My presentation from SMX London 2016 about using Mailchimp to build Custom HTML email templates that are compatible with Adwords Gmail Ads and effective at lead generation.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Running Global PPC Campaigns At Scale. PRESENTATION: Running Global PPC Campaigns at Scale - Given by Mihai Irinel Popescu, @mirinel - Hotels Combined, Online Marketing Manager Europe & Americas. #SMX #13B3
Evaluate your email marketing performance with an email marketing audit from Markitors - https://markitors.com/email-marketing-audit/.
Here's a sample email marketing audit report. It includes an analysis of:
// Subject Lines
// Sender Name
// Personalization
// Body Copy
// Image
// Call to Action
// Mobile Optimization
// Frequency
// Send Time
Learn more at https://markitors.com.
E-mail is still a very effective tool to reach new and existing customers, but only when done correctly.
Local web specialist Chris Kenworthy will share what he's learned from sending over 2 million emails each month:
Reputation management
Infrastructure
Subject lines
Open rates
E-mail analytics
Bounce management
List building
How do you optimise for "other" types of content on the web? Checklists for optimising to improve your rankings for Images, Video, Latest Results, Shopping, Local.
I Want My $28! Rockin' Email Marketing ROI CMWorldemfluence
Learn two ways you can improve your inbox placement for your email marketing campaigns... guaranteed! (Yes, really. It's a math thing.) Plus, take a look at examples of campaigns that are rockin' more than a $28 return on investment.
Convert web-browsing window shoppers into YOUR satisfied customers.
Join our experts, as they walk you through the PPC Playbook to converting prospects with 11 effective techniques.
You'll learn:
- How to determine the appropriate offer for each stage of the funnel
- How to seamlessly integrate paid social with paid search to achieve success
- Why remarketing is the perfect complement to any nurture effort
Reviewing the diferent paid advertising options available for internet marketing including pay-per-click (PPC) marketing and paid directory submissions
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Running Global PPC Campaigns At Scale. PRESENTATION: Running Global PPC Campaigns at Scale - Given by Mihai Irinel Popescu, @mirinel - Hotels Combined, Online Marketing Manager Europe & Americas. #SMX #13B3
Evaluate your email marketing performance with an email marketing audit from Markitors - https://markitors.com/email-marketing-audit/.
Here's a sample email marketing audit report. It includes an analysis of:
// Subject Lines
// Sender Name
// Personalization
// Body Copy
// Image
// Call to Action
// Mobile Optimization
// Frequency
// Send Time
Learn more at https://markitors.com.
E-mail is still a very effective tool to reach new and existing customers, but only when done correctly.
Local web specialist Chris Kenworthy will share what he's learned from sending over 2 million emails each month:
Reputation management
Infrastructure
Subject lines
Open rates
E-mail analytics
Bounce management
List building
How do you optimise for "other" types of content on the web? Checklists for optimising to improve your rankings for Images, Video, Latest Results, Shopping, Local.
I Want My $28! Rockin' Email Marketing ROI CMWorldemfluence
Learn two ways you can improve your inbox placement for your email marketing campaigns... guaranteed! (Yes, really. It's a math thing.) Plus, take a look at examples of campaigns that are rockin' more than a $28 return on investment.
Convert web-browsing window shoppers into YOUR satisfied customers.
Join our experts, as they walk you through the PPC Playbook to converting prospects with 11 effective techniques.
You'll learn:
- How to determine the appropriate offer for each stage of the funnel
- How to seamlessly integrate paid social with paid search to achieve success
- Why remarketing is the perfect complement to any nurture effort
Reviewing the diferent paid advertising options available for internet marketing including pay-per-click (PPC) marketing and paid directory submissions
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Getting Images Right In Paid Search. PRESENTATION: Creating Image Ads in Google and Facebook - Given by Laura Thieme, @bizwatchlaura - Bizwatch, CEO. #SMX #31B
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad SpendKlientBoost
Want to turn your PPC campaigns into bigger money making machines? We have our 5 best kept PPC secrets that we unveiled at Unbounce's 2016 Call To Action Conference.
Amazon Listing Optimizations that Drive Visibility & SalesTinuiti
Did you know, 70% of customers never click past the first page of Amazon’s search results when looking for a product? It’s a scary thought for many Amazon sellers & vendors trying to drive product discoverability & maximize sales velocity.
Therefore, CPC Strategy, Jungle Scout & Splitly have teamed up to discuss advanced product listing optimizations to rank higher, increase product visibility & drive revenue.
Time is money - how much of both are you wasting while managing your PPC account?
WordStream has mastered a PPC management strategy that can optimize your paid search campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts explain how you can make a huge difference in a small amount of time.
