team behind your company-
wide.

5. More quality –
less magic!
Employ technology to communicate
apparently and simply, even if you have
the reserves to make detailed
presentations with remarkable effects.
Relying on too many “special effects”
will reduce the real integrity of your
message.

6. Use
connectivity to
impress
Relying on a smartphone with an
internet connection is not sufficient.
Review documents in the cloud to
reveal instant explanations to your
prospect’s questions.
Meanwhile email them the
presentation while you are giving it;
present a reflexive, vibrant report
that will leave them speechless.

7. Incorporate
demonstrations
Substantial physical demonstrations will
assist your prospect realize what you are
selling. If in case possible, use your
smartphone or tablet.
In order to help the prospect, make
decision, showcase fortune stories or
logical ways of communicating. Provide
valid examples of how your product has
encouraged comparable customers.

8. Fetch to the
point
• Be realistic and concise about the primary advantages of
your product. To ensure you do not drift, rehearse your
presentation. If it helps, prepare a sketch of the
messages you expect your customer to carry off.

9. Attitude is
important
If you are selling your offering with
enthusiasm and a cheerful gesture,
you are already discerning yourself
from countless other sellers.
A powerful presentation is about
engaging with your potential
customer in a cheerful, realistic
way.