This strategic business proposal outlines plans to restructure staff and resources, rebrand the company, and create a new revenue stream. It includes analyses of the company's internal and external environments, challenges, proposed solutions, financial overview, strategy formulation and implementation plans, and milestones and benchmarks. References are provided from various sources discussing the video game industry.

1. Strategic Business Proposal
August 20, 2014
Presented By:
Corporate Business Leaders of America
Instructor: Annie Quail
Wednesday, August 20, 14

2. We Aim To
Restructure allocation of staff and resources
Rebrand
Create a new revenue stream
Wednesday, August 20, 14

3. Company Overview
Internal Analysis and External
Analysis
Wednesday, August 20, 14

4. e Challenges
Organizational
Challenges
Wednesday, August 20, 14

5. EA INFINITE
Solution
Wednesday, August 20, 14

6. Financial Overview
Wednesday, August 20, 14

7. Strategy
Formulation and Implementation
Wednesday, August 20, 14

8. Milestones and
Benchmarks
Wednesday, August 20, 14

9. References
Daly, S. (2014, July 21). PS4 vs Xbox One: ‘Ultimate’ Benchmark Test Shows Specs Gap Between Consoles. www.gameranx.com. Retrieved on August 17, 2014 from http://
www.gameranx.com/updates/id/23199/article/ps4-vs-xbox-one-ultimate-benchmark-test-shows-specs-gap-between-consoles/.
Anthony, S. (2013, Nov 22). PS4 vs Xbox One: Side-by-side speed test to decide which console is faster (video). www.extremetech.com. Retrieved on August 17, 2014 from http://
www.extremetech.com/gaming/171469-ps4-vs-xbox-one-side-by-side-speed-test-to-decide-which-console-is-faster-video.
Xbox Wire Staff. (2013, December 11). Xbox One Sells More Than 2 Million the First 18 days: Sold Out at Most Major Retailers. www.news.xbox.com. Retrieved on August 15m 2014 from
http://news.xbox.com/2013/12/xbox-one-dehttp://www.cnet.com/news/sims-3-sets-franchise-sales-record/cember-announcement
Terdiman, D. (2009, June 9). Sims 3 sets franchise sale record. www.cnet.com. Retrieved on August 15, 2014 from http://www.cnet.com/news/sims-3-sets-franchise-sales-record/
Thorsen, T. (2009, October 21). Need for Speed series sells 100M, Shift moves 309K. www.gamespot.com. Retrieved on August 15, 2014 from http://www.gamespot.com/articles/need-for-
speed-series-sells-100m-shift-moves-309k/1100-6237491/
Zaclariasson, P. (2010, September 2010). Marketing Of Video Game in the Cultural Economy. www.academia.edu. Retrieved on August 13, 2014 from
http://www.academia.edu/771473/Marketing_of_Video_Games_in_the_Cultural_Economy. Takahashi, D. (2010, May 9). American spend $25.3B each year on video games.
www.venturebeat.com. Retrieved on August 13, 2014 from http://venturebeat.com/2010/05/09/americans-spend-25-3b-each-year-on-video-games/.
PWC. (n.d.). Video Games. www.pwc.com. Retrieved on August 13, 2014 from http://www.pwc.com/gx/en/global-entertainment-media-outlook/segment-insights/video-games.jhtml.
Usher, W. (2012, June 9). Video Game Revenue Expected To Top $70 Billion In 2017. www.cinemablend.com. Retrieved on August 13, 2014 from http://www.cinemablend.com/games/
Video-Game-Revenue-Expected-Top-70-Billion-2017-43419.html.
Chaney, Isabellahttp://connection.ebscohost.com/c/articles/14770313/effect-billboards-within-gaming-environment.
Getomer, Okimoto, Johnsmeyer. (2013 July). Gamers on Youtube: Evolving Video Consumption. www.thinkwithgoogle.com. Retrieved on August 13, 2014 from http://
www.thinkwithgoogle.com/articles/youtube-marketing-to-gamers.html.
Wednesday, August 20, 14

10. References
Annual revenue of the U.S. video game industry by segment 2010-2013 | Statistic. (2014,
January 1). Retrieved on August 11, 2014, from http://www.statista.com/statistics/249996/annualrevenue-of-the-us-video-game-industry
Electronic Arts Inc. (2014, August 8). Retrieved August 10, 2014, from http://www.ea.com.
EA Income Statement (2014, August 15). Electronic Arts Inc. Stock - Yahoo! Finance. Retrieved on August 15, 2014, from http://finance.yahoo.com/q/is?s=EA&annual.
Electronic Arts Inc. (EA) Stock Chart. (2014, August 15). www.nasdaq.com. Retrieved on August 16, 2014, from http://www.nasdaq.com/symbol/ea/stock-chart.
Peterson, S. (2013, October 13). Game Industry Snapshot Reveals Strengths, Weaknesses | alistdaily. www.alistdaily.com. Retrieved on August 11, 2014, from http://
www.alistdaily.com/news/game-industry-snapshot-reveals-strengths-weaknesses.
Square Enix Holdings Co Ltd. (2014, January 1). www.hd.square-enix.com. Retrieved on August 11, 2014, from http://www.hd.square-enix.com/eng/ir/.
Term Project Activation Blizzard. (2009, July 12). www.slideshare.net. Retrieved on August 11, 2014, from http://www.slideshare.net/zushy/term-project-activisionblizzard-ea.
Ubisoft Entertainment SA Company Profile. (2014, January 1). www.investing.businessweek.com. Retrieved on August 11, 2014, from http://investing.businessweek.com/research/
stocks/snapshot/snapshot.asp?ticker=UBI:FP.
Cecil, S. (2014, June 13). 365 Days of Power, Love, and Integrity. www.365daysofpowerloveandintegrity.blogspot.com. Retrieved on August 20, 2014 from http://
365daysofpowerloveandintegrity.blogspot.com
Human Resource Wallpaper. (n.d.). Team Work. www.pakistanihr.blogspot.com. Retrieved on August 20, 2014 from http://pakistanihr.blogspot.com/2011/04/human-resource-
wallpapers.html.
jpscoffee. (2011, August 3). How To Succeed In The Coffee Business. www.coffeegrrot.com. Retrieved on August 20, 2014 from http://www.coffeegroot.com/2011/08/coffee-
business-challenges/.
Soley, D. (2013, April 4). How Entrepreneurial IT Leaders Can Impact Revenue. www.cio.com. Retrieved on August 20, 2014 from http://www.cio.com/article/2387012/leadership-
management/how-entrepreneurial-it-leaders-can-impact-revenue.html.
Wednesday, August 20, 14