Yeshiyah Amariel is a strategic marketing executive with expertise in customer-focused marketing, branding, media planning, advertising, public relations, online marketing, and team leadership. He has managed marketing for music industry campaigns, political campaigns including the 2008 Israel for Obama campaign, and corporate clients. He is the founder and president of Voluntary Israel Projects, an organization that partners with Jewish charities.

1. Yeshiyah Amariel
STRATEGIC MARKETING EXECUTIVE
General Overview:
I'm a strategic marketing expert. My expertise includes (but is
not limited to) the following:
CUSTOMER BRANDING MEDIA PLANNING &
FOCUSED REPUTATION BUYING
MARKETING MANAGEMENT TEAM LEADERSHIP
ADVERTISING
P UBLIC RELATIONS ONLINE MARKETING
SALES
MEDIA RELATIONS
GROWTH COMMUNITY
RELATIONS GRASSROOTS CAMPAIGN
My high profile clients & experience includes (but is not limited
to) the following:
Music Industry OM Campaigns:
• 2011 Brit nominated album 'The Defamation of
Strickland Banks'
• Band Lights Over Paris release of single featuring 'Game'
• Charitable Album featuring Julian Lennon, Maxi Priest,
Mark Ballas, and other award-winning artists.
Political RM Campaigns:
• Tea Party Express 2012 Republican Presidential Debate
• 2008 Israel for Obama Campaign
• PR for former Romanian Prime Minister
Corporate PR Projects:
‫ישעיה אמריאל‬
• Artec Consultants
• RHUB Incorporated (Hitachi Partner)
ayeshiyah@ymail.com • R&R PARTNERS
• ZEN ENTERTAINMENT
Strategic Marketing Consultant • Howard Morgan (CEO)
• Clifford Boro (CEO)

2. 1. Employment History:
Initiated Marketing Incorporation (Riverdale, IL)
Owner, Manager Date: July 2010 – Present
I've managed this online marketing company hands-on with clients that have included Georgia Anderson, Mark E.
Brown, Cliff Boro, Tateo Nakajima, and Salvatore Russo for the 2012 Tea Party Republican Presidential Debate
Presented by CNN. In addition, I worked in the music industry on the following projects:
'The Defamation of Strickland Banks' press campaign pre-2011 Brit awards;
The mid-2011 release of the 'Lights Over Paris' single 'I'm Not A Gangsta' featuring rapper 'Game'
The late 2011 release of a charitable album from artists such as Julian Lennon, Maxi Priest, Rie fu, Tin
Cup Gypsy, Mark Ballas, and lyrics from Academy award winner Tim Rice.
Public Attention:
§ Interviewed celebrities, developed website content for client such as Mark Ballas, and wrote articles
published in several online publications including Rolling Stone Magazine in Mexico.
Media: http://www.rollingstone.com.mx/noticias/julian-lennon-dona-una-cancion-para-los-ninos-de-japon/ ;
http://www.markballas.com/blogdetail/Mark-Ballas-contributes-to-Shine-On-Songs-Volume-One/469
http://www.examiner.com/user-yeshiyah-amariel
§ Named one of 2012's Young Entrepreneurs & Most Innovative Companies in Advertising and Marketing by
the Americas Business Excellence Awards.
Media: Yahoo Finance ARTICLE: http://finance.yahoo.com/news/finalists-2012-americas-business-excellence-004700996.html
‫ אמריאל‬Voluntary Israel Projects (Riverdale, IL / Israel)
Founder /President Date: January 2009 – Present
As the director of this organization I negotiated promotional campaigns, recruits, and partnerships with several
major international Jewish charities including the Jewish Library in India, Chabad of Vietnam and Meir Panim:
Public Attention:
§ Letter of Support from Meir Panim (attached).
Media: http://charity-foundation-info.com/pro-israel-charities-partner-to-aid-israels-needy/
Israel for Obama Campaign (Jerusalem, Israel)
Strategic Director Date: February 2008 – January 2009
Worked in connection with the Israel based office of Democrats Abroad, Chicago headquarters, and grassroots
Jewish organizations to form a strategic marketing campaign targeted toward the Israel & United States based
Jewish communities. I also ran the online blog for the campaign which informed both the press and grassroots
groups of the strategies. In addition, I used social media, YouTube and other forms of nontraditional media to
motivate support for the American Democratic Candidate.
Public Attention:
§ Ultimately generated international publicity for the campaign with articles in Haaretz, The Wall Street
Journal, Jewish Journal, ABC News, NY Times, Telegraph, Huffington Post, and many more.
Media: http://www.telegraph.co.uk/news/worldnews/barackobama/3330446/Palestinians-toil-for-Barack-Obama-win.html
2. Languages:
• American English – Naive
• Biblical Hebrew – Basic
• Spanish – Basic
3. Skills:
• Marketing Methods and Techniques; Online Article Writing and Blogging; Internet Marketing; and Business
Strategy
• Web Design (Adobe Dreamweaver CS5.5) ; Graphic Design (Photoshop); Video Editing (Vegas Pro 10.0);
and Microsoft Office 2010
• Typing Speed: 35 wpm
4. Additional Information:
• Date of Birth: July 4, 1984
• Place of Birth: Chicago, Illinois, USA