Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking changes. This report is less about how consumers change, and more about the nitty gritty details of the recent changes to Facebook - the platform that fuels the social lives of half of the people living in the United States.
On Feb. 10, 2011, Facebook released its first major update to Facebook Pages, its product offering for businesses, in over six months. The changes, billed by Facebook as ‘upgrades’, move Pages closer to the newly re-designed Facebook Profile Pages, which users have been enjoying (or complaining about) since Dec. 2010.
Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Be...David Jones
At the inaugural Facebook marketing conference in New York City on Feb. 29,
Facebook announced the most fundamental reimaginings of the way brands participate with
the Facebook community since Brand Pages were first introduced.
From the new Timeline design, to new content considerations, to apps, to community management
to how media can be used as an amplifier—everything has been given a new veneer.
These changes not only affect the look of a brand’s page, but also how a brand’s fans interact
with and experience the content on that page.
With all brand pages automatically being switched to the Timeline design on March 30, Proximity’s
SocialWork team has created the following list of immediate considerations to ensure
your page is ready for the Timeline Era.
Prophets presents "Facebook Timeline for brands essential training"Prophets Agency
In this presentation we explain what changed in the Facebook layout, and what this means for your brand, how you should respond to these changes.
We include many examples and notes what these changes mean for your brand online.
contact us at info@prophets.be or on www.prophets.be
Facebook recently announced wide-ranging changes to the way brands and marketers use the platform to reach, connect and engage with fans. The changes have important implications for your existing Facebook presence and planned initiatives. This document reviews the changes and what they mean for you.
A primer to those already familiar with Facebook through personal profiles and the old style Pages. It addresses the new
upgrades, and provides ideas and thought starters to help you create - or
improve - your brand’s presence.
Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Be...David Jones
At the inaugural Facebook marketing conference in New York City on Feb. 29,
Facebook announced the most fundamental reimaginings of the way brands participate with
the Facebook community since Brand Pages were first introduced.
From the new Timeline design, to new content considerations, to apps, to community management
to how media can be used as an amplifier—everything has been given a new veneer.
These changes not only affect the look of a brand’s page, but also how a brand’s fans interact
with and experience the content on that page.
With all brand pages automatically being switched to the Timeline design on March 30, Proximity’s
SocialWork team has created the following list of immediate considerations to ensure
your page is ready for the Timeline Era.
Prophets presents "Facebook Timeline for brands essential training"Prophets Agency
In this presentation we explain what changed in the Facebook layout, and what this means for your brand, how you should respond to these changes.
We include many examples and notes what these changes mean for your brand online.
contact us at info@prophets.be or on www.prophets.be
Facebook recently announced wide-ranging changes to the way brands and marketers use the platform to reach, connect and engage with fans. The changes have important implications for your existing Facebook presence and planned initiatives. This document reviews the changes and what they mean for you.
A primer to those already familiar with Facebook through personal profiles and the old style Pages. It addresses the new
upgrades, and provides ideas and thought starters to help you create - or
improve - your brand’s presence.
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 ChangesBen Grossman
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What’s your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Frustrated or confused with Facebook's current brand page layout? (Don't worry, we are too.)
But no fear, soon Facebook will begin rolling out a new page format that will convert its confusing, two-column Timeline to one main column for posts and a smaller left-hand column for page information, photos, videos, reviews, apps and on-page engagement.
The new format will go live to the public April 7, 2014, which will make viewing branded content astronomically easier. Marketers, if you want to get the ball rolling before this, you will be able to view the new format on March 24.
Perks of the new format include larger and wider posts, a repositioned profile picture and page name/category, the ability for administrators to view analytics, easy access information about the business and app icons.
Information Architecture Report + Hustling CoJ.L. Basbas
Project Brief detailing a website analysis of Hustling Co by addressing ideas to improve the brand's web design.
NOTE: This report was created for the sole purpose of a class project and is not affiliated with Hustling Co.