Join our free webinar to learn:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: How Email Marketing Is Revolutionizing Paid Search. PRESENTATION: Miss Cleo Sees the Future of Email Marketing - Given by Cleo Hage, @therealmisscleo - WordStream Inc, Paid Search Strategist. #SMX #13B2
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Stop Being Boring: Take Your DSA Strategy to the Next Level - Given by Michelle Morgan, @michellemsem - Clix Marketing, Director of Client Services. #SMX #13B
Running a business without doing any marketing is like winking at a pretty girl in the dark; you know what you are doing, but no one else does.
June’s 40 minute talk is a fast paced, whistle stop tour starting with the birth of the Internet, whizzing through browser development, the job of search engines, the launch of Google, its growth in the UK, its fans & detractors, an overview of its product range and finishes with a step by step guide of how to use Google AdWords & Analytics, showing how businesses of all sizes & sectors can harness the power of the world’s biggest brand and tap into this targeted, measurable & cost-effective advertising programme.
June Cory runs My Mustard one of just eighty eight Google AdWords Certified Partners in the UK maximising the opportunities that Pay Per Click advertising offers. She works with marketing managers, media agencies and business owners to help them drive targeted
cost-effective measurable traffic to their websites and achieving a better return on their advertising spend through coaching, training & management.
With a wealth of knowledge and proven track record spanning twenty years in media management & training, June is passionate about her work; a creative thinker, an engaging speaker, an enthusiastic networker and a valuable strategic partner.
June is a Director of the St Albans Chamber of Commerce, a founder member of The West Herts Business Club and has spoken about Google and its importance at various forums including the FSB, the Hong Kong Executive Club and the University of Hertfordshire.
"Web-based Email Marketing Service is a powerful and effective tool in promoting your services. Email marketing services help you create effective bulk email marketing campaigns to increase your customer base and boost your sales
2017 has arrived - the time has never been better to give your marketing campaigns a face-lift.
Join WordStream founder, Larry Kim, as he reveals 7 Must-try Marketing Strategies for 2017.
This live webinar will cover:
- How to get better placement with lower cost per click on Google AdWords
- How and why to build engagement ads
- How to target your competition's target audiences
Distribution Management Strategy PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Distribution Management Strategy Powerpoint Presentation Slides. This aptly crafted editable PPT deck contains twenty one slides. Our topic specific Distribution Management Strategy Powerpoint Presentation Slides presentation deck helps devise the topic with a clear approach. We offer a wide range of custom made slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates. Speculate, discuss, design or demonstrate all the underlying aspects with zero difficulty. This deck also consists creative and professional looking slides of all sorts to achieve the target of a presentation effectively. You can present it individually or as a team working in any company organization.
ICTT 2013 Suresh Babu's Presentation on Understanding Analytics for better ROI. June 9th 2013, The Leela Kovalam,Kerala. My presentation on Analytics in International Conference on Travel Technology Kerala, India
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI
Think design is all about graphics and layout? Think again. Your best marketing messages won't mean a thing if your subscribers aren't reading them.
Find out how strategic thinking, planning, and purpose-driven decisions are the foundation of great design. This session will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
* Annie Angelo, Senior Marketing Consultant, ExactTarget
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Getting Images Right In Paid Search. PRESENTATION: Creating Image Ads in Google and Facebook - Given by Laura Thieme, @bizwatchlaura - Bizwatch, CEO. #SMX #31B
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad SpendKlientBoost
Want to turn your PPC campaigns into bigger money making machines? We have our 5 best kept PPC secrets that we unveiled at Unbounce's 2016 Call To Action Conference.
Amazon Listing Optimizations that Drive Visibility & SalesTinuiti
Did you know, 70% of customers never click past the first page of Amazon’s search results when looking for a product? It’s a scary thought for many Amazon sellers & vendors trying to drive product discoverability & maximize sales velocity.
Therefore, CPC Strategy, Jungle Scout & Splitly have teamed up to discuss advanced product listing optimizations to rank higher, increase product visibility & drive revenue.
Time is money - how much of both are you wasting while managing your PPC account?
WordStream has mastered a PPC management strategy that can optimize your paid search campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts explain how you can make a huge difference in a small amount of time.
Join our free webinar to learn:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: How Email Marketing Is Revolutionizing Paid Search. PRESENTATION: Miss Cleo Sees the Future of Email Marketing - Given by Cleo Hage, @therealmisscleo - WordStream Inc, Paid Search Strategist. #SMX #13B2
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Stop Being Boring: Take Your DSA Strategy to the Next Level - Given by Michelle Morgan, @michellemsem - Clix Marketing, Director of Client Services. #SMX #13B
Running a business without doing any marketing is like winking at a pretty girl in the dark; you know what you are doing, but no one else does.
