National Main Streets Annual Conference - Website MustsPamela Herrmann
Presented by Pamela Herrmann, Founder of www.TheParagonEffect.com at the National Main Streets Annual Conference. Atlanta 4/1/15
Your website is the hub of your marketing wheel. Create a site that effectively communicates your mission and vision.
Pinterest Presentation for Small BusinessesChena Tucker
The document discusses the benefits of using Pinterest for small businesses, noting that Pinterest can drive serious traffic and be a powerful online marketing tool. It provides details on how Pinterest works, who uses it, and how businesses can create customized pinboards and engage with followers to build their brand and drive traffic to their website. The document also recommends developing a social media strategy that incorporates different platforms like Facebook, LinkedIn, and Twitter to engage customers and promote business.
How to Blog and Use Social Media to Boost Your BusinessNEPA BlogCon
The document discusses how businesses can use blogs and social media to boost their business. It recommends focusing content on customer value by understanding the audience, making content easy to consume, attracting email subscribers with useful content instead of spam, using examples to demonstrate concepts, strategizing content, and prioritizing the customer perspective over the business. An effective blog post should follow these seven principles of customer-centric content.
December 2016 Inbound Lunch Bunch: Personalizing Email & Web ExperiencesHighRoad Solution
This month we'll explore the topic of Personalizing Email & Web Experiences. Join us for this webinar as we get an overview of how important personalizing email & web experiences is for your organization.
Now that you have some great content ideas from session 3, you're ready to invite people to the party! In this two-part session:
Part One: Learn how to build your social media following
Part Two: Save time and avoid headaches by scheduling your strategy and content in advance
The Facebook Formula - Successfully Generating Mortgage Clients with FacebookChris Johnstone
The document outlines strategies for using Facebook to generate business for mortgage brokers. It recommends brokers (1) build connections through their personal Facebook account and business page, (2) engage their network with regular posts including questions, resources and testimonials, and (3) leverage Facebook ads to find new clients and drive referrals from existing customers. The goal is to complete customer's full lifetime buying cycle and capitalize on referral opportunities through an active social media presence.
National Main Streets Annual Conference - Website MustsPamela Herrmann
Presented by Pamela Herrmann, Founder of www.TheParagonEffect.com at the National Main Streets Annual Conference. Atlanta 4/1/15
Your website is the hub of your marketing wheel. Create a site that effectively communicates your mission and vision.
Pinterest Presentation for Small BusinessesChena Tucker
The document discusses the benefits of using Pinterest for small businesses, noting that Pinterest can drive serious traffic and be a powerful online marketing tool. It provides details on how Pinterest works, who uses it, and how businesses can create customized pinboards and engage with followers to build their brand and drive traffic to their website. The document also recommends developing a social media strategy that incorporates different platforms like Facebook, LinkedIn, and Twitter to engage customers and promote business.
How to Blog and Use Social Media to Boost Your BusinessNEPA BlogCon
The document discusses how businesses can use blogs and social media to boost their business. It recommends focusing content on customer value by understanding the audience, making content easy to consume, attracting email subscribers with useful content instead of spam, using examples to demonstrate concepts, strategizing content, and prioritizing the customer perspective over the business. An effective blog post should follow these seven principles of customer-centric content.
December 2016 Inbound Lunch Bunch: Personalizing Email & Web ExperiencesHighRoad Solution
This month we'll explore the topic of Personalizing Email & Web Experiences. Join us for this webinar as we get an overview of how important personalizing email & web experiences is for your organization.
Now that you have some great content ideas from session 3, you're ready to invite people to the party! In this two-part session:
Part One: Learn how to build your social media following
Part Two: Save time and avoid headaches by scheduling your strategy and content in advance
The Facebook Formula - Successfully Generating Mortgage Clients with FacebookChris Johnstone
The document outlines strategies for using Facebook to generate business for mortgage brokers. It recommends brokers (1) build connections through their personal Facebook account and business page, (2) engage their network with regular posts including questions, resources and testimonials, and (3) leverage Facebook ads to find new clients and drive referrals from existing customers. The goal is to complete customer's full lifetime buying cycle and capitalize on referral opportunities through an active social media presence.
