Email Marketing 101
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This document provides guidance on using email marketing for professional marketers. It recommends segmenting lists by target markets like existing customers, new customers from rented lists, and lost opportunities. The email should include an interesting subject line to spark opens, and offer in the copy to drive clicks and conversions. Testing the email and split testing the subject line is also advised. Metrics like opens, clicks, and conversions should be measured, and emails should be sent every 10-15 days to remain relevant without annoying recipients.
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Email marketing is a digital marketing strategy that uses email to develop relationships with prospective customers and maintain and strengthen relationships with current customers.
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The CBB "ultimate healthy hydration" was finally decided upon. Our research indicated that the consumer market knew that hydration was important to have in an enhanced beverage, but is unsure of exactly how hydration works. We were going to be the functional beverage that could showcase and prove to hydrate better than tap water (a substantiated claim by researchers are OSU).
Oxywater cb bbrainstroming
Core brand benefit brainstorming presentation from 2012. The startup changed often and quickly based on consumer responses and the very crowded beverage market. We had to find an available CBB quickly in order to stand out in the crowd.
The enhancement of Oxygen was not an option because the company didn't have a benefit of that attribute substantiated at that point.
OXYwater Strategic Marketing Plan
This document provides a strategic marketing plan for a new bottled water called OXYwater. It begins with an in-depth market analysis of the beverage industry and bottled water category. It finds bottled water is the second largest beverage segment and consumption is steadily rising. The document then analyzes bottled water as a business, identifying business models and product types. It also provides a competitive analysis, identifying direct, indirect, and landscape competitors. Key target markets for OXYwater are identified as athletes, mothers/children, hungover drinkers, and health conscious consumers. The document concludes with a forecast of continued growth in the bottled water market.
Messaging Matrix
The document provides a messaging matrix for Phillips Digital Pathology. The main message is that the Phillips solution delivers unparalleled image quality and advanced analysis tools to improve patient outcomes while streamlining workflows. The matrix then lists three pillars: Analysis, Performance, and Integration. Each pillar includes a key message, supporting benefits, and supporting attributes. The Analysis pillar focuses on superior image detail for definitive diagnosis. The Performance pillar aims to improve pathology productivity. And the Integration pillar emphasizes seamless integration within existing workflows.
Content Marketing Made Easy
This document provides an overview of content marketing and how to effectively implement a content marketing strategy. It recommends creating a keyword list focused on long-tail keywords and using Google's keyword tool to identify keywords with low competition and high monthly searches. It then suggests creating different content vehicles like blogs, social media accounts, and videos and publishing content twice daily that incorporates those keywords while engaging audiences. The goal is to establish thought leadership and rank highly in search engines through regularly published visual and text-based content.
Flyer
The document promotes OXYwater as an antioxidant-rich, zero-sugar hydration beverage available in Ohio. It provides electrolytes, vitamins, minerals and added oxygen for a crisp taste while being 100% natural with no calories, sugar or carbs. OXYwater comes in flavors like cherry pomegranate and is intended to make staying hydrated easy and healthy.
White paper connected health
White paper written by Kulin Marketing on the telehealth and mhealth space that is filled with startups.
Contact us at info@kulinmareting.com to purchase a printed version of this white paper.
White Paper: Marketing For Startups
1) Startups need marketing from the beginning to define their brand, target audience, and competitive advantage. Without this strategic direction, they risk failing to differentiate themselves or reach their full potential.
2) Investors want to see a marketing plan that demonstrates how the startup will enter the market, grow, and acquire customers. Marketing is essential for securing necessary funding.
3) With more startups competing for funding today, marketing becomes even more important to impress investors and increase the chances of receiving funding. The white paper recommends startups create a strategic marketing plan from the start to guide critical branding and messaging decisions.
Webinar Marketing 101
Webinars are an inbound marketing tactic that can promote ideas, generate buzz, and build brand equity while allowing sales leads to come organically. They are widely used by sales and marketing teams to interact with audiences, and their popularity has increased year after year. However, webinars need to be part of a larger marketing effort to be successful. Effective webinar marketing involves inviting the target audience through multiple channels, emphasizing urgency and value to drive registrations, and following up with attendees and non-attendees to continue conversions.
Healthcare Marketing Consult
The document provides a strategic marketing plan for Seattle Wellness Forum. The long term goal is to be a well-known and trusted health resource in Seattle. The plan focuses on increasing brand awareness, establishing a positive brand image, and acquiring new leads through cost-efficient marketing tactics. It recommends positioning the brand as a prevention partner for diabetes prevention and management. Specific tactics proposed include email marketing, social media, affiliate marketing, and consistent branding and messaging focused on keywords related to health, wellness, nutrition, and diabetes prevention.