June’s 40 minute talk is a fast paced, whistle stop tour starting with the birth of the Internet, whizzing through browser development, the job of search engines, the launch of Google, its growth in the UK, its fans & detractors, an overview of its product range and finishes with a step by step guide of how to use Google AdWords & Analytics, showing how businesses of all sizes & sectors can harness the power of the world’s biggest brand and tap into this targeted, measurable & cost-effective advertising programme.
June Cory runs My Mustard one of just eighty eight Google AdWords Certified Partners in the UK maximising the opportunities that Pay Per Click advertising offers. She works with marketing managers, media agencies and business owners to help them drive targeted
cost-effective measurable traffic to their websites and achieving a better return on their advertising spend through coaching, training & management.
With a wealth of knowledge and proven track record spanning twenty years in media management & training, June is passionate about her work; a creative thinker, an engaging speaker, an enthusiastic networker and a valuable strategic partner.
June is a Director of the St Albans Chamber of Commerce, a founder member of The West Herts Business Club and has spoken about Google and its importance at various forums including the FSB, the Hong Kong Executive Club and the University of Hertfordshire.
"Web-based Email Marketing Service is a powerful and effective tool in promoting your services. Email marketing services help you create effective bulk email marketing campaigns to increase your customer base and boost your sales
2017 has arrived - the time has never been better to give your marketing campaigns a face-lift.
Join WordStream founder, Larry Kim, as he reveals 7 Must-try Marketing Strategies for 2017.
This live webinar will cover:
- How to get better placement with lower cost per click on Google AdWords
- How and why to build engagement ads
- How to target your competition's target audiences
Distribution Management Strategy PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Distribution Management Strategy Powerpoint Presentation Slides. This aptly crafted editable PPT deck contains twenty one slides. Our topic specific Distribution Management Strategy Powerpoint Presentation Slides presentation deck helps devise the topic with a clear approach. We offer a wide range of custom made slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates. Speculate, discuss, design or demonstrate all the underlying aspects with zero difficulty. This deck also consists creative and professional looking slides of all sorts to achieve the target of a presentation effectively. You can present it individually or as a team working in any company organization.
ICTT 2013 Suresh Babu's Presentation on Understanding Analytics for better ROI. June 9th 2013, The Leela Kovalam,Kerala. My presentation on Analytics in International Conference on Travel Technology Kerala, India
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI
Think design is all about graphics and layout? Think again. Your best marketing messages won't mean a thing if your subscribers aren't reading them.
Find out how strategic thinking, planning, and purpose-driven decisions are the foundation of great design. This session will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
* Annie Angelo, Senior Marketing Consultant, ExactTarget
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI
Email and landing page design affects more than the appearance of your messages. It affects clicks, conversion, and overall ROI. This online marketing seminar will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
* Tim Siukola, Manager, Campaign Solutions, ExactTarget
Making Websites & Email Marketing Work for Small BusinessEric Salerno
How website design and email marketing can be made more effective for small businesses and why they require different (but related) approaches.
An introduction to the use of personas for small businesses to use for website design and marketing campaigns.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Remarketing for the Google Display Network - Given by David Szetela, @szetela - FMB Media, Owner & CEO. #SMX #13B
EMarketing Techniques Conference_Emailmarketingessentials May2008Corporate College
Kristy Amy, President of OnMark Solutions, discusses eMail Marketing Essentials at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: PPC Hacks, Tips, & Tricks - How To Optimize Your Time. PRESENTATION: 10 PPC Hacks, Tips and Tricks to Optimize Your Time - Given by Kim Thomas, @PPCkimpossible - Wheelhouse Search, Director of Digital Advertising. #SMX #24C1
Email Marketing Best Practices: Tips to Improve Your Email CampaignseTargetMedia Reviews
In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.
you can dominate the already huge & growing email marketing space without paying exorbitant recurring fees and falling for the trap of autocratic autoresponders.
The Art of Email. (Re)design as strategy✉ Radu Neag
Segmenting, offering incentives, automatization are the most important in email marketing, but nobody speaks about design.
You're selling a good product and the inbox is one of the most important part of the subscriber journey - make it attractive!
Make your emails accessible and design for engagement.
How the browser game Rail Nation (by Travian Games) redesigned it's emails to increase the conversion, retention and reactivation of the players and doubled the revenues.