The document discusses successful online marketing strategies. It emphasizes that the rules of marketing have changed due to social media radically changing how people consume information and how businesses promote themselves. It stresses the importance of creating engaging content and storytelling to build brands. Finally, it maintains that to be successful, one needs to view their social media presence as more than just marketing by also serving as a news outlet, customer service, main communication hub, promoter, concierge, cheerleader, and embodiment of the brand at all times.
At the May 2, 2011 Lunch Bunch with Manatee Community Foundation, we talked about the basics of social media strategy, social media policies, a little about Twitter and Blogging, and of course, Facebook. It's a good general introduction for nonprofits.
Social Media: It's Not Just About Facebook and TwitterJason Peck
Presentation by Jason Peck. Covers planning a successful social media program, social sharing and measuring social traffic via Google Analytics. Given at the Direct Marketing Association of Washington's monthly luncheon on October 18, 2012
This document provides tips and best practices for using Facebook for business purposes. It recommends developing a content marketing strategy before a social media strategy. It also suggests creating an editorial calendar to plan content like blog posts, events and work anniversaries. The document offers advice on creating an attractive Facebook business page, types of content to share, how often to post, using images and video, engaging with followers, and using Facebook ads.
Promoting an event need not be expensive. Learn how to promote your event on Facebook and LinkedIn, and how to handle the campaign up to the event day.
Presented to a Rotary Club meeting, 2016.
Facebook for Small Business Level 2 is for Facebook users who wish to set up and successfully manage a Facebook page for their small business.
Packed full of simple, practical tips and information, this slideshow provides a walkthrough on setting up a Facebook page, managing your page settings, tips on what to post on Facebook, the basics of analytics or Facebook Insights, and paid advertising on Facebook.
There are also links and further resources available at the end of the slideshow. This slideshow was used for a workshop run through the Small Business Centre East Metro in the Swan Valley, Western Australia, by Sasha Wasley of Razzed Communications.
The document discusses social media marketing and networking. It defines social media as being about interaction and engagement. Some key points made are that people are more likely to trust recommendations from peers over advertisements, and that goals and objectives should drive the online strategy. Engagement on social media requires regularly creating and sharing content while focusing on people rather than just tools. Success requires tailoring the approach to different platforms like taking a party planner approach on Facebook and Twitter versus a more professional style on LinkedIn.
Social Media Marketing 101: Retailers and Service-Oriented BusinessesRey Baguio
The document provides guidance on using social media marketing for retailers and service-oriented businesses. It begins with an example of Celia, who owns a small t-shirt printing business. It then discusses why social media works for businesses like hers, including that it is easy to set up, allows for real-time engagement, powerful community marketing, quick market research, and affordable targeted advertising. It also covers choosing the right social media platforms, the importance of content marketing, measuring success, and provides a sample social media marketing roadmap.
Make event management easier with email marketingSherin Thomas
In fact, event managers need email marketing for event promotion that is both well-timed and trustworthy. It provides features that will assist the organization and interaction on every step of the way.
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...Localogy
This document discusses paid and organic social media strategies on Facebook. It begins by emphasizing the importance of understanding your business goals and value proposition before developing a social media strategy. It then covers organic reach and how to improve engagement through quality content, interactions, tagging other brands, and posting at optimal times. The document also discusses how paid ads can boost posts, promote your page and website, and target local audiences. It stresses the importance of consistency and having a plan to measure success.
Social Media Summer School - Session 2 (social media strategy & voice)Rare Communications
Learn how to create a social media strategy and choose your voice on social media. Learn about what is a social media strategy, which social networks you should be on (Facebook, Twitter, Instagram, LinkedIn, Google plus,
This document provides tips for using Facebook marketing effectively. It recommends introducing your business, finding your target audience, engaging them with relevant content like pictures and videos, and using insights like reach, engagement, and impressions to measure success. The key is dedicating 80% of content to engaging rather than promoting, and posting 1-2 times daily when audiences are most active like weekday afternoons.
The document discusses how social media and the internet have changed how people access information and how businesses promote themselves. It emphasizes the importance of listening to customers and building engagement through social media, as well as providing creative and valuable content. It also stresses the need for reputation management and optimizing search engine results and websites for mobile users.
Hub and spoke marketing is an alternative to traditional interruptive marketing. It involves creating engaging content for target audiences and distributing it through social media channels, where users will voluntarily share it with their own networks. This expands the business's reach in an organic way. The content brings visitors back to the business's website through links and builds an engaged audience that can be nurtured into customers over time. A case study of author Robin Sharma is provided, who uses this approach on Facebook to gain popularity and increase book sales.
