Richard F. Carpineti is a results-driven business development manager with over 15 years of experience in the consumer packaged goods industry specializing in the military market. He has held several leadership roles managing sales teams and client portfolios, most recently as a business development manager where he was responsible for growing brand shares and sales. Carpineti has an extensive background in military distribution networks, exchanges, and the Defense Commissary Agency.

1. RICHARD F.CARPINETI
Business Development Manager
Results driven Business Development Manager with an outstanding record
of creative distribution, merchandising and promotional processes in the
military market.
EXPERIENCE
BUSINESS DEVELOPMENT MANAGER - $18MM SV
Webco General Partnership | 2013 - 2016
 Gather critical information from clients in pre-sales process.
 Provide support and assistance to DeCA and global field sales team.
 Prepare and analyzes reports to grow brand shares and increase sales.
 Manage client portfolio of 10 diversely large manufacturer brands within center
store HBC/Grocery: i.e. GE, Alcon, and Ambassador Organics.
SOUTHEAST DIVISIONAL SALES MANAGER - $220MM SV
NORTHEAST DIVISIONAL SALES MANAGER - $215MM SV
RESUME | A WEALTH OF EXPERIENCE IN THE CPG INDUSTRY
EDUCATION
BACHELOR OF SCIENCE IN MARKETING
Utica College of Syracuse University
A.A.S. IN BUSINESS ADMINISTRATION
Herkimer County Community College
CONTACT ME
712 West Lake Circle
Chesapeake, VA 23322
rfcarpineti@cox.net
757.572.1695
KNOWLEDGE
 Military Distributor Networks
 Military Specialty Markets
 Defense Commissary Agency (DeCA)
 Military Exchanges
 Consumer Packaged Goods (CPGs)
 Planograms
 On/Off Shelf Displays
 Co-Merchandising
 Microsoft Office, IRI, Empower IT
SKILLS
INTERESTS
SALES
MARKETING
RETAIL
CPGs
Divisional Sales Manager
Experienced Divisional Sales Manager in providing leadership and direction
to field district managers in the Northeast and Southeast regions to
achieve and exceed goals of the sales organization.
Webco General Partnership | 2005 - 2013
 Responsible for 10 direct reporting District Sales Managers in the Eastern region.
 Lead and direct sales objectives in commissaries including merchandising on and
off shelve displays; plan-o-gram resets; preparing and selling national
manufacturer promotional programs, new item selling, and shelf work.
 Formulate strategies to achieve optimal sales goals through consistent leadership,
communication and budget management.
 Manage client portfolio of 76 diversely large manufacturer brands: i.e. ConAgra,
Kimberly Clark, and Ocean Spray.
GENERAL MANAGER NON-FOODS - $115MM SV
Webco General Partnership | 2003 - 2005
 Direct responsibility to DeCA, Nexcom, and Coast Guard headquarters.
 Organize and manage co-marketing and consumer promotion materials through
to execution.
 Communicate goals and results for a participatory and effective team
environment.
 Incorporate new learning into existing plans and act decisively to achieve
improved results.
CUSTOMER BUSINESS MANAGER - $75MM SV
 Work with corporate consumer promotion team in a manufacturing environment.
 Translate marketing objectives into functionalmarketing & promotion strategies.
 Utilize consumer understanding skills, insights and to creatively find new,
compelling ways to reach and communicate to consumers.
Unilever HPC | 2000 - 2003
 Verbal & Written Communication
 Time Management
 Conflict Resolution
 Quality and Detail
 Multi-Task
 Teamwork
Please contact me directly for experience history prior to 2000
SUPPORT
References Available Upon Request