Templates to be opened in browser:
Birthday with fireworks: http://bit.ly/2kmdXut
Unveil train by mouse over: http://bit.ly/2z2RJ5e
Travian Games Christmas email (turn the lights on/off): http://content.traviangames.com/pics/traviangames/xmas2017/TravianChristmas2017en.html
Radu Neag, CRM Manager @ Travian Games. Munich, 01.2018
10 Most Powerful Email Marketing Lead Generation Techniques.pdfKrivyco
Email Lead Generation Strategies to Boost Response Rates Lead generation is the lifeblood of any company. Despite this, 61% of marketers say it is the most difficult challenge in digital marketing. Consider using email as one of your primary channels to increase your chances of success in this area. Email lead generation is the process of designing, launching, and running marketing campaigns to generate leads for your company using email marketing software.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
3. #SMX #11B @SpitfirePPC
Gmail Ads allow you to reach your target audiences via the Google Display Network
within Gmail’s Promotions tab. You are charged on a cost-per-click basis when
somebody clicks to expand the teaser and view the full ad.
What are Gmail Ads?
4. #SMX #11B @SpitfirePPC
Gmail Image Template
All content (text and visuals) must be contained
within a single image.
Gmail Single Promotion Template
The brand’s logo is featured separately alongside a smaller
image, text description with headline, and a CTA button.
5. #SMX #11B @SpitfirePPC
(Gmail)
(An ACTUAL Email) (Qualified interaction from someone
already engaged with email content)
I want to promote my capybara rescue and rehoming service.
How can I leverage Gmail Ads towards driving more adoptions?
The Challenge
6. #SMX #11B @SpitfirePPC
Sign up for a free account
Click “Create Template” in the
Templates section
Choose a “Drag and Drop” template
from the “Basic” selection
Be sure to select a layout that suits your
content
– How many columns do you require for your
text?
– How many images will you be using?
Create a Template in MailChimp to Get Started
7. #SMX #11B @SpitfirePPC
Simple, User-Friendly Interface
Simply drag and drop the elements that you
require from the right to the left.
8. #SMX #11B @SpitfirePPC
Recommended Components of the Email
– High quality header / hero image with optional
text CTA
– Business logo incorporated into the header
– Engaging, informative, descriptive ad copy with
headings as appropriate
– Images to break up blocks of text
– A call-to-action button
– Ensure that your email does not exceed the
limits of 650 x 1,000 px / 1.25 MB!
9. #SMX #11B @SpitfirePPC
Export as HTML
Once you have saved your email, you
can preview, duplicate and export
the template as an HTML file to be
uploaded directly into Adwords.
Tidy Up Your Email in
Mailchimp
Remove any extraneous components from the
email such as the standard Mailchimp footer
which enables people to update their
preferences or unsubscribe. Click the trash bin
icon to delete.
10. #SMX #11B @SpitfirePPC
Ensure that your folder aligns
precisely with Google’s specs
– The email itself (that you exported as HTML)
should be saved as “index.html”
– All images in the body of the email should be
saved to a folder entitled “images”
– The logo should be saved to the main folder as
“logo.png”
– The teaser should be saved as “teaser.txt”
– Compress your folder and you’re ready to go!
Organise Your Gmail Ads Assets
11. #SMX #11B @SpitfirePPC
Create a Gmail Ads Campaign
Create a new Display campaign
– Select the “All Features” option
– Sort out the basics: budget, location targeting, scheduling, etc.
– Add Gmail as the only placement. Easy peasy!
12. #SMX #11B @SpitfirePPC
Upload your HTML file into Adwords
– Visit the Gmail Ads section of the Ad Gallery
– Select the custom HTML upload option
– Remove any unnecessary components of the email (or modify the HTML directly)
Create a Gmail Ads Campaign
14. #SMX #11B @SpitfirePPC
I still need to find fans of capybaras!
Where do I start?
– Domain targeting (via the Keywords section)
– Keyword targeting
– Customer Match lists
– Topics
– Demographics
– Similar Audiences
– You can also exclude audiences based on all of the
targeting listed above
Cool! But how do I reach the right Gmail users with my ad?
15. #SMX #11B @SpitfirePPC
Target top-performing
keywords from your Search
campaigns
Targeting is based on broad match
content in the users’ last 300 received
emails (inbox and archive).
(And don’t forget to “retarget” your own
domain, as well!)
Target specific domains
from the Keyword targeting
section
If you add a domain as a keyword,
you’ll be able to reach people who
are on the mailing lists of your direct
competitors or partners!
16. #SMX #11B @SpitfirePPC
Expand your targeting, but
keep it highly relevant.
Don’t create a message mismatch like
below!