The EPiServer Guide to Web Marketing in a Post-Web 2.0 World.Welcome to life beyond Web 2.0. A world where passive websites have become engaging web applications and visitors have become users. This new world has three important implications for marketers.
Liveworld POV new FaceBook features for brandsLiveWorld
Facebook presented a number of changes that the company positions as natural outgrowth of its perspective that “Stories are more powerful than Ads, and a Brand Page is where the brand creates stories that fans then share and create mini-stories on top of.”
Live world pov - Facebook Improves Pages Security by Adding Admin Access LevelsLiveWorld
Facebook rolled out new admin access levels for Pages this past week, taking a huge step forward in security and protection for brands that have multiple workgroups, agencies, and personnel managing their Page and advertising campaigns.
Facebook Marketing Solutions - building better Brand connectionsRAPP Tribal
At fMC NYC, Facebook introduced three new marketing solutions to help businesses achieve better outcomes on the worlds most popular social networking platform.
Pages have been overhauled to give brands more creative control over how they tell their brand story.
Facebook’s Reach Generator guarantees your reach 75% of your fan base and an estimated 50% of your fans each week, a huge improvement on current estimates of 16% - comScore, March 2011.
Finally, Facebook Premium distributes your posts on peoples homepages as a sponsored story, in their newsfeed on their desktop or mobile device or on the Facebook log out page, ensuring your content is seen at the right time in the most impactful place.
This guide will help you navigate these new solutions, making sure you’re ready to take full advantage of these innovations which have been designed to help you be more relevant to your customers.
In this Social Engagement Benchmark Report, we analyzed data from more than 2 million Facebook posts to present today’s most complete portrait of Facebook messaging performance.
Among the key findings:
- Facebook engagement tends to be higher on weekends. Weekends are also when brands post the least frequently.
- Facebook reach may have declined, but engagement rates are trending up.
- Facebook users share the most brand posts between 6:00 and 9:00 p.m. CST.
We also segmented Facebook data by industry so you can compare your success metrics with companies most like yours. Ready to see how you measure up?
Download the full report:
https://www.exacttarget.com/benchmark-2014/social-engagement-fb?ls=Blog&lssm=Corporate&lss=Blog.2014BenchmarkReport.FB&camp=701A0000000xhBqIAI&content=701A0000000xhBqIAI
This is a Powerpoint presentation on Facebook. The presentation is geared towards teachers and parents of middle school students. This serves as an introduction to Facebook, highlighting the pros and cons.
Facebook is an online social networking service. Its name comes from a colloquialism for the directory given to students at some American universities.[5] Facebook was founded on February 4, 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.[6] The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before it opened to high-school students, and eventually to anyone aged 13 and over. Facebook now allows anyone who claims to be at least 13 years old to become a registered user of the website
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 ChangesBen Grossman
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What’s your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Frustrated or confused with Facebook's current brand page layout? (Don't worry, we are too.)
But no fear, soon Facebook will begin rolling out a new page format that will convert its confusing, two-column Timeline to one main column for posts and a smaller left-hand column for page information, photos, videos, reviews, apps and on-page engagement.
The new format will go live to the public April 7, 2014, which will make viewing branded content astronomically easier. Marketers, if you want to get the ball rolling before this, you will be able to view the new format on March 24.
Perks of the new format include larger and wider posts, a repositioned profile picture and page name/category, the ability for administrators to view analytics, easy access information about the business and app icons.
Information Architecture Report + Hustling CoJ.L. Basbas
Project Brief detailing a website analysis of Hustling Co by addressing ideas to improve the brand's web design.
NOTE: This report was created for the sole purpose of a class project and is not affiliated with Hustling Co.
The EPiServer Guide to Web Marketing in a Post-Web 2.0 World.Welcome to life beyond Web 2.0. A world where passive websites have become engaging web applications and visitors have become users. This new world has three important implications for marketers.
