SlideShare a Scribd company logo
Presented
by:
Ayushi
• Physical evidence is a tangible cue to judge
the quality of the service.
Elements of physical elements namely:
1) Visual- signage, logo, packaging, business
cards, letterheads etc. (Should be easy to
understand ,spelled and connect well.)
2) Olfactory- aural , ambience
3) Verbal
4) Audio
5) Tactile
Elements of Physical Evidence
Elements of Physical Evidence
Elements of Physical Evidence

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Elements of Physical Evidence

  • 2. • Physical evidence is a tangible cue to judge the quality of the service.
  • 3. Elements of physical elements namely: 1) Visual- signage, logo, packaging, business cards, letterheads etc. (Should be easy to understand ,spelled and connect well.) 2) Olfactory- aural , ambience 3) Verbal 4) Audio 5) Tactile