17. #SMX #11B @SpitfirePPC
User signs up to our newsletter
User ticks location as “United States”
User is added to the US Mailchimp list
The Mailchimp list is used to create a
Customer Match audience in Adwords
Distribute a Gmail ad about American
capybaras to this audience
Customer Match: Geo-targeting
18. #SMX #11B @SpitfirePPC
Not clicking on your emails?
You need to demand their attention!
Try a more urgent CTA:
“Our capybaras need your help urgently.
Save a capybara’s life today!”
User signs up to our newsletter
User doesn’t open up any emails from
our drip campaign
User is added to a “low engagement”
Mailchimp list
The Mailchimp list is used to create a
Customer Match audience in Adwords
Distribute a Gmail ad to this audience
with a more urgent CTA or even a
special offer
Customer Match: Engagement
19. #SMX #11B @SpitfirePPC
Bad News!
The standard CTR and CPC columns are inaccurate
in that they report all clicks on the ad unit itself
rather than clicks through to the website.
Evaluating the Performance of your Gmail Ads
Calculate Your CTR and CPC
CTR = Gmail clicks to website / Impressions
Avg. CPC = Cost / Gmail clicks to website
0.02% £1.76
20. #SMX #11B @SpitfirePPC
How do Gmail Ads stack up against other Display campaigns?
Campaign Cost Impressions All Clicks
Clicks to
Website CTR Avg. CPC
Gmail Ads £4,085.73 1,151,076 37,082 2,321 0.2% £1.76
Custom Affinity Audiences £1,889.01 2,453,966 12,907 12,907 0.5% £0.15
In-Market Audiences £2,284.44 6,276,910 13,335 13,335 0.2% £0.17
Similar Audiences £1,474.19 2,266,869 15,163 15,163 0.7% £0.10
21. #SMX #11B @SpitfirePPC
How do Gmail Ads visitors engage with the content of the website?
Campaign Bounce rate Pages / session
Avg. session duration
(seconds)
Gmail Ads 51% 2.5 149
Custom Affinity Audiences 91% 1.1 10
In-Market Audiences 91% 1.2 17
Similar Audiences 93% 1.1 11
22. #SMX #11B @SpitfirePPC
How effective are Gmail Ads at driving conversions within a goal
CPA?
Campaign Conversions CPA Conv. rate
Application
Forms
Gmail Ads 159 £25.70 0.43% 27
Custom Affinity Audiences 49 £38.55 0.38% 7
In-Market Audiences 43 £53.13 0.32% 8
Similar Audiences 32 £46.07 0.21% 5
23. #SMX #11B @SpitfirePPC
“People aren’t clicking through to
my site!”
Embed a form directly within the ad,
removing an impediment to capturing the
lead data.
“People aren’t engaging with my
content!”
Embed a video within the ad, improving
clarity on more complex processes or
services.
24. #SMX #11B @SpitfirePPC
Design expertise isn’t
necessary
HTML / CSS knowledge isn’t
necessary
Capybaras aren’t necessary
(unfortunately)
So what’s stopping you?
Take Gmail Ads out for a test drive in
your account. They may just become one
of your top-performing Display
campaigns!
My name is Colleen and I’m an expat from Buffalo NY currently based at a Scottish digital marketing agency, Ambergreen, which I joined in January 2015 after moving away from a more general digital marketing role and deciding to specialize in PPC.
Today I’d like to tell you more about one of my favourite Display campaigns -- as well as one of my favourite animals – and share some insights about how Gmail Ads can help you achieve solid results for your clients.
As per the example above, Gmail Ads allow you to reach out to your target audience in the Promotions tab of a free Gmail account. As far as Google’s offerings go, they are nothing new: they were around for a couple of years as a beta and were finally made directly available within the Adwords interface in September last year. Uptake of this product has been relatively slow and the level of competition remains surprisingly low, allowing advertisers to capitalise on this space in a cost-effective manner.
I have found them to be highly effective for my clients over the last 8 months and they regularly outperform other types of Display campaigns for high quality traffic – in many accounts, my Gmail Ads campaigns are second only to my Remarketing campaigns from a performance standpoint.
One positive aspect of the full migration into Adwords last year is that Google made a variety of templates available to choose from, thereby lowering the barrier to entry for those advertisers who have limited access to design resources.
Here we can see a few examples of some of the most common templates, the Image template on the left and the Single Promotion template on the right. Although these are handy in making it faster and easier to get off the ground with Gmail Ads, they are not particularly native to their environment (an email client). The Image template is effectively a large banner ad and does not offer any space for content outside the image itself that allows you to describe and contextualise your offering. Even the Single Promotion template places constraints on image size, message length and the styling and layout of the ad.