Liveworld POV new FaceBook features for brandsLiveWorld
Facebook presented a number of changes that the company positions as natural outgrowth of its perspective that “Stories are more powerful than Ads, and a Brand Page is where the brand creates stories that fans then share and create mini-stories on top of.”
Live world pov - Facebook Improves Pages Security by Adding Admin Access LevelsLiveWorld
Facebook rolled out new admin access levels for Pages this past week, taking a huge step forward in security and protection for brands that have multiple workgroups, agencies, and personnel managing their Page and advertising campaigns.
Facebook Marketing Solutions - building better Brand connectionsRAPP Tribal
At fMC NYC, Facebook introduced three new marketing solutions to help businesses achieve better outcomes on the worlds most popular social networking platform.
Pages have been overhauled to give brands more creative control over how they tell their brand story.
Facebook’s Reach Generator guarantees your reach 75% of your fan base and an estimated 50% of your fans each week, a huge improvement on current estimates of 16% - comScore, March 2011.
Finally, Facebook Premium distributes your posts on peoples homepages as a sponsored story, in their newsfeed on their desktop or mobile device or on the Facebook log out page, ensuring your content is seen at the right time in the most impactful place.
This guide will help you navigate these new solutions, making sure you’re ready to take full advantage of these innovations which have been designed to help you be more relevant to your customers.
In this Social Engagement Benchmark Report, we analyzed data from more than 2 million Facebook posts to present today’s most complete portrait of Facebook messaging performance.
Among the key findings:
- Facebook engagement tends to be higher on weekends. Weekends are also when brands post the least frequently.
- Facebook reach may have declined, but engagement rates are trending up.
- Facebook users share the most brand posts between 6:00 and 9:00 p.m. CST.
We also segmented Facebook data by industry so you can compare your success metrics with companies most like yours. Ready to see how you measure up?
Download the full report:
https://www.exacttarget.com/benchmark-2014/social-engagement-fb?ls=Blog&lssm=Corporate&lss=Blog.2014BenchmarkReport.FB&camp=701A0000000xhBqIAI&content=701A0000000xhBqIAI
This is a Powerpoint presentation on Facebook. The presentation is geared towards teachers and parents of middle school students. This serves as an introduction to Facebook, highlighting the pros and cons.
Facebook is an online social networking service. Its name comes from a colloquialism for the directory given to students at some American universities.[5] Facebook was founded on February 4, 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.[6] The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before it opened to high-school students, and eventually to anyone aged 13 and over. Facebook now allows anyone who claims to be at least 13 years old to become a registered user of the website
The Biggest Trend In Mobile - Webinar Slides - 4/28/2016sovrn
The biggest trend in mobile publishing is content distribution.
Have you heard the about Facebook Instant Articles, Google Accelerated Mobile Pages (AMP) and Apple News? They are built to revolutionize the way we discover content on our mobile devices and give publishers new channels to grow their readership and make more money. In this webinar, we gave attendees the full scoop on the new mobile distribution trend and taught them how to format, publish and monetize content for each major format.
In this webinar recording, you will:
- Understand the power of each new format and the mobile content distribution trend as a whole.
- Learn a seamless way to format and distribute content on Instant Articles, Apple News and Google AMP.
- Learn specific monetization strategies tailored to each format.
The biggest trend in mobile publishing is content distribution.
Have you heard the about Facebook Instant Articles, Google Accelerated Mobile Pages (AMP) and Apple News? They are built to revolutionize the way we discover content on our mobile devices and give publishers new channels to grow their readership and make more money. In this webinar, we gave attendees the full scoop on the new mobile distribution trend and taught them how to format, publish and monetize content for each major format.
In this webinar recording, you will:
- Understand the power of each new format and the mobile content distribution trend as a whole.
- Learn a seamless way to format and distribute content on Instant Articles, Apple News and Google AMP.
- Learn specific monetization strategies tailored to each format.
Critical news and insights from Facebook's F8 conference - including updates to Facebook Messenger as business platform and the release of the Parse SDK for connected devices.
