Rakefet Pere has over 15 years of experience in marketing, PR, and online management. She has worked for companies in fashion, accessories, hospitality, and healthcare. Currently, she is the Online Manager for Funkier bike LTD, an international manufacturer of cycling clothing. Previously, she held strategic and marketing roles at 360up Marketing and Icon Fashion Accessories. Rakefet has a BA in Communications and Business Administration and is proficient in software, websites, English, and basic Dutch.

1. Ms. Rakefet Pere
Address: Tel-Aviv │ Mobile: 052-3961369 │email: rakefet1pere@gmail.com
Working experience
2015- Today On Line manager | Funkier bike LTD.
Manufacturer's professional clothing for cyclists International website.
 Managing the online department's new ecommerce website that
faces the international market.
2013-2015 Strategic Collaboration and Marketing Manager | 360up Marketing Ltd.
A marketing and branding market leader, representing some of Israel’s
largest companies in a various categories.
 Managing of marketing, advertising and PR plans and initiating and
executing growth programs for the following brands:
 Green Villa: owner of two of the largest events halls and gardens
 Seam: fashion importer
 New: gift shops
 Avivit Moskowitz, Adv.
 LookinGood: aesthetic medicine clinics
 7Kook: a luxury boutique hotel in Jerusalem
 Iris Sharvit: beauty clinic and skincare line
2011-2013 Marketing Manager │ Icon Fashion Accessories Ltd.
Importer of watches, leather goods and glasses of the world's leading
fashion brands, with five retail stores in Israel bearing the company name
 Managing the marketing of the following brands:
 Fashion glasses (sun and prescription): Andy Wolf, Missoni,
Moschino, DVF, Nina Richi, Fendi, Jil Sander
 Sports glasses: Bolle, Cebe – awarded two trophies for outstanding
marketing at the annual distributor ceremony
 Watches: Diesel, DKNY, Adidas, Skagen, Pierre Cardin, Esprit, Just
Cavalli, Police, and Fossil
 Bags and wallets: Fossil
 Administering of marketing budget
 Managing of marketing, advertising and PR plans for each brand
(working directly vis a-vis suppliers abroad) adapting them to
consumers in Israel
 In-house managing of PR, dealing with the media and building of
advertising plans for the brands and the retail chain
 Building of Icon's branding strategy as a wholesale company and as a
chain of stores
 Assisting the wholesale stores in marketing the products – building of
training programs for the store managers, communicating of PR and
advertising content
 Managing of strategic cooperation with customers and firms with
similar or identical value systems, in creating commercial processes for
encouraging the purchase of the products
 Online marketing
 Managing the company's Facebook page, giving expression to the
brand's values and creating direct interaction with consumers
2008-2010 Supervisor │ Sabrina Belahsan Communications and PR

2.  Administering the office's lifestyle budgets:
 Fashion: Stuart Weizman, Paganka, Designers Loft, Harraca, Ima'le,
Outlet Center, Yaron Minkovsky, WIZO
 Cosmetics: Jade, GG Cosmetics Laboratories & GG Academic,
Guinot Paris, Maricor, Yulia Spa Express, Shanaz, Golan Olive
Press, Espaida
 Health, Consumerism & Children: Durex, Balneum, Advil, Scholl,
Dentiste, Intersun, Nuby, Tulips, Unisun, EasyTouch, etc.
 Recruiting of new customers
 Training and mentoring of new employees
2008 Accounts Executive │ Rotem Communications and PR
 Working vis a-vis many customers from the fashion world: Michal
Negrin, Dorin Frankfurt, David Sassoon, Daniella Lehavi, Lilach
Crystal, Jerry Shai, Disco Rosso, "Zer Matok", Dafna Levinson, etc.
 Individually matching the needs and brand strategy of each customer
with productions and participation in consumer & lifestyle columns in
magazines and newspapers
2007 Executive Assistant │ Baruch Naeh
 Traffic
 Serving as personal assistant to Baruch, the Managing Director
2006 Sales Promotion & Consulting │ "il-makiage" Makeup College
 Promoting of and counseling for the college's professional makeup
courses
 Taking part in launching the company website
2003-2005 Designer (self-employed) │ "Rakefet" Design Studio (entrepreneurship)
 Production and marketing of fashion accessories
 Conducting jewelry-making and art workshops
 Designing jewelry for various fashion chains (NONAME, YOOP,
Reuma, Enima, Marselle); fashion shows, TV programs, "Roberto"
modeling agency, brides and events
 Discovering and creating solutions in advertising, PR, market
penetration and building
 Conducting negotiations with customers and suppliers
 Planning and execution on the strategic level, as well as current business
operations
 Recruiting new employees and motivating them with training and
mentoring as well as incentives for achievement, sales, meeting of
objectives, etc.
 Teaching in "Awareness & Empowerment" courses in Israel and abroad
2000-2003 PR Manager │"Beadshops" Jewelry Academy
Acquiring rich experience in printed newspaper advertising (La'isha, Ma'ariv
Youth, various design magazines, TV and more) and in marketing the
chain's products, including art and design workshops
2001-2002 PR Rep │ "Mika Shuruk" PR Firm
 Internship
 Recruiting of customers to the office

3.  Managing the office's current activity, in the content aspect as well as
administrative coordination
Education
2015 The College for New Media Experts│ Social Media advanced course:
Advanced uses of social media and personalized marketing techniques for
every budget level.
2000-2003 BA in Communications & Business Administration │ Academic College
of Management in Tel-Aviv
Majoring in Persuasive and Digital Communication.
2003-2007 Courses (total 550 hours) in the instruction of "Awareness &
Empowerment"
The courses were held abroad, in Holland and the USA, in several stages:
beginning with internship and advancing to instruction at progressively
higher levels.
2015 New Media manager course (110 hours) of Advanced training on social
media methods and improvements.
Military Service
1997-1999 Education NCO │ IDF at Sde Boker, Zofim "Bow & Arrow" project, and
Military Police training base #13
1996 "Year of Service" (pre-army) │ Tel-Aviv "Zofim" (Scouts)
Coordinator of counseling in the "Horev" Tribe in Tel-Aviv
Other skills
Software & computers
 Command of all Microsoft Office applications, including office network
software
 Deep familiarity with the internet, including obtainment of information
and websites through advanced internet search skills
 Broad knowledge of architecture and design of websites
Languages
 Hebrew – mother tongue
 English – on a high level
 Dutch – basic spoken
Personal skills
 Highly effective in organizing and executing assignments on the
individual, as well as the team and organizational levels
 Creativity, and capacity for original thinking

4.  In-depth organizational and systemic understanding, including
integration in processes occuring over time
 Good writing ability