In sticking with an overly simplistic template, an advertiser runs the risk of focusing too heavily on conventional methods of managing paid media when they SHOULD be putting on their email marketing hat from the very beginning and thinking about how they can best communicate with someone who is interacting with their Gmail inbox.
Today I hope to encourage you to give Gmail Ads a try if you haven’t yet already -- but I also hope to convince you to take the plunge and dive straight into the Custom HTML format and build an actual email for the simple reason that it will provide the best user experience that you can possibly offer, seamlessly blending email marketing with paid media. Although there is doubtless some merit in e-commerce advertisers testing out the multi-product and catalogue templates, I’m going to focus on B2C lead generation and the types of content we can serve within Gmail that will improve the likelihood of conversion.
For the sake of a fun example, I’ve created a hypothetical company, “Colleen’s Capybara Emporium” which offers a rescue and rehoming service for everyone’s favourite rodents – capybaras!
I’m trying to find new ways of raising awareness of my company as well as encouraging more people to get involved and give a capybara a good home. Assuming that I’ve already been running some basic Adwords activity for my business, I’m going to walk you through the steps I’d take to encourage more people to adopt capybaras from within their own Gmail accounts.
At this point, you may be wondering, “How do I use the Custom HTML template when I don’t know anything about HTML?” The solution is far simpler than you think.
With a free Mailchimp account, some text content and a few high-quality images, you are ready to build a professional-looking email that is bound to capture a great deal of attention on the Gmail platform.
It’s quick and easy to set up and it won’t cost you a thing. You don’t even need to worry about importing lists of email addresses or anything like that – all you need to do is navigate to the Templates section and select a basic drag-and-drop template that suits the amount of text and image content that you’d like to present.
Many of you will doubtless have experience of using Unbounce or a similar landing page design tool with a simple interface that allows you to drag and drop the elements you require into your page, thereby eliminating the necessity to customize it with HTML and CSS. Mailchimp is no different in its functionality and, assuming that you have your creative assets at hand, you can build your email in a matter of minutes.
Let’s take a look at the email I put together for Colleen’s Capybara Emporium!
The email begins with a prominent header / hero image that include my business logo and creates a visual connection between a capybara and its owner and conveys how you can bring one into your life.
Further images serve to show off the cuteness of the capybara and strengthen an emotional connection with it and the text content not only explains that capybaras make wonderful companions but endeavours to pre-qualify the leads by stating that capybaras need access to a great deal of food, space and water for swimming.
All of this content funnels the reader towards the CTA which encourages them to get started with the adoption process.
Now we have something more than a simple banner ad to send to our target audience -- and all within the maximum total creative size stipulated by Google!
Once your email template has been crafted to perfection, you can easily save it and export it as an HTML file. This is a component of what you will ultimately upload to AdWords.
Before exporting the HTML, ensure that you have removed anything extraneous from Mailchimp which is not relevant to a Gmail ad, such as the standard footer which allows people to manage their email preferences. This will save you a lot of time and aggravation when uploading your files to Google and helps to ensure that the Gmail ad fits Google’s specs and doesn’t contain any unsupported elements such as Flash or Javascript.
You’ll need to save the HTML export of the email you’ve built in Mailchimp to a folder with a few other creative assets.
Any images that you’ve used in the body of the email need to be saved to a subfolder named “images”. At this point, you’ll also need to add in the assets that comprise the teaser which entices people to open the full email – so save your business logo as “logo.png” and the text content that comprises the teaser can be saved as a .txt file. The teaser is quite straightforward and simply requires an advertiser name, subject line and short description.
Be sure that you adhere to the precise naming conventions and file formats that Google has specified or you won’t be able to upload the ad to Adwords.
Now you’re ready to get cracking on Adwords itself!
You’ve already done most of the hard work so setting up the campaign or campaigns that you need will be a breeze. All you need to do is create a new Display campaign opted in for “All Features” and sort out all of the basics (budgets, location targeting etc.) as per your more traditional Display campaigns – however, you need to establish Gmail as the only placement and layer in further targeting criteria from there.
If you visit the Ad Gallery within your new Display campaign, you can navigate to the option to upload your custom HTML and all you need do is troubleshoot any issues that may arise by reviewing Google’s guidelines and removing any problematic components of the email.
In this example, I tried to upload the HTML with the standard Mailchimp footer still within the body of the email. After removing this component and saving the HTML without the footer, I encountered no problems in uploading my file.
Now we’re ready to enjoy the fruits of our labour! You will be able to preview your Gmail ad in full before saving it to ensure that everything is in place. The Expanded ad should look exactly the same as the email template that you built in Mailchimp.
