Electronic Arts (EA) is a major American video game company founded in 1982 by Trip Hawkins. EA pioneered the early home computer game industry and currently publishes sports games like FIFA and Madden NFL along with franchises like Battlefield and The Sims through several labels. EA is led by Executive Chairman Larry Probst and CEO Andrew Wilson, overseeing studios that develop games across multiple platforms. Some of EA's most anticipated upcoming releases include new entries in the Star Wars, Mass Effect, Mirror's Edge and Need for Speed franchises.

3. Electronic Arts, Inc. (EA), also known as EA Games, is an American developer,
marketer,
publisher and distributor of video games headquartered in Redwood City,
California, United States. Founded and
incorporated on May 28, 1982 by Trip Hawkins, the company wasa pioneer of
the early home computer games
industry and was notable for promoting thedesigners and programmers
responsible for its games.
In 2011 Electronic Arts was the world's third-largest gaming company by revenue
after Nintendo and
Activision Blizzard.
Currently, EA develops and publishes games under several labels including EA
Sports titlesMadden NFL, FIFA,
NHL, NCAA Football, NBA Live, and SSX. Other EA labels produce established
franchises such as Battlefield,

4. PEOPLE WHO REVOLUTIONIZED THE GAME THEORY
TRIP HAWKINS (FOUNDER)
Andrew Wilson (CEO)
Peter Moore (COO) Larry Probost (CHAIRMAN

5. TRIP HAWKINS
Hawkins designed his own undergraduate major at
Harvard University in Strategy and Applied Game Theory.
Hawkins was the Director of Strategy and Marketing at
Apple Computer in 1982 when he left to found Electronic Arts (EA)
, a video game publisher. Electronic Arts was successful for many years
under Hawkins' leadership . Though he remained chair of the board, Hawkins transitioned
in 1991 to form 3DO, a video game console company. 3DO was formed in partnership wit
other companies including EA. Upon its release in 1993, the 3DO was the most powerful v
console at the time. It was also expensive, costing US$599, compared to other major syst
for under $200. Sales were poor due to its exorbitant price and weak games that relied e
on full motion video sequences (which were state-of-the-art for the time) at the expense o
gameplay. Hopes for the system were further damaged in 1994 with the arrival of the
Sony PlayStation, which beat the 3DO in price.
In 1996 3DO stopped developing the system and transitioned into a video game developer
making games for the PlayStation, PC and other consoles. Hawkins decided to make bran
focus and 6–9-month production timetables for games. As a result, quality suffered as did
Hawkins had used cash reserves to bail out the failing company before, but declined to do
final time. Due to poor sales of its titles, it went bankrupt in May 2003. 3DO is now out of b
The defunct company sold most of its intellectual property, including MMO Might and Magi
Ubisoft.

6. Wilson joined EA in 2000, and worked
in the company's Asian and European
markets for several years before
moving to EA Sports and then
becoming an Executive Pro on the
FIFA franchise. In August 2011 he was
appointed Executive Vice President of
EA Sports, and he also took on duties
as Executive Vice President of the
company's Origin platform in April
2013.
Six months after the resignation of
John Riccitiello, Wilson was chosen to
be the new CEO of the company on
September 17, 2013. His appointment
was seen as a surprise, with many
ANDREW
WILSON

7. Peter Moore (born 1955) is a British
business executive best known for his
former positions as Corporate Vice-
President of Microsoft's Interactive
Entertainment Business division,
overseeing the Xbox and Xbox 360 game
consoles, and president of SEGA of
America. On 17 July 2007, Moore
announced his resignation from Microsoft
to take over the EA Sports division of
Electronic Arts.
Microsoft
In 2003, Microsoft hired Moore to help the Xbox compete with other next generation
consoles. Microsoft CEO Steve Ballmer had been frustrated by the low market share of
Xbox (then stalled at 23% in the United States).
Electronic Arts
On 17 July 2007, Electronic Arts announced that Peter Moore would be leaving
Microsoft to head the sports division at Electronic Arts. Moore reportedly wanted to move
back to the San Francisco Bay area to live with his family, which was possible with EA.
His position as Vice-President of Interactive Entertainment Business at Microsoft was
filled by Don Mattrick (who later also left Microsoft to join Zynga as CEO).
Moore was parodied in an episode of South Park, Season 15's Crack Baby Athletic
Association, focusing on the NCAA's relationship with Electronic Arts.
On 4 August 2011, Moore was promoted from EA Sports President to the role of chief
operating officer in a structure reshuffle. An image of him can be seen in Criterion's 2012
PETER
MOORE