Facebook has launched a new structure for global brands, using a new feature called Facebook Global Pages. This new feature allows for one global Facebook page to track insights and metrics across all of its pages. And thereby, have the opportunity to understand fan behavior in one single place and for each page.
Also as part of this change, Facebook offers users a better localized experience, while letting the brand maintain its global presence. Users will automatically be redirected to the most relevant brand page, based on their geographic location, and brands will be able to link to the main global page with a single vanity URL.
The purpose of the POV below is to:
1. discuss the implications of Facebook’s Global Page feature for brands,
2. provide strategies for how brands can leverage this new feature, and
3. provide suggestions in light of this announcement to make content management for Facebook more effective.
3 New Facebook Promotional Engagement ModelsTom Edwards
The white paper outlines three new promotional engagement models that Facebook now supports based on recent changes to the promotional guidelines. It can be used as a resource when mapping client objectives to the ideal promotional engagement model, including making the call between an app vs. responsive News feed strategy or how hashtag promotions differ on Facebook vs. other platforms such as Twitter, Instagram and Vine.
All of the changes add up to one thing, a much ‘stickier’ experience for Facebook users.
Here's what you need to know from Facebook's NewsFeed announcement on 03/07/13.
Have follow up question or just want to get in touch? Email me at christopher.stemborowski@beamland.com !
The New Viral: Effective, Not Just InfectiveBen Grossman
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. They’re the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral – a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
Progressive Profiling Strategy: The Power of Incremental DataBen Grossman
Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, data quality and collection methodologies remain questionable. In fact, 25% of B2B databases are inaccurate – and it’s expected consumer databases are even worse.
Progressive profiling is an important strategy for marketers to understand and use across the board – both in digital contexts, where it was conceptualized, but also in live event contexts, where its use is just emerging. What’s at stake is better data reliability, sales cycles cut in half and up to 70% more revenue that organizations that suffer from poor data integrity. This presentation explores the progressive profiling landscape, as well as helpful tips for how to use digital and live to progressively profile your brand’s consumers.
Second Screen Strategy: Planning For (And Against) A Multi-Screen WorldBen Grossman
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice for brands and marketers. These trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world. It has been presented at the Nordic Media Summit (Copenhagen) and the Event Marketing Summit (Salt Lake City).
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
CES 2013: Who Attends CES & How Brands, Marketers & Exhibitors Can Reach ThemBen Grossman
The 2013 International CES was the largest CES in the show’s 45+ year history -- featuring 3,250 exhibitors across 1.9 million net square feet of exhibit space (about 45 football fields). But many onlookers have been left confused by the show’s re-emergence. Who attends CES today and how can brands reach them in 2014? This isn’t your grandfather’s CES. There’s much, much more than the show floor -- in fact many attendees are giving their feet a break and skipping it altogether. Written for brands, exhibitors, marketers and interested attendees, this overview gives Jack Morton Worldwide's point of view on CES 2013.
Women control and influence over 80% of U.S. spending (65% worldwide). 31% of moms admit lingering longer in the shower, running errands and commuting just to get some alone time. 91% of women feel that advertisers don’t understand them. Welcome to a world of new realities that flips the way we think about and market to women on its head.
This Jack Morton white paper includes research findings about the new realities of marketing to women in terms of technology, family, power, identity and brand experience. It also includes best practices, established by the agency’s institutional knowledge and insights from panelists from P&G, Reebok, SUBWAY® and Wayfair.com, for reaching women in this increasingly complex world.
Is your brand ready to go BEYOND PINK?
Social Media & Tourism: 10 Tips to Attract TravelersBen Grossman
The importance of using digital, social, mobile and emerging media to attract travelers to destinations is no secret. From overarching strategy to helpful tips and tricks, this presentation covers ways to energize locals to become brand evangelists and help fuel the flow of customers from out of town.
This keynote was originally delivered Ben Grossman at Social Media Breakfast Greater Philly in partnership with Visit Bucks County in May 2011.