Digital Marketing for Childcare Providersevision12804
Digital marketing strategies can help child care providers grow their business. Websites are important for promotion, proof of experience, visibility and usability for parents. Social media like Facebook, Pinterest, and YouTube can also help with promotion while engaging parents. When using these tools, privacy of children must be maintained. Free website builders and social media are recommended to set up an online presence effectively on a budget.
The document discusses integrating social media and email marketing to increase reach, capture leads, collect data, and drive actions. Some opportunities mentioned include adding sharing links to emails, incorporating social content into email campaigns, appending social data to email lists, and giving influencers special offers to promote on social media. The document recommends thinking about how upcoming holiday campaigns can leverage both email and social media.
This document discusses how social media like blogs, Twitter, Facebook and LinkedIn can help grow businesses. It provides examples of how different businesses have used these platforms successfully, including a local retail store that doubled its clientele using Twitter, an event that sold out 5 times more using LinkedIn, and a local blogger who increased monthly visitors nearly 10 fold using their blog. It encourages businesses to get started on social media by asking and listening to their audience, having the right tools, being prepared to invest time, and measuring success.
This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
The document discusses successful online marketing strategies. It emphasizes that the rules of marketing have changed due to social media radically changing how people consume information and how businesses promote themselves. It stresses the importance of creating engaging content and storytelling to build brands. Finally, it maintains that to be successful, one needs to view their social media presence as more than just marketing by also serving as a news outlet, customer service, main communication hub, promoter, concierge, cheerleader, and embodiment of the brand at all times.
At the May 2, 2011 Lunch Bunch with Manatee Community Foundation, we talked about the basics of social media strategy, social media policies, a little about Twitter and Blogging, and of course, Facebook. It's a good general introduction for nonprofits.
Social Media: It's Not Just About Facebook and TwitterJason Peck
Presentation by Jason Peck. Covers planning a successful social media program, social sharing and measuring social traffic via Google Analytics. Given at the Direct Marketing Association of Washington's monthly luncheon on October 18, 2012
This document provides tips and best practices for using Facebook for business purposes. It recommends developing a content marketing strategy before a social media strategy. It also suggests creating an editorial calendar to plan content like blog posts, events and work anniversaries. The document offers advice on creating an attractive Facebook business page, types of content to share, how often to post, using images and video, engaging with followers, and using Facebook ads.
Promoting an event need not be expensive. Learn how to promote your event on Facebook and LinkedIn, and how to handle the campaign up to the event day.
Presented to a Rotary Club meeting, 2016.
Facebook for Small Business Level 2 is for Facebook users who wish to set up and successfully manage a Facebook page for their small business.
Packed full of simple, practical tips and information, this slideshow provides a walkthrough on setting up a Facebook page, managing your page settings, tips on what to post on Facebook, the basics of analytics or Facebook Insights, and paid advertising on Facebook.
There are also links and further resources available at the end of the slideshow. This slideshow was used for a workshop run through the Small Business Centre East Metro in the Swan Valley, Western Australia, by Sasha Wasley of Razzed Communications.
The document discusses social media marketing and networking. It defines social media as being about interaction and engagement. Some key points made are that people are more likely to trust recommendations from peers over advertisements, and that goals and objectives should drive the online strategy. Engagement on social media requires regularly creating and sharing content while focusing on people rather than just tools. Success requires tailoring the approach to different platforms like taking a party planner approach on Facebook and Twitter versus a more professional style on LinkedIn.
Social Media Marketing 101: Retailers and Service-Oriented BusinessesRey Baguio
The document provides guidance on using social media marketing for retailers and service-oriented businesses. It begins with an example of Celia, who owns a small t-shirt printing business. It then discusses why social media works for businesses like hers, including that it is easy to set up, allows for real-time engagement, powerful community marketing, quick market research, and affordable targeted advertising. It also covers choosing the right social media platforms, the importance of content marketing, measuring success, and provides a sample social media marketing roadmap.
Make event management easier with email marketingSherin Thomas
In fact, event managers need email marketing for event promotion that is both well-timed and trustworthy. It provides features that will assist the organization and interaction on every step of the way.