8. Probst worked for Johnson & Johnson and Clorox before
being recruited into the video game industry through Activision
in 1982. 2 years later he joined EA as Vice President for Sales
until 1986.He then took on the role of the company's senior
vice president of the publishing division from 1986-
1990.Probst became president of Electronic Arts from 1990-
1997.During this time, he was also pronounced CEO of
Electronic Arts in 1991 which he held unto the April of
2007.When President and Chief Operating Officer John
Riccitiello resigned in April 2004, Probst became his
successor. Riccitiello was re-hired as CEO in 2007, Probst
then retained his non-operational duties as Chairman. He
then worked as Executive Chairman of Electronic Arts Inc.
from March 18, 2013 to January 1, 2015. and former Chief
Executive Officer of the company.
According to EA's 2005 Annual Report, Probst is the biggest
individual shareholder in EA, owning 739,761 shares and the
right to acquire a further 3.1 million, which combined accounts
LARRY
PROBOST

9. EA is headed by executive chairman Larry Probst and CEO Andrew Wilson. All
of EA's labels and studios are overseen by Frank Gibeau, who was appointed
President of EA Labels in 2011. Many have attributed former CEO John
Riccitiello's success in leading EA to his passion as a gamer. Electronic Arts
has four main labels, with numerous studios falling under each one.The current
labels were created in late 2011.
EA Games—Home to the largest number of studio and development teams, this
label is responsible for action-adventure, role playing, racing and combat
games, marketed under the EA brand. In addition to traditional packaged-goods
games, EA Games also develops massively multiplayer online role-playing
games. Led by Patrick Söderlund.
Criterion Games
EA Digital Illusions CE (formerly
Digital Illusions Creative
Entertainment, DICE)
DICE Los Angeles
Ghost Games
Visceral Games (formerly EA
Redwood Shores)
EA BioWare—focuses on creating
multiplatform, role-playing, MMO
and strategy games. Includes
Company structure

10. EA Sports—Publishes all the realistic, casual, and freestyle sports-based
titles from EA, including FIFA Football, Madden NFL, Fight Night, NBA Live,
NCAA Football, Cricket, NCAA March Madness, Tiger Woods PGA Tour,
NHL Hockey, NASCAR and Rugby. Led by Patrick Söderlund.
EA Tiburon (Florida)
EA Canada (Burnaby)
EA Maxis—Creates and publishes casual games for gamers and non-
traditional gamers. Includes The Sims series and developing and marketing
life-simulation games and online communities. The label is headquartered at
EA's campus in Redwood Shores, although the original studio is located in
Emeryville.(formerly EA Play)
Maxis Redwood Shores
Maxis Salt Lake
Maxis Melbourne
Maxis Helsinki
EA All Play—Includes original EA and partner franchises like The Simpsons,
Tetris, SCRABBLE, MONOPOLY, World Series of Poker, Real Racing,
Ultima, as well as online games for the Pogo.com online service.
PopCap Games
EA Mobile

11. Games in development
2015 release
The Sims 4: Get to Work (Microsoft Windows, Mac OS X)
Rory McIlroy PGA Tour (PlayStation 4, Xbox One)
Need for Speed: No Limits (iOS, Android)
Star Wars: Battlefront (Microsoft Windows, PlayStation 4, Xbox One)
TBA
Mirror's Edge 2 (Microsoft Windows, PlayStation 4, Xbox One)
Untitled Mass Effect sequel (Platforms TBA)
Untitled Criterion Games new IP (Platforms TBA)
Untitled BioWare Star Wars game (Platforms TBA)
Untitled Visceral Games Star Wars Game (Platforms TBA)
Untitled Ghost Games Need for Speed game (Platforms TBA)
FINGERS CROSSED !!