The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.
5 Lessons Learned: the Best of Social Media in 2010Ben Grossman
This presentation takes a look at five lessons learned in 2010 from top social media case studies, including Old Spice, Coldwell Banker, Quick Chek, American Express and Dominos. Originally presented to at a group of healthcare professionals, there are key insights to be derived from each of these social media initiatives that either launched or took off during 2010.
Be Talkworthy. Be Findable. Be In-Touch. Be Valuable. Be Evolving. And most of all, Be Brilliant. It’s the mantra to live by in 2011. A changed economy, healthcare reform and shifting consumer behavior requires strategy that drives brand legacy, savvy execution that ignites passion, and results that are truly exceptional.
Knowing the Newsumer: Consumer Decision Making in a Digital WorldBen Grossman
How can businesses and marketers reach consumers at the times that influence their decisions the most? We all know that the proliferation of digital and social media has been a game changer for the way we communicate with each other, but how can businesses leverage an understanding of the way consumers are making the decisions to bring in the bucks?
This presentation provides a fundamental understanding of how digital and social media is impacting business and marketing strategy along with some examples of brands doing it right and reaping real results.
The Upside of a Downturn: Broker Business Building on a BudgetBen Grossman
Economy got your business down? The glass is half full. For every downturn, there's an upside. In an age when many brokers' businesses have been commoditized, those who seize the opportunity to use social media meaningfully will win.
The current broker sales funnel is leaking from ages of traditional advertising and marketing that left out preference and loyalty. Today, those brokers who are savvy enough to use social communications to exit the downturn stand to come out on top, sales funnel intact.
This presentation was originally delivered by Ben Grossman at the Club Liberty luncheon at R2L at Two Liberty on June 9, 2010.
Out-Think | Marketing Start-ups, From The Ground UpBen Grossman
For most start-ups, budgets are slim and smarts are plentiful. This presentation covers how to approach marketing start-ups by using smart and sound strategy to OUT-THINK (rather than out-spend) competitors. This presentation was originally developed and delivered by Ben Grossman for the Microsoft BizSpark Incubation Week for Windows 7 at the Microsoft Technology Center in Boston, MA.
If 76.8 million people recall seeing a mobile advertisement in the last month and 51% of mobile data subscribers respond to mobile advertising, then why is there so little mobile marketing (63% see mobile ads once a month or less frequently)?
A mystery? Yes. Solvable? Definitely. This presentation gives an overview of the Mobile Marketing Industry, including compelling statistics and projections about the present and future. The deck was prepared for and given at the Mobile Marketing Roundtable on behalf of Pongr.
How We All Became Elvis: A Note On Online Personal BrandingBen Grossman
Sure you don't have the singing voice or the hips, but you can be Elvis in your own rite. This presentation outlines why personal online branding is more important than ever, gives some starting points for beginners, and some rules for use of social media--all compiled to help you create your online personal brand. For more about Ben Grossman or to request a copy of the presentation, visit http://www.ben-grossman.com
www.AggregationConversation.com -- Aggregation has been a 'make or break' factor for products, services and brands. This presentation takes stock of where social media aggregation is now, what factors are at stake, and how to propel social media aggregators' development forward. The deck is accompanied by a complimentary website that hosts the conversation about social media aggregation and lists social media aggregators that are currently available.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
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2. 2 | Like Change? | Feb. 2011 oxfordcommunications.com
LIKE CHANGE?
Oxford Communications is an agency deeply committed to
understanding the way consumers live, eat, sleep, socialize, make
decisions and (ultimately) buy. So, believe me, we de nitely like
tracking changes. This report is less about how consumers change,
and more about the nitty gritty details of the recent changes to
Facebook - the platform that fuels the social lives of half of the
people living in the United States.
