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MAKING IT IN DIGITAL
PR
What Do I Actually Do?
Quick About Me…
• Digital PR Specialist at Boom Online Marketing
• Working in PR- 3 years
• Broadcast Journalism Degree from NTU
• Fell into it while panicking for work experience…
WHAT PR IS NOT
My Day v Samantha’s
• Coffee and early morning cry
(optional)
• Check Emails/ Track Links
• Make a to-do list
• Chase editors
• Content outreach
• Build Media Lists
• Ignore mummy bloggers
• Has her messages dictated by
an assistant
• Same assistant probably gets
her coffee
• Fancy lunch meetings
• Planning press launches for
clients
• Fancy “dinner date”
TYPES OF PR
Traditional and Digital PR
Traditional
• Focus on offline visibility
(press releases, statements
etc.)
• Traditional Media outlets
• Often more niche
• Covers more crisis and
reputation management
Digital
• Focus on online visibility
• Working with Google and
search engines to improve
rankings
• Agency works across
sectors
• Work with influencers,
bloggers, social media,
websites
How Success is Measured
• Increase in a website’s authority
• Improve SEO and rankings
• Build brand trust and awareness
• Increase in search engine traffic
• Increase sales
Day to Day Tools
DONE.

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Making it in Digital PR

  • 1. MAKING IT IN DIGITAL PR What Do I Actually Do?
  • 2. Quick About Me… • Digital PR Specialist at Boom Online Marketing • Working in PR- 3 years • Broadcast Journalism Degree from NTU • Fell into it while panicking for work experience…
  • 3.
  • 5.
  • 6.
  • 7. My Day v Samantha’s • Coffee and early morning cry (optional) • Check Emails/ Track Links • Make a to-do list • Chase editors • Content outreach • Build Media Lists • Ignore mummy bloggers • Has her messages dictated by an assistant • Same assistant probably gets her coffee • Fancy lunch meetings • Planning press launches for clients • Fancy “dinner date”
  • 9. Traditional and Digital PR Traditional • Focus on offline visibility (press releases, statements etc.) • Traditional Media outlets • Often more niche • Covers more crisis and reputation management Digital • Focus on online visibility • Working with Google and search engines to improve rankings • Agency works across sectors • Work with influencers, bloggers, social media, websites
  • 10. How Success is Measured • Increase in a website’s authority • Improve SEO and rankings • Build brand trust and awareness • Increase in search engine traffic • Increase sales
  • 11. Day to Day Tools
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. DONE.

Editor's Notes

  1. Before I explain to you what PR is, let’s debunk some myths
  2. Lots of tools out there- Like to streamline what I use