The team presented their mid-term project for revamping the "BizCrumb$" newsletter published by the National Library Board's Business Collection. Their objectives were to: revamp the newsletter's appearance and layout; understand the target audience's views; promote new titles; and increase the newsletter's appeal. They conducted surveys, environmental scans, interviews and created mockups of logos and emails. Challenges included coordinating with the external client, limited resources and balancing schoolwork. Their recommendations and report outline were also presented.

1. G302 Mid-term Presentation By Team 17 Xvan Jessica Luvina Rebecca

2. Content Page Project Outline Project Objectives Survey Analysis Environmental Scanning Analysis Challenges Faced (Surveys & Environmental Scanning) Interview With SME Leader: Miss Elim Chew Our Book Reviews For BizCrumb$ Proposed New Logos For BizCrumb$ Email Mock Up #1 & #2 Challenges Faced As A Team Report Outline Our Project Timeline

3. Project Outline The National Library Board’s (NLB) “Business Collection” covers reference materials on management, finance, investment, marketing, trade, small businesses and entrepreneurship. A monthly newsletter is sent out to provide key highlights of the collection. The aim of the newsletter, entitled “BizCrumb$” (see the NLB Business Collection website) aims to reach out to a target audience of Entrepreneurs, businessmen, start-ups and SMEs. The Business Collection department will like to revamp the appearance and layout of the newsletter. They are also interested to know what the target audience thinks of the newsletter and would like to explore new ways to promote its “new arrivals” titles in its newsletter. Overall objective is to increase the appeal and “visibility” of this newsletter for its target audience.

4. Project Objectives Revamp the appearance and layout of “BizCrumb$” newsletter Target audience: Entrepreneurs, Businessmen, start-ups and SMEs Age range 21 and above (Preferably businessmen/ Entrepreneurs) Find out what the target audience thinks about the newsletter Improvise newsletter to suit target audiences needs and preferences Promote/ market the “new arrivals” titles in newsletter Increase appeal and “visibility” (popularity) of newsletter

5. Survey Analysis

6. Age Group

7. Number Of Visits To The Business Collection The above chart shows that not many of our target audience frequent the business section in NLB.

8. Awareness Of BizCrumb$ The above chart shows that most of the people are unaware of BizCrumb$.

9. BizCrumb$ Platform Preferences The above chart shows that most prefer hard copy version of the newsletter.

10. Interest In BizCrumb$

11. Environmental Scanning Analysis

12. The Edge Singapore

13. Business Week

14. BMW Singapore

15. International Enterprise Singapore

16. Environmental Analysis: Findings Layout Attractive and Professional Publishing weekly or monthly Colors Reflecting corporate colors of the different organizations Arrangements Organized with pointers or using different subheadings Content Contain latest updates and good balance of visual/advertisements and texts

17. Challenges Faced:Environmental Analysis Availability of business related newsletters Lack of resources and budget for BizCrumb$ by NLB Technologies for the newsletter (moving images, flash) Publishing: 3 months; hard to keep up with latest business events and news

18. Challenges Faced:Survey Limited number of people at NLB business section Not being able to get proper answers (most rejected us or were in a hurry) Almost all did not know about BizCrumb$ (difficult to survey)

19. Interview With Miss Elim Chew President and founder of 77th Street

20. SME Leader Interview:Miss Elim Chew Are you aware of any business related newsletters from NLB/ others libraries? No. What kind of content would you like? (for example: business info/ financial updates/ contacts for government support/ business events) Business Information. Would you like it to be in hard or soft copy pertaining to the platform? Both. Do you mind paying for the service? Up to how much? Yes, if it is relevant. However I have never paid for such service so far. All information has been sent to me free. How often would you like the newsletter to be published? Every month. What do you find appealing in the newsletter (layout or content?) Both are important.

21. SME Leader Interview:Miss Elim Chew Would you like to contribute to the content? (leaving comments on BC/ guest writer/ writer contribute/ being interviewed) Yes. If yes, how would you like the newsletter to help you? What would like you gain from the newsletter? I am more interested to know how the newsletter can help the growth of the business and industry. What do you suggest in how to promote our newsletter? You can tap on your existing database as well as we can provide a platform of 100,000 database, 77th Street Get A Life membership EDM and 77th Street Web portals to promote your newsletter.

22. Our Book Reviews For BizCrumb$ ‘New Arrivals’ section

23. Our Book Reviews For BizCrumb$ 4 books The Sticking Point Solution by Jay Abraham Mastering Communication at Work by Ethan F Becker and Jon Wortmann I Love You More Than My Dog by Jeanne Bliss Thank God It's Monday: How to Create a Workplace You and Your Customers Love by Roxanne Emmerich 350 words on average Wide range of topic selection from HR management, to people relation and to moving the business forward

24. Challenges Faced: Book Reviews Sourcing for the right titles Wide and broad range of coverage for ‘New Arrivals’ in order to reach out to more people House style of NLB’s newsletters Incorporating the necessary information within word limits Reading the books with limited time

25. Proposed Logo For BizCrumb$

26. Potential New Logos For BizCrumbs

27. BizCrumb$ @ NL Potential New Logos For BizCrumbs

28. Email Mock Ups For BizCrumb$

29. Email Mock Up: Considerations What colours to focus on? What font types to use that would bring up the professionalism? How are other business logos used?

30. Email Mock Up #1

31. Are you having trouble viewing this email? If so, click here to see it in a web browser. CONTACT US HOME BLOGS ABOUT BIZCRUMBS@NL RSS MOBILE Online Updates New Arrivals! Emerald Management Xtra To supplement its wide array of print materials, the Lee Kong Chian Reference Li-brary offers many valuable business databases from reputable companies and in-formation aggregators that provide updated and timely business and market information. Read more... Read more... Read more...

33. Email Mock Up #1: Justifications Main colours used Blue Red Black Fonts for logo Vivaldi (Biz) Segoe Print (Crumb) Baskerville Old Face ($) Fonts for e-mail Arial

34. Email Mock Up #2

37. Email Mock Up #2: Justifications Colour Theme Red (BizCrumb$ current colour theme) Grey Black Usage of Shapes ‘Cloud callout’ Pentagon Fonts for e-mail Arial

38. Challenges Faced: As A Team First time working with an external organization Time synchronization externally and internally Real-life people relation skill tested Challenge external client’s idea Reading on libraries (in order to understand our project) with limited time

40. Objectives Of The Project

42. Survey

43. Interview

45. Considerations

48. Datelines

49. Limited Resources

51. Our Project Timeline First Day: Mon End Day: Sun Day 1 to Day 8 completed Day 10, Mid-Term Assessment

53. Thank You! This is the end of our presentation.