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...Localogy
This document discusses paid and organic social media strategies on Facebook. It begins by emphasizing the importance of understanding your business goals and value proposition before developing a social media strategy. It then covers organic reach and how to improve engagement through quality content, interactions, tagging other brands, and posting at optimal times. The document also discusses how paid ads can boost posts, promote your page and website, and target local audiences. It stresses the importance of consistency and having a plan to measure success.
Social Media Summer School - Session 2 (social media strategy & voice)Rare Communications
Learn how to create a social media strategy and choose your voice on social media. Learn about what is a social media strategy, which social networks you should be on (Facebook, Twitter, Instagram, LinkedIn, Google plus,
This document provides tips for using Facebook marketing effectively. It recommends introducing your business, finding your target audience, engaging them with relevant content like pictures and videos, and using insights like reach, engagement, and impressions to measure success. The key is dedicating 80% of content to engaging rather than promoting, and posting 1-2 times daily when audiences are most active like weekday afternoons.
The document discusses how social media and the internet have changed how people access information and how businesses promote themselves. It emphasizes the importance of listening to customers and building engagement through social media, as well as providing creative and valuable content. It also stresses the need for reputation management and optimizing search engine results and websites for mobile users.
Hub and spoke marketing is an alternative to traditional interruptive marketing. It involves creating engaging content for target audiences and distributing it through social media channels, where users will voluntarily share it with their own networks. This expands the business's reach in an organic way. The content brings visitors back to the business's website through links and builds an engaged audience that can be nurtured into customers over time. A case study of author Robin Sharma is provided, who uses this approach on Facebook to gain popularity and increase book sales.
Digital Marketing for Childcare Providersevision12804
Digital marketing strategies can help child care providers grow their business. Websites are important for promotion, proof of experience, visibility and usability for parents. Social media like Facebook, Pinterest, and YouTube can also help with promotion while engaging parents. When using these tools, privacy of children must be maintained. Free website builders and social media are recommended to set up an online presence effectively on a budget.
The document discusses integrating social media and email marketing to increase reach, capture leads, collect data, and drive actions. Some opportunities mentioned include adding sharing links to emails, incorporating social content into email campaigns, appending social data to email lists, and giving influencers special offers to promote on social media. The document recommends thinking about how upcoming holiday campaigns can leverage both email and social media.
This document discusses how social media like blogs, Twitter, Facebook and LinkedIn can help grow businesses. It provides examples of how different businesses have used these platforms successfully, including a local retail store that doubled its clientele using Twitter, an event that sold out 5 times more using LinkedIn, and a local blogger who increased monthly visitors nearly 10 fold using their blog. It encourages businesses to get started on social media by asking and listening to their audience, having the right tools, being prepared to invest time, and measuring success.
This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
Social PR Secrets – How to use Social Media to get publicity
Location: Salon B
For immediate release: Smart Brands Are Getting Publicity Via Social Media. It�s no secret – the percentage of the public that sees news on social-networking sites such as Facebook, Google+, or Twitter increased from 29 percent in 2010 to 47 percent in 2012. Is your brand reporting news on social media? Learn about the opportunity, how to leverage social media networks to share and report company news and become a news source to journalists, prospects, customers and your social community. Discover how to create and curate content that delivers ROI, new ways to get social publicity, leverage visuals, gain exposure and measure results. Lisa will share actionable social PR takeaways that any size business can do right away.
Social Media Strategies Summit Marino, M. (June 11th, 2015). Maintaining Engagement with Social Media for Your Company or Nonprofit with Limited Financial Resources. Social Media Strategies Summit, New York, NY.
A presentation about how small businesses need to choose which social media channels to participate in and some tips on getting social using Facebook, Twitter, LinkedIn and Pinterest.
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
This document discusses using social media for personal branding and business strategies. It recommends complementing traditional PR with social media to elevate communications and get measurable results. Some key strategies include participating in networks like Facebook, LinkedIn and Twitter to build expertise and findability; engaging stakeholders online; and tying social media efforts to business goals. The document also provides examples of how the author personally brands himself online through various blogs, articles, videos and social networks.
Using & Tracking New Media - Marketing Retirement Homes & Senior CareOur Kids Media
The document discusses using new media and social media to optimize marketing strategies. It outlines how prospects move through an awareness and decision-making funnel, from initial awareness to advocacy. It then provides recommendations on leveraging different parts of the funnel, such as using social media to increase awareness, online tools to aid research, and capturing leads. The document also recommends quantifying results through analytics to measure engagement, acquisition and optimize strategies.
