A workshop by Digital Influence Lab (Cambodia) on How Businesses & Non-profits in Cambodia can benefits from Digital Marketing. This public workshop was conducted 11 Dec 2014, 10am-12nn at USAID Development Innovations, Phnom Penh, Cambodia.

2. AGENDA
10:00 - 11:00 Workshop
11:00 - 11:30 Question and Answer
11:30 - 12:00 Networking

3. Cambodia’s first specialised digital marketing agency

4. SELECTED CLIENTS

5. WHY CAMBODIA?

6. RAPIDLY GROWING NUMBER OF
INTERNET USERS IN CAMBODIA
0.3M
1.7M
2.7M
3.8M
2010 2011 2012 2013
(Ministry of Posts and Telecom, 2014)

7. EVERYONE IS ON MOBILE
19 million
Mobile Subscriptions
126%
Mobile Penetration

8. CAMBODIANS ARE ON FACEBOOK
1.7 Million
Cambodians on FB
Over 1000
people in Cambodia join
Facebook everyday

9. LITTLE FASHION

10. LITTLE FASHION
553,818 Facebook fans

11. CHATIME

12. HOW DID YOU HEAR ABOUT US?

13. HOW DID YOU HEAR ABOUT US?
Email?

14. HOW DID YOU HEAR ABOUT US?
WWW.
Email? Website?

15. HOW DID YOU HEAR ABOUT US?
WWW.
Website?
Email? Social media?

16. POWER OF DIGITAL MARKETING

17. BENEFITS OF DIGITAL
MARKETING

18. SALES
REACH MORE PEOPLE
ENGAGEMENT
MEASURE RESULTS
COST-EFFECTIVENESS

19. BENEFIT 1:
SALES

20. How to get sales
HAVE ONLINE
PRESENCE TO
DRIVE ACTION

21. How to get sales
HAVE A CALL
TO ACTION

22. BENEFIT 2:
REACH MORE PEOPLE

23. How to reach more people
GOOD
CONTENT +
SPONSORED
ADS

24. BENEFIT 3:
ENGAGEMENT

25. How to get engagement
BE A FRIEND -
TALK LESS
ABOUT SALES

26. How to get engagement
BE MORE
CONVERSATIONAL
AND SOCIAL

27. BENEFIT 4:
MEASURE RESULTS

28. How to get measure
results
TRACK AND
MEASURE
CUSTOMER
FEEDBACK

29. How to get measure
results
GET
IMMEDIATE
MARKET
FEEDBACK

30. BENEFIT 4:
COST EFFECTIVENESS

31. TRADITIONAL VS DIGITAL MARKETING
Local Television:
$200 – $5,000 / spot
!
Network Television:
$80,000 and $600,000 /spot
!
Radio:
$70 – $250 / commercial
SEO:
~ $1,000 per month
!
Pay Per Click:
Between $250 – $500 per
month
!
Social Media Ads:
starting $100 per month

32. EXTREMELY EFFECTIVE WHEN
DONE RIGHT

33. CONNECT WITH US!
WEBSITE: www.digitalinfluencelab.com
!
EMAIL: hello@digitalinfluencelab.com