On Feb. 10, 2011, Facebook released its rst major update to
Facebook Pages, its product offering for businesses, in over six
months. The changes, billed by Facebook as ‘upgrades’, move Pages The subsequent pages of this report cover the full range of
closer to the newly re-designed Facebook Pro le Pages, which users changes that Facebook has announced in 2011, including:
have been enjoying (or complaining about) since December 2010. • Tabs have moved and now allow use of iFrames
• Targeted postings based on location and language
Some of the upgrades premiering today had actually already been • Profanity block is now available to administrators
previewed (accidentally) by Facebook on Dec. 16, 2010, when an • New ability to post questions to users
error in its system prematurely pushed the changes public. The • Exciting new Facebook Advertising announcements
kerfuf e was widely covered by Facebook enthusiast publications
and prompted a bigger conversation about Facebook’s level of Many of these updates create interesting opportunities for brands
communication with its business Users. At the time, a Facebook to continue growing closer to their consumers. We look forward
spokeswoman who was interviewed by Mashable had this to say: to ongoing work with our clients to explore innovative strategies
for energizing those consumers most passionate about the
Organizations invest a lot of time on their Facebook Pages brands they ‘like.’
because millions of people nd them useful everyday. We remain
committed to providing ways for Page owners to customize and Yours Truly,
control the experience on their Page. If we do make changes, we
will provide partners with advance notice.
Facebook is offering Page administrators the option of activating the Ben Grossman
upgrades manually between the date of launch and Mar. 10, 2011, Communications Strategist
creating a one month period of ‘advance notice.’ As is true of many Oxford Communications
of the Facebook updates, these changes will surely improve the e: bgrossman@oxfordcommunications.com
product offering in the long run, but will be met with hesitation in the c: 602.741.0314
short term.
3. 3 | Like Change? | Feb. 2011 oxfordcommunications.com
PAGE
UPGRADES
Released February 10, 2011
4. 4 | Like Change? | Feb. 2011 oxfordcommunications.com
TABS: LOCATION & iFRAMES
One of the most customizable areas of
Pages, Tabs, will experience two major
changes. First, Tabs will now be located
on the left hand side of Pages, rather
than along the top of the Page.
Second, Tabs — previously only the
result of savvy FBML coding — will now
be able to support iFrame-based
applications.
Tabs, which are still limited to a quantity
of six will also accommodate longer Tab
names. Icons appearing beside the Tab
names will identify what type of
application is supporting that Tab,
creating some less-than-perfect results
for the majority of Pages out there that
use Static FBML-based Tabs.
Facebook had initially announced that
the iFrame compatibility would be
released in Q4 2010, but it was
postponed until Q1 2011. ‘Inline
Frames’ will now be an option for
Pages, expanding the number of
options for developers and creating
less dependency on the Facebook
Platform for running applications. This
feature will affect the way we utilize
Tabs and their capabilities going
forward, but will not require any
immediate changes on Tabs
programmed in the past.
5. 5 | Like Change? | Feb. 2011 oxfordcommunications.com
PHOTOSTRIP
The ve latest images posted by Pages will be prominently
displayed across the top of Pages, much as they appear on user
pro les (since Dec. 2010).
We see amazing potential for this new feature. Initial ideas range
from using this space to promote new product callouts to featuring
the season’s latest fashions. Administrators will have the ability to
curate the photos in this space and to exclude speci c photos from
the Photostrip.
6. 6 | Like Change? | Feb. 2011 oxfordcommunications.com
LIKES: A BIT MORE LIKABLE
Previously, Facebook’s design has put an emphasis on the
photographs of users who like a given Page, rather than the sheer
quantity of ‘likers.’ In the new layout, however, much more
emphasis is put on the number of people who like the Page.
While we still maintain that brands should seek quality users to like
the page, rather than quantity, we do see it as increasingly
important that Pages have a number of ‘likers’ that validates the
brand and is competitive with other like-sized businesses.
PROFILE IMAGE DIMENSIONS
Previously, Facebook accepted pro le images at sizes
up to 200 x 600 pixels. Going forward, the maximum
size of these images will change to 185 x 540 pixels.