This document provides tips and best practices for using social media to generate B2B leads. It discusses developing a social media plan with goals and objectives, tying social media to other marketing efforts, training employees, and being accountable through reporting. A case study is presented of a major B2B marketing company that uses a team approach and daily content creation across multiple channels to engage prospects and move them through the funnel. Their tactics include promoting webinars in advance, following up with content, and nurturing leads based on their level of engagement.
How to Use and Track New Media - Marketing Schools, Programs & Kids CampsOur Kids Media
How can you use new media such as blogs, facebook and twitter to engage with moms and kids and market your programs, schools or summer camps? This presentation shows you how you can engage with parents during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at private school marketing, summer camp marketing or kids program marketing and selling to moms in Canada.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the OUR KIDS Marketing Academy Lunch & Learn in Toronto on October 28th, 2014. More tools and resources available at http://www.ourkidsmedia.com/marketing
This document discusses how CPAs and accounting firms can benefit from using social media. It outlines the major social media platforms of LinkedIn, Facebook, Twitter, and Google+ and provides tips for using each one. These include creating a strong profile, planning regular updates, researching clients and prospects, and engaging with connections. Social media allows firms to stay top of mind with clients, improve search engine rankings, and potentially bring in new business. The key is to focus on relevant audiences and share useful information, not just self-promotion. Questions are welcomed at the end.
This document discusses how CPAs and accounting firms can benefit from using social media. It outlines the major social media platforms of LinkedIn, Facebook, Twitter, and Google+ and how each can help professionals expand their online presence and engage with key audiences like clients and prospects. The document provides tips for creating useful profiles and posting regular updates on each channel to stay top-of-mind while following industry news and contacts. It emphasizes that social media is best used to amplify other communications and should involve strategy before tactics when deciding what to share.
This document provides an overview of digital marketing fundamentals for non-profit organizations. It discusses various digital marketing strategies including content strategy, search engine optimization (SEO), blogging, social media, email marketing, and pay-per-click advertising. For each strategy, it provides best practices, examples, and factors to consider for implementation and success. The overall document aims to educate on developing an integrated digital marketing plan to engage donors, volunteers and constituents online.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
Maryann Boring is exploring her personal brand and career path in digital marketing. She has worked as a receptionist but wants to focus on digital marketing. Her goals are to get a job in digital marketing within 4 months of graduating with her bachelor's degree in digital marketing in 2024. She then wants to be promoted to a marketing manager role within 3 years. She analyzes her skills and competition and plans to develop her technical and soft skills through education and networking events.
This document provides an overview of how to integrate social media, specifically blogs, into PR campaigns. It discusses developing a social media strategy, key social media platforms like blogs, Twitter, networks and videos. It also covers reputation management and measuring the effectiveness of social media efforts. The document includes sections on blog types, opportunities for PR through blogging, mapping blog audiences, defining blog success, blogger outreach best practices, case studies, and running blogger events.
Building & Launching An Exceptional Promotion/ContestVegan Mainstream
Are you planning a product launch or book promotion this year? Do you need to sell tickets to an event or drive awareness of your services? This webinar will explore the key elements of planning a promotion and how to execute without draining your resources.
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
2. Quick About Me…
• Digital PR Specialist at Boom Online Marketing
• Working in PR- 3 years
• Broadcast Journalism Degree from NTU
• Fell into it while panicking for work experience…
7. My Day v Samantha’s
• Coffee and early morning cry
(optional)
• Check Emails/ Track Links
• Make a to-do list
• Chase editors
• Content outreach
• Build Media Lists
• Ignore mummy bloggers
• Has her messages dictated by
an assistant
• Same assistant probably gets
her coffee
• Fancy lunch meetings
• Planning press launches for
clients
• Fancy “dinner date”
9. Traditional and Digital PR
Traditional
• Focus on offline visibility
(press releases, statements
etc.)
• Traditional Media outlets
• Often more niche
• Covers more crisis and
reputation management
Digital
• Focus on online visibility
• Working with Google and
search engines to improve
rankings
• Agency works across
sectors
• Work with influencers,
bloggers, social media,
websites
10. How Success is Measured
• Increase in a website’s authority
• Improve SEO and rankings
• Build brand trust and awareness
• Increase in search engine traffic
• Increase sales