However, for the first time, we are also able to properly preview our teaser and see how the logo looks alongside the Advertiser name, Subject line and Description.
As the Advertiser field is quite limited at only 15 characters, you may wish to input something descriptive such as “Pet Capybaras” if you are unable to fit your full business name in this space. The subject line is a great place to ask a question or otherwise capture a user’s attention and you can provide a bit more detail about what you’re offering in the description line. Be sure to include a CTA that will prompt a user to actually open your email, of course!
Although some have described Gmail ads as being more of a tactic for visibility and awareness, with the right layers of targeting you can also make them extremely effective at driving conversions within your goal CPA. For lead generation that revolves around form submissions, signups and free trials, you can expect strong results, not the least because you are targeting actual people on the basis of their Gmail data rather than just cookied users for whom Google has an indication of their browsing patterns.
In my example, I need to reach out to groups of people who are fans of capybaras and likely to engage positively with the thought of adopting one! Although Remarketing and In-Market audiences aren’t currently compatible with Gmail Ads campaigns, there are plenty of options to get us started, such as targeting domains, keywords, topics, similar audiences and customer match lists.
If you’re unsure where to get started, keywords are the ideal place. An easy starting point is loading in some of the top-performing keywords from your Search campaigns. If a Gmail user has matching content such as “find a capybara” amongst their last 300 emails, they’ll be eligible to receive your ad.
Importantly though, domains can also be targeted in the keywords section of the Display network for Gmail ads campaigns -- and this is some of the most powerful competitor targeting that I’ve ever employed. By simply adding your competitor’s domain as a keyword, you’ll be able to reach people who are on the mailing lists of your direct competitors. In the example above, I’m targeting the domains of websites that specialise in guinea pig rescue and adoption so I can encourage these folks to upgrade and take home a capybara instead.
Admittedly, if you target competitors that are too small, you won’t be able to generate many impressions or much in the way of meaningful data. A potential workaround is simply to target your competitors’ names as standard keywords but you have to ensure not to try this with a company name that could have multiple meanings (such as Boots!). I’d advise sticking with domain-level targeting wherever possible for the sake of accuracy and using one competitor per adgroup so it’s easy to compare and contrast performance and adjust bids accordingly.
Additionally, much as you can target your competitors’ domains, you can also target your own domain, thereby “retargeting” anyone on your newsletter lists who has recently received an email from you. This is a great method for grabbing the attention of those who may not be opening your newsletters as often as you’d like.
We can take this domain-level targeting one step further by using tools to learn more about our current audiences and get a better sense of the types of websites that they might frequent.
Take a look at the Affinity Categories that best match your audiences in Google Analytics as a starting point. If you notice a commonality such as a shared interest in animal welfare, you can do further research in the Adwords Display Planner to find new types of websites that your demographic may enjoy visiting and receiving email from. You can then add these domains into other adgroups under the assumption that our target users are part of their email lists and see how these perform.
Of course, keep your targeting on point as you expand and try to reach out to new audiences. You probably won’t want to send your Gmail Ads out to an audience that’s ultimately going to be too broad or diverse to engage with your messaging in the right way – for example, I wouldn’t want to encourage a capybara adoption to a person that thinks they’re bringing home a pomeranian!
Now more than ever, we can see the importance of building and utilising Customer Match lists to re-engage with relevant groups of people. This is another way in which Mailchimp shines! If you are already using it for your email marketing activity and properly segmenting your lists, you will be able to export these as well and build Customer Match audiences that you can target with extreme precision in terms of the messaging you want to deliver.
For a start, I have the option of building a Customer Match audience of people who have adopted a capybara from me; I can use an entirely different type of messaging for them such as encouraging them to take part in my Refer A Friend scheme or I could simply exclude them entirely from my advertising, depending on my goals.
Moving beyond this small group, we can make use of segments of people that live in a particular region or share a common interest. If a visitor to my website has signed up for my newsletter and indicated that they live in the States, I can ensure that the content of my ad is specific to the capybaras from this region, rather than sending them something more generic.
Alternatively, if my lists are segmented by engagement, I can pinpoint people who haven’t been opening my emails and try out a more urgent CTA in the teaser or something which will hopefully rekindle their interest. And of course, if you have been developing lists of users who have given up their emails in exchange for a whitepaper, webinar, free trial or softer conversion on your website, then you can structure your Gmail Ad similar to your email drip campaign so that it provides these users with more helpful information and assists in moving them along the funnel towards purchasing.