Though the real estate devoted to pro le images may
be shrinking slightly, we still think making full use of
this space — with optimizations for the new size
restrictions — is a key part of a quality branded
Facebook Page.
7. 7 | Like Change? | Feb. 2011 oxfordcommunications.com
TARGETED POSTS
Previously, when administrators of Pages sent out a post, they were required to
send it out to all users who had liked the Page. This dynamic often created major
quandaries for brands with multiple extensions in geographically and culturally
diverse locations. With this update to Pages, that dynamic changes.
Administrators will now be able to geo-target posts to countries, states and cities.
While Facebook refers to this feature as ‘geo-targeting,’ posts can also be targeted
to speakers of speci c languages. This new feature opens up possibilities for
franchises with managers running local specials, regional announcements based on
weather conditions, and relevant, multilingual posts for multi-national brands.
The new functionality may also resolve some of the con icts faced by brands in the
past when considering whether individual locations or branches of businesses
should have their own Facebook Pages, as opposed to one, uni ed corporate
Page.
E-MAIL NOTIFICATIONS
Administrators will now be empowered with the option
to have individual emails sent to them every time users
post on the Page. At this time, email noti cation will
not be customizable, but we would love to opt-in to
emails sent on an hourly basis or at longer time
intervals. We expect this feature to be frequently
requested by users.
This new feature may empower the administrators of
smaller Pages, but the frequency of emails is likely not
very useful to administrators of larger Pages. In the
long term, the advancement of this feature may make
third party services, like NutshellMail, less necessary.
However, we believe there will still be a place for
vendors to provide more user-friendly services.
8. 8 | Like Change? | Feb. 2011 oxfordcommunications.com
THE WALL
The main portion of Pages that features conversations and posts from brands will now offer two settings: Everyone and Page Posts.
While administrators will be able to choose the default setting for users arriving to the Page, those who like the Page will also be able to
toggle back and forth between the two settings.
The Page Posts setting will only show posts by administrators of the Page, creating a stream of content fully controlled by the brand(this
functionality has always been available). The Everyone setting will show posts by users as well as administrators, but will use an
algorithm to determine the most relevant posts to the viewer of the page. Facebook’s algorithm, likely similar to that which controls the
News Feed, will prioritize posts with more comments, likes and interactions, as well as those authored by friends, by featuring them in
more prominent positions than less relevant posts.
9. 9 | Like Change? | Feb. 2011 oxfordcommunications.com
PROFANITY BLOCK
Administrators will now be able to select and automatically block
‘keywords’ and ‘profanity’ from users’ postings on Pages. Facebook
will provide administrators with three choices in terms of settings:
Strong, Medium and None. Facebook has not indicated which
words will be blocked automatically for each setting, but
administrators can also build their own customized list of words to
be monitored, based on brand sensitivity.
Posts that are caught by the moderation block will be held for
administrators to review before they go live. Administrators will be
able to view posts that include ‘keywords’ and choose to keep or
remove them from the Wall.
10. 10 | Like Change? | Feb. 2011 oxfordcommunications.com
POSTING QUESTIONS
Also released in Facebook’s Page upgrades documentation is a glimpse at what the roll-out of the long awaited
Questions feature might look like. While Facebook hasn’t speci cally covered it, we’re expecting that
administrators will be able to post questions directly to their Pages.
The section of Facebook’s website dedicated to the new feature (http://www.facebook.com/questions) is
promising the new feature’s release within the next few weeks.
LIKING OTHER PAGES
The Page feature previously known as “Favorite Pages” will now be known as “Likes” of the Page. Historically,
we’ve seen parent brands use this section for its subsidiaries; national chains use it for their local stores; and
brands use it to recognize their partners. While the feature remains generally the same, it will be given slightly
more primacy in the upgraded Page layout.
