SlideShare a Scribd company logo
Coming
to America:
how to set
up shop in the U.S.
Moving your business to the
U.S. is challenging. But it can be the
right choice if you want to scale.
Find out how the founders of
TransferWise, Pipedrive and Falcon Social
made the move successfully.
PANEL THEMES
Get the insights on the
following and more:
What are the biggest mistakes
and most profitable steps to take
when opening an office in the U.S.?
How to choose the specific markets
within the U.S.?
How to maintain company culture while having multiple
offices iin completely different locations and timezones?
TAAVET HINRIKUS
Panelist I
co-founder of TRANSFERWISE
TAAVET HINRIKUS
ABOUT
Skype’s 1st employee
Engaging and vastly experienced event speaker: Collision
Conference, London Uncubed, Web Summit
Co-founded TransferWise with friend
Kristo Käärmann to tackle their mutual distaste
of exorbitant international money transfer fees
Peer-to-peer international money
transfer platform for consumers founded in 2010
300+ employees (July 2015)
Moved to USA: 2015 to New York
Other offices: London, Tallinn, Cherkasy, Tampa, Tokyo
Dubbed a “tech unicorn” by the media following most recent
$58M round, investors include Andreessen Horowitz, Richard
Branson and Peter Thiel
TRANSFERWISE
ABOUT
BEST STARTUP FOUNDERS 2015
TRANSFERWISE
AWARDS
2014
TIMO REIN
Panelist II
president & co-founder of PIPEDRIVE
TIMO REIN
ABOUT
15+ years of sales management experience
Former partner with Vain & Partners
Seasoned speaker as a former sales coach. Recent
speaking events include StartSmart startup workshop
Sales CRM software disruptor founded in 2010
90+ employees (July 2015)
Moved to USA: 2011 to Menlo Park, California
Relocated to New York in 2015
Other offices: Tallinn
AngelPad Alumni, raised $9M in recent A-round investment.
Investors include Jason Lemkin (founder of Echosign), Bessemer
Ventures, Paua Ventures
PIPEDRIVE
ABOUT
BEST B2B STARTUP 2015
PIPEDRIVE
AWARDS
ULRIK BO LARSEN
Panelist III
CEO & founder of FALCON SOCIAL
ULRIK BO LARSEN
ABOUT
Seasoned digital marketer, having founded
and run a digital agency
Founder of the 1st Scandinavian social
network with a successful exit
Speaking experience: eTail Europe, The Corporate Social
Media Summit, Social Media Week Copenhagen
Social media management software founded in 2010
200+ employees (July 2015)
Moved to USA: 2014 to New York
Other offices: Copenhagen, Berlin
Raised $16M in the recent B-round investment
Investors include Prime Ventures, Northcap, Target Partners
FALCON SOCIAL
ABOUT
STARTUP OF THE YEAR
FALCON SOCIAL
AWARDS

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Coming to America: How to Set Up Shop in the U.S.

  • 1. Coming to America: how to set up shop in the U.S.
  • 2. Moving your business to the U.S. is challenging. But it can be the right choice if you want to scale. Find out how the founders of TransferWise, Pipedrive and Falcon Social made the move successfully.
  • 3. PANEL THEMES Get the insights on the following and more: What are the biggest mistakes and most profitable steps to take when opening an office in the U.S.? How to choose the specific markets within the U.S.? How to maintain company culture while having multiple offices iin completely different locations and timezones?
  • 5. TAAVET HINRIKUS ABOUT Skype’s 1st employee Engaging and vastly experienced event speaker: Collision Conference, London Uncubed, Web Summit Co-founded TransferWise with friend Kristo Käärmann to tackle their mutual distaste of exorbitant international money transfer fees
  • 6. Peer-to-peer international money transfer platform for consumers founded in 2010 300+ employees (July 2015) Moved to USA: 2015 to New York Other offices: London, Tallinn, Cherkasy, Tampa, Tokyo Dubbed a “tech unicorn” by the media following most recent $58M round, investors include Andreessen Horowitz, Richard Branson and Peter Thiel TRANSFERWISE ABOUT
  • 7. BEST STARTUP FOUNDERS 2015 TRANSFERWISE AWARDS 2014
  • 8. TIMO REIN Panelist II president & co-founder of PIPEDRIVE
  • 9. TIMO REIN ABOUT 15+ years of sales management experience Former partner with Vain & Partners Seasoned speaker as a former sales coach. Recent speaking events include StartSmart startup workshop
  • 10. Sales CRM software disruptor founded in 2010 90+ employees (July 2015) Moved to USA: 2011 to Menlo Park, California Relocated to New York in 2015 Other offices: Tallinn AngelPad Alumni, raised $9M in recent A-round investment. Investors include Jason Lemkin (founder of Echosign), Bessemer Ventures, Paua Ventures PIPEDRIVE ABOUT
  • 11. BEST B2B STARTUP 2015 PIPEDRIVE AWARDS
  • 12. ULRIK BO LARSEN Panelist III CEO & founder of FALCON SOCIAL
  • 13. ULRIK BO LARSEN ABOUT Seasoned digital marketer, having founded and run a digital agency Founder of the 1st Scandinavian social network with a successful exit Speaking experience: eTail Europe, The Corporate Social Media Summit, Social Media Week Copenhagen
  • 14. Social media management software founded in 2010 200+ employees (July 2015) Moved to USA: 2014 to New York Other offices: Copenhagen, Berlin Raised $16M in the recent B-round investment Investors include Prime Ventures, Northcap, Target Partners FALCON SOCIAL ABOUT
  • 15. STARTUP OF THE YEAR FALCON SOCIAL AWARDS