However, an important limitation of Customer Match audiences is that they are often too small to generate meaningful data, similar to targeting very small or niche competitors. You will want to segment your Customer Match audiences sensibly that so that the right groups of people are receiving the right messaging but at the same time, a good rule of thumb for these audiences is “the larger, the better”. If you experience good success with your Customer Match email lists, you could consider cautiously testing the Similar Audiences that are populated against these, ideally layered with a number of other targeting settings that correspond to your customer profiles and personas.
When reviewing the performance of your Gmail ads, bear in mind that the CTR you see reported includes clicks to expand your ad rather than just clicks through to the website. The same principle applies to the average CPC, which reports the cost to expand the ad unit. Thankfully, you can calculate these values using the Gmail-specific metric “Gmail clicks to website” to get a more accurate depiction of how these metrics stack up against your other Display activity. This will be important to implement or else your CTRs will appear abnormally high for Gmail ads.
Also, remember to make use of Gmail-specific metrics when evaluating the performance of your ads! Gmail saves and forwards are good indicators of how both the ad unit and your targeting settings are performing amongst the audiences you’ve established, especially if branding and awareness are important to you. Gmail clicks to website are important if you ultimately want to drive direct conversions from these ads; if this is the case, be sure you don’t forget to view these alongside the standard Clicks column which reports back all interaction with the ad.Thankfully, conversions and CPA are reported as normal, and these should ultimately be your most important metrics if you are using Gmail Ads to drive direct response conversions.
In reviewing actual client data, we have noted that impressions are naturally lower for Gmail Ads campaigns than other types of Display campaigns as they are constrained to the single placement. Although engagement with our ads is quite high and we enjoy high numbers of people expanding and reading our custom HTML ad unit, clicks through to the website are a great deal lower when compared against more traditional banner advertising. Also, when calculating your CTR and CPC appropriately, the click-through rates to the website are on the lower end of the scale and the cost to acquire a website click is far higher than the norm across the Display network.
However, looking towards other metrics, we can see that although it is more difficult to acquire clicks through to the main site with Gmail Ads, these visitors are highly engaged and highly predisposed to convert once they arrive. Google Analytics metrics demonstrate that not only are Bounce Rates significantly lower, visitors also spend a good amount of time on site, browsing several pages of content.
Finally and most importantly, the efficacy of our Gmail Ads campaign is highlighted by the high volumes of conversions it drives relative to other Display activity, particularly with reference to generating strong volumes of application forms, the most important onsite conversion activity. With an average CPA of £40 across all of these Display campaigns, our Gmail Ads campaign is undercutting the average by £15.
In reviewing actual client data, we have noted that impressions are naturally lower for Gmail Ads campaigns than other types of Display campaigns as they are constrained to the single placement. Although engagement with our ads is quite high and we enjoy high numbers of people expanding and reading our custom HTML ad unit, clicks through to the website are a great deal lower when compared against more traditional banner advertising. Also, when calculating your CTR and CPC appropriately, the click-through rates to the website are on the lower end of the scale and the cost to acquire a website click is far higher than the norm across the Display network.
However, looking towards other metrics, we can see that although it is more difficult to acquire clicks through to the main site with Gmail Ads, these visitors are highly engaged and highly predisposed to convert once they arrive. Google Analytics metrics demonstrate that not only are Bounce Rates significantly lower, visitors also spend a good amount of time on site, browsing several pages of content.
Finally and most importantly, the efficacy of our Gmail Ads campaign is highlighted by the high volumes of conversions it drives relative to other Display activity, particularly with reference to generating strong volumes of application forms, the most important onsite conversion activity. With an average CPA of £40 across all of these Display campaigns, our Gmail Ads campaign is undercutting the average by £15.
If your performance isn’t where you want it to be and you’ve been experimenting with different targeting settings, it may be time to go back to the drawing board and seeing what you can do to improve the Gmail ad itself. In the event that your ad is receiving a good amount of interaction but few people are clicking through to your website, try embedding a form to capture their lead data directly within the ad, thus removing an impediment to conversion. Within the custom HTML format, you can also enable a click-to-call functionality which allows users to call you directly from the ad unit without needing to visit the website. Similarly, you can also embed videos in the expanded ad unit which is ideal if your product or service would benefit from an explanation or demonstration.
One caveat, however, is that for any of the modifications I’ve mentioned, you will need to dive directly into the HTML of the ad and you may need the assistance of a developer to ensuring that you capture any lead data from form fills accurately.
As with any other form of ad that you might launch in your account, also try split-testing your Gmail ads (with a key difference between version 1 and version 2) so you can clearly determine which version resonates with your visitors most effectively.
Thank you for your kind attention today and for the warm welcome that you’ve offered me at my first-ever SMX.