This document discusses Elsevier's research data management (RDM) program and ten habits of highly effective data. It outlines a "Maslow hierarchy" for data with storing and preserving data at the base. It then discusses tools and services offered by Elsevier to help with storing, preserving, accessing, citing, discovering, reusing, and integrating data including: Hivebench, Mendeley Data, data linking, Scholix, Force11, Datasearch, Research Elements, and Cortex Registered Reports. The document also presents Data Lighthouse, a service to help research institutions engage with researchers throughout the data lifecycle by offering solutions, monitoring progress, and providing reports.