1. The document discusses how LinkedIn can be leveraged to generate quality sales leads through a service called LinkedDNA. 2. LinkedDNA provides done-for-you prospecting on LinkedIn through daily activities like connection requests, timeline posts, and follow ups to deliver a monthly stream of high-quality leads. 3. This service aims to save sales teams 10-20 hours per week spent on prospecting and provide a consistent flow of leads, helping to address challenges around pipeline, prospect outreach, and long sales cycles.

1. 1
The Secret Sauce
for Better Leads and More Sales
by leveraging LinkedIn
with Peter Strohkorb
@pstrohkorb
Welcome!
Our event will start shortly
Your Host
Peter Strohkorb

2. Who Am I?
• International B2B Sales & Marketing
Advisor and Coach
• Specializing in customer-outcomes-
based selling in the Tech, IT and
Services sector
• 20 years in senior B2B Sales and Marketing in
Tech, IT and Services, e.g. at Sony, 3M,
Canon, CSC (now DXC), Dell Technologies
• Creator and Author of Smarketing™
and the OneTEAM Method® for better
Sales+Marketing Alignment
• International Author, Blogger, Speaker, MC,
Facilitator, Executive MBA Guest Lecturer
• 150+ sales articles on my LinkedIn profile

3. B2B Sales Leaders Face
3 Major Challenges…

4. 1. Not enough quality leads to provide adequate
sales pipeline and coverage, as sales reps’ time
spent on prospecting becomes increasingly unproductive
“67% of salespeople do not achieve
their personal sales targets.”
— TAS Group

5. 2. Prospects are harder to reach, as tolerance for
mass emails and generic cold calls diminishes
“The greatest inhibitor to sales effectiveness is the
seller’s inability to communicate a VALUE message.”
— SiriusDecisions

6. 3. Sales cycles are getting longer, as customers increasingly
involve multiple internal decision makers
“An average of 6.8 people are involved with corporate buying decisions
and up to 17 in complex enterprise-level decisions.
This means sales representatives are rarely dealing with a single buyer, as
even senior staff — including CEOs — have limits on their decision-making
and buying authority.”
— CEB

7. 1. Not enough quality leads to provide adequate
sales pipeline and coverage, as sales reps’ time spent on
prospecting becomes increasingly unproductive
2. Prospects are harder to reach, as tolerance for
mass emails and generic cold calls diminishes
3. Sales cycles are getting longer, as customers increasingly
involve multiple internal decision makers
So, the 3 Major Challenges…

8. WIIFM
1. What problems do you solve for me?
2. How will you do it?
3. Who are you?
4. What are my risks?
5. How do you mitigate them for me?
How do You want to be sold to?
@pstrohkorb

11. 575+ million
users globally
More than 260
million monthly
active users
40% access it
on a daily basis
LinkedIn is 277%
more effective at
generating leads
than Facebook and
Twitter
Your Gold Mine of Desired Customers

12. The Exact
World’s-Best-Practice Steps
for Quality LinkedIn Leads

13. The Exact
World’s-Best-Practice Steps
for Quality LinkedIn Leads
1. Conduct a Marketing SWOT and Review Your Value Propositions
2. Define Your Ideal Customer Persona(s)
3. Identify Your Target Accounts & Desired Customer Personas
4. Optimize Your LinkedIn Personal & Company Profiles
5. Draft and Approve Your Messaging Templates:
A. Your connection invitations
B. Your post-connection follow-ups
C. Your personal & group timeline posts
D. Your own Group timeline posts
6. Draft Your Digital Content Usage Plan
7. Draft & maintain LinkedIn Group strategy plan
8. Draft & maintain Post-Connection Follow up plan
9. Identify your ideal prospects with LinkedIn Navigator
10. Deliver your daily connection requests
11. Deliver your daily post-connection follow up messages
12. Post on your personal LinkedIn timelines 2 to 3 times daily
13. Post monthly to your LinkedIn Groups
14. Follow up and engage all your timeline likes & responses
15. Respond to your LinkedIn prospect responses
16. Grow your LinkedIn Group membership bi-month
17. Manually extract your new connection data for your CRM.
18. Refresh your Digital Content Usage guide each month
19. Refresh your Messaging Templates every month
20. Prepare updated cumulative report and review progress weekly

14. DIY Prospecting
+ Full Control
- Takes 10-20 hours per week
- Robs valuable selling time
- Inconsistent lead quantity & quality
Pros & Cons: To Prospect, or not to Prospect?
3rd Party Prospecting Service
? Full Control (depending on provider)
+ Saves 10-20 hours each week
+ Adds valuable selling time
+ Consistent stream of quality leads

15. Your Secret Sauce for
Better Leads & More Revenue
Introducing LinkedDNA, Your Unfair Advantage

16. Done-For-You-By-Humans
Revenue Growth Service
• A monthly stream of high-quality
sales leads and appointments with
your most desired Customers
• Increased acceptance by Prospects
trough sophisticated engagement
and a human touch
• Engage across multiple decision-
makers within target account
• NO AUTOMATION !
Introducing LinkedDNA, Your Unfair Advantage

18. 4
Time SaverTime Saver
3
Time Saver
2
Time Saver
1
CONNECTIO
NS60 Daily
Connection
Invitations
TIMELINE
POSTSPersonal
Timeline
Posts Twice
Daily
MESSAGING
3 Stage Post-
Connection
Follow Ups
LINKEDIN
GROUPS
Monthly
LinkedIn
Group
Postings
What the LinkedDNA Team does for You each Day

19. Per Rep, Per Month, Every Month!

20. You are always kept up to date with a weekly progress dashboard
and individual sales lead alerts to your reps’ desktop or smartphone.
LinkedDNA Delivers More Time, More Leads, More $$$
© 2020 Global Technology Sales Solutions Ltd. All rights reserved

21. 1. Not enough quality leads to provide adequate
sales pipeline and coverage, as sales reps’ time spent on
prospecting becomes increasingly unproductive
2. Prospects are harder to reach, as tolerance for
mass emails and generic cold calls diminishes
3. Sales cycles are getting longer, as customers increasingly
involve multiple internal decision makers
So, Goodbye to 3 Major Sales Challenges…

22. LinkedDNA, the Secret Sauce for Better Leads and More Sales.
For more information contact me at
PStrohkorb@PeterStrohkorb.com