11. 11 | Like Change? | Feb. 2011 oxfordcommunications.com
ADMINISTRATOR SETTINGS
Administrators will now be able to identify themselves on the Page as the curators and link to their personal Pro le Pages. While we think
this approach is extraordinarily useful to small businesses, whose owners and employees are an integral part of the brand, we advise
against it for bigger brands that don’t already use a human as the central focus of their social media presences. Adding an administrator’s
personal pro le to the Page is an invitation to engage with that individual personally, instead of as a representative of a brand.
Administrators will also be able to choose a setting identi ed as ‘Use Facebook as Page,’ instead of using Facebook through the lens of a
user’s personal Pro le Page. We expect this newly clari ed setting to allow administrators to differentiate more effectively between work
and play. The other exciting side effect of this change is that brands (using their Page identity) can now post on other Pages. For
instance, if a company is sending a team to its local 5K charity run, it can announce that on the charity’s Page in the brand’s voice.
12. 12 | Like Change? | Feb. 2011 oxfordcommunications.com
ADVERTISING
OFFERINGS
Released January 26, 2011 to February 8, 2011
13. 13 | Like Change? | Feb. 2011 oxfordcommunications.com
SPONSORED STORIES
Advertisers can now purchase dynamic premium ad units that leverage user-generated ‘stories,’ or
content (including check-ins, posts or application use) within their advertisements. Essentially, this
new ad unit allows brands, about which users are already talking, to amplify those conversations by
increasing the visibility of users’ activities on Facebook.
A 2010 study conducted by Nielsen and Facebook established that pre-existing ad units featuring
social context perform better than those that don’t. We expect this new offering to take that concept
to the next level. We know that opinions of friends, family and online strangers are the most trusted
form of advertising. These ad units will — in a paid context — amplify that most effective form of
advertising: earned media.
14. 14 | Like Change? | Feb. 2011 oxfordcommunications.com
ADS FOR TABS
In the past, social ad units have
been available on a limited basis:
they had to link to a general Page,
an Event, a Group or an Application.
Previously, only traditional display
ads (without social context) were
available for Tabs.
Facebook has now added the
capability to advertise speci c Tabs
with social ad units. Being able to
drive traf c to more targeted
locations, while maintaining social
context, will bene t advertisers’
ability to create a uid journey for
audiences.
15. 15 | Like Change? | Feb. 2011 oxfordcommunications.com
PHOTO ALBUMS WITH ADS
Facebook is rolling out an update to the way users view photos. Soon, when users view photo albums across the board, they experience
the album in a lightbox context that puts more focus on the photographs, comments and, of course, advertising. With the new update,
advertisers purchasing ads through Facebook will see their ads in one more place — the lower right-hand corner of these photo albums.
16. 16 | 2011 CES SOCIAL REPORT oxfordcommunications.com
OXFORD COMMUNICATIONS
We are the full-service marketing, creative and
communications agency that issues one call to
our clients and employees alike: Be Brilliant.
That call echoes through our agency’s work that ranges the full gamut of integrated services, including account planning, social
media, interactive, public relations and media. Ultimately, our services are built to leverage a combination of online and of ine
initiatives that generate in uence when, where and how it matters to consumers most.
Oxford has a track record of bringing category re-de ning work to brands in a diverse set of industries, ranging from fashion retail, to
consumer electronics, to quick service restaurants, to healthcare organizations. As a result, we are proud to have worked with some
of the biggest names in the industries we work in, like Audiovox Corporation, Bombardier, Prime Retail and Brother International, as
well as many other dominant regional and niche players.
GET SOCIAL WITH US, BEN GROSSMAN
Communications Strategist
WON’T YOU? o: 609.397.4242 x174
For more information, e: bgrossman@oxfordcommunications.com
please contact a member of
the Communications team: CHRISTOPHER STEMBOROWSKI
Associate Communications Strategist
o: 609.397.4242 x172
e: cstemborowski@oxfordcommunications.com
JORDYN HAAS
Associate Communications Strategist
o: 609.397.4242 x154
e: jhaas@oxfordcommunications.com