Have you ever wondered why successful businesses pay a lot of attention to their mailing list subscribers? Email is a gold mine for businesses who want to get closer to their customers and build better brand relationships. Sending an email to your new and existing subscribers lets your audience know that you actually care about staying in touch with them. In this blog post, we have prepared some amazing tips on how to prepare different types of email sequence for different types of mailing list subscribers.

1. Why Do You Need to Prepare an
Email Sequence for Your Mailing
List – Find Useful Tips and Free
Examples

3. Have you ever wondered why successful businesses
pay a lot of attention to their mailing list
subscribers? Email is a gold mine for businesses
who want to get closer to their customers and build
better brand relationships. Sending an email to your
new and existing subscribers lets your audience
know that you actually care about staying in touch
with them. In this blog post, we have prepared
some amazing tips on how to prepare different
types of email sequence for different types of
mailing list subscribers.

4. What is an Email Sequence?
Before we dive into the details of preparing an
email sequence, it is important to understand what
an email sequence is. In general words, an email
marketing sequence is a series of emails which are
fed into a marketing software and sent to your
emailing list at different times. The email sequence
can be prepared for every list subscriber during
their different points of interaction with your brand.
In fact, you can not only turn your new visitors into
potential customers but also compel your existing
customers to buy again from you simply by using
email marketing.

5. What Are The Goals of Email
Sequence Marketing?
Designing an email sequence begins with your
marketing goals. For most content marketers,
the goals of preparing email sequence can be:
• To get a reply from prospects
• To Get sign ups from prospects
• For raising better brand awareness

6. • To keep in touch with prospects
• To understand future trends among prospects
If you want to achieve any of the above-
mentioned goals, preparing an email sequence
for your mailing list subscribers is important for
you. Businesses that have hundreds of
thousands of mailing list subscribers can make
good ROI from personalized email sequences.

7. What are the General Categories of
Email Sequences?
Time-based sequence emails:
Sent on predefined intervals or on specific
occasions like:- Anniversary or birthday emails.-
Lead nurturing emails- Informative emails

8. Trigger/Event-based email sequences:
Event orTrigger-based emails are sent when
users take a specific action defined by you. For
example, – Order confirmation emails-
Transaction receipts for purchases – Click a Link
Email- Reminder Emails

9. How to Create Your Email Sequence?
The first thing you need is a powerful CRM.
Using your CRM, you can send personalized
email sequences to your mailing list subscribers.
Here are some general steps you can take to
create your email sequence for different
purposes:
• Design every email sequence campaign from
start to finish

10. • Choose a suitable template for your email
content formatting
• Craft personalized email subject lines and
email body
• Target specific user segments with
personalized information
• Schedule email campaigns according to
recipients time zone

11. Outsource Your Email Sequence Writing to an AI
Email Generator:
The benefits of outsourcing your email sequence
content writing to an AI email writer include:
• Save time and effort
• Create personalized content
• Target different segments easily
• Send user-context rich emails

13. What are the Different Types of Email
Sequence You Need?
Here are some useful types of email sequence
you need and how to prepare content for them:

14. 1. Welcome/Onboarding Email
Sequence

15. Every good brand wants their customers or even
visitors to feel welcomed. On that note, creating
a welcome/onboarding email series helps you
send emails to your new subscribers and users.
Therefore, you can enrich user experiences and
build a better relationship with your audience.

16. Here are some types of emails you can include in your
onboarding email series:
• Next Steps Email: Describe what your users can expect
from your service and future emails.
• Make the Most of Your Account: Describe what your
users can do to make the most from their sign up.
• Successful Action Completion: Make your users feel
appreciated for every action they take successfully.
• Share Testimonials: Generate more user interest by
sharing testimonials and case studies with your users.
• Final Reminders/Last Calls: Remind your customers
that your offer or your product’s free trial will end soon

17. 2. Lead Nurturing Email Sequence

18. Having potential leads is not enough, you need
to nurture leads and turn them into customers.
The Lead Nurture email series helps you warm
the cold leads, build better brand image,
cultivate brand interest and nudge them to
convert. Usually, a lead scoring criteria is used to
measure the level of lead’s interest into your
offering. Using thar score, you can target
different types of leads using specific emails.

19. Cold Lead Nurturing email sequence may include:
• Share Useful Resources: Help your leads get more
information about your offering via ebooks, webinars,
blog post links and past interactions with your brand.
• Follow Up and Feedback: Ask for a follow up meeting
and request them to share their feedback to see their
preferences.
• Customer Success Stories: Share case studies and
reviews to build better trust and brand authenticity.
• Nudge: Compel them to try out your offering using
offers and incentives.

20. 3. Event/Webinar Promotion Email
Sequence

21. Growing as a brand means more events,
webinars and promotions. Event related emails
get a good open rate of 28%. Thus, it means that
you can get more event registrations and raise
better event awareness using this email series.

22. Event Registration Acknowledgement: Acknowledge
your user’s sign up for your upcoming event and share
event highlights.
Countdown: Send an email stating how many days are
left in the event.
Event Reminder: Send a reminder email 2-3 days before
your event
Final Hour Reminder: Send a reminder email 2-3 hours
before your event
Last Minute Reminder: Send a reminder email 10-15
minutes before your event

23. 4. Re-engagement Email Sequence
Losing touch with your mailing list subscribers is
common when your business is expanding, re-
branding or improving its operations. However,
this does not mean that you forget about your
mailing list members. Take help from an email
creator to write a re-engagement email series. A
re-engagement email series helps you regain
your user’s interest and revive your email
marketing efforts.

24. Exciting News: Let your subscribers know that
you have an exclusive offer that compels them
to open email.
Follow Up Emails: if they don’t open email the
first time, send a follow up email to check if they
are interested.
FOMO and Urgency: Set countdown timers and
limited time offers to create urgency and compel
them to engage/buy.