Marketing management process
The document provides an overview of marketing management strategies including:
1) Developing a branding strategy through positioning mapping, brand auditing, and rebranding if needed.
2) Creating a strategic marketing plan to help determine goals, objectives, and strategies to target segments as an indirect competitor.
3) Establishing a mission and strategizing marketing channels like content, social media, email, and blogs to reach objectives and target audiences.
Healthcare branding & marketing
Nantucket AIDS Network is a non-profit organization that provides prevention, education, and support services related to HIV/AIDS and Hepatitis C on Nantucket Island. They are developing a new branding and marketing strategy to increase awareness of their services and acquire more donations. Their new brand personality focuses on being vibrant, smart, confident, supportive, open, and community-oriented. Their marketing plan includes public relations campaigns, advertising, mobile marketing, and a new website to promote their message that "Life is Here" on Nantucket and encourage the community to help keep it that way through NAN's services.
Kayak Advertising strategy
The advertising plan aims to increase Kayak's top-of-mind awareness and promote its functionality as a "one-stop search engine." Research found Kayak ranks low on search engines and competitors outspend it on advertising. The plan targets affluent travelers aged 25-44 through TV, print, outdoor, and online ads highlighting Kayak's easy search across multiple sites and ability to find the best deals. Testing creative concepts found messages around "one search done" most appealing. The media strategy uses a mix of channels to reach the large target market across geographies with consistent, memorable ads.
Marketing Research Project
EcoJoe is a company that sells eco-friendly St. Joseph statues. The marketing research aimed to understand how to increase EcoJoe's sales and brand awareness. A survey of EcoJoe customers found that while most purchase standard products, they have a positive view of green products. Respondents learned of EcoJoe through Amazon and word-of-mouth. They value the statue's eco-friendly attributes. The research recommends EcoJoe expand awareness through events, distribute through more retailers, and offer additional green products suggested by customers.
Akron Hospital Marketing Research
Akron Children's Hospital in Northeast Ohio aims to increase patient cases by 10% in the coming year by differentiating itself from strong local competition. To do so, the hospital seeks to build a unique positioning as the preferred children's hospital in the region by understanding the target market of families with underage children through marketing research methods. The recommendation is for Akron Children's Hospital to select the most effective marketing research method to help define its differentiation and competitive advantage.
Brand Name Changing 101
The document discusses reasons for and considerations around re-branding a company by changing its name. Common reasons for re-branding include mergers, acquisitions, or a desire to change image. The process of changing a name can take years as customers adjust. If a brand has low awareness or image issues, re-branding may help. Examples are given of companies that changed names and why. When considering a name change, companies should decide on a new name, promote the change to stakeholders, and do market research if possible on potential new names.
Harvard Housing.Marketing Research.Case Study
The document summarizes the marketing research case study for Harvard Real Estate Services. The management problem is increasing graduate student housing residency by 40%. The research objectives are to determine which housing characteristics (cost, space, location) are most critical in student choices. A descriptive, cross-sectional survey design involving sampling across Harvard schools will be used. Secondary research on student housing will inform question development for an electronic survey. Questions will range from nominal to interval/ratio scales to understand attribute importance and housing influences on school choice.
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https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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留信网认证的作用:
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4:这个认证书并且可以归档倒地方
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选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Email Marketing 101
- 1. Email Marketing For Professional Marketers By Kulin Marketing Marketing for Startups www.KulinMarketing.com
- 2. Approach 1. Reach Recipient • Use email marketing service. 2. Get Opens • Subject Line should spark interest in recipient. 3. Clicks & Conversions • Include a offer in email copy.
- 3. Target Market Existing customers New customers (acquired through rented list) Lost opportunities (lost clients and/or lost potentials)
- 4. Segmentation Develop a list of email addresses for each Target Market Tips: It can be difficult to reach recipients at personal emails (yahoo, Gmail, or hotmail) due to SPAM captures…company email addresses are easier to get through to.
- 6. EXAMPLE
- 7. Post click: Landing Pages Text, image, and layout must relate to email. Create different landing pages for different segments. Hyperlinks should bring visitor to fitting webpage Example: “click here to shop” hyperlink should bring visitor to correct product shopping webpage.
- 8. Testing Send an email to yourself to test the look and feel Set up A/B split testing of the subject line. A/B split test example:
- 9. Email Schedule Best Practice – Remain relevant but do not annoy Frequency: Every 10-15 days
- 10. Measuring Success Use your email marketing provider to measure:
- 11. Follow up: Email 15 days after initial point of contact
- 12. EXAMPLE
- 13. Learn more about email marketing at www.KulinMarketing.com