KnowledgeVision Systems presents a comprehensive approach to harnessing 'in-the-wild' e-learning content through interactive online presentations. The document discusses the potential of existing video content for educational purposes, outlines practical examples from various organizations, and emphasizes the significance of engagement metrics. It concludes that recognizing, capturing, and effectively presenting such content can enhance learning and marketing initiatives.

1. KnowledgeVision Systems, Inc.
Michael E. Kolowich, Founder/CEO
michael@knowledgevision.com
(978) 254-1221
@MichaelKolowich
E-Learning Content for Forrester Research
Briefing is Everywhere!
Bring it to Life with Online Video Presentations
Learning 2012
-1-

2. “To see what is
in front of our nose
is a constant struggle.”
-George Orwell
“In Front of Your Nose”
-2-

3. So it is with e-Learning Content
in our organizations…
-3-

4. …e-Learning content is already
all around us!
-4-

5. That’s content!
Every time an
executive keynotes
a conference…
Company: Marketo
-5-

6. That’s content!
Every time an
expert gives a
lecture…
Company: Harvard Business Press
-6-

7. That’s content!
Every time a
product manager
gives a briefing…
Company: Australis Aquaculture
-7-

8. That’s content!
Every time a
technologist gives a
chalk talk…
Company: Alcatel-Lucent
-8-

9. That’s content!
Every time a unit
manager gives an
orientation…
Company: Randstad
-9-

10. That’s content!
Every time a
thought leader gives
a talk…
Company: SellingPower
- 10 -

11. That’s content!
Every time you’ve
got an outside guest
at one of your
meetings…
Company: Masie Center/Learning 2011
- 11 -

12. How much potential
e-Learning content is
lurking “in the wild” in
your organization?
- 12 -

13. Here’s the rub…
 The most effective  Video producers:
online learning 56% more demand,
medium is video. 24% more budget
Growth in demand vs.
 But video content budget
creators are feeling 60%
enormous budget 50%
40%
pressure. 30%
20%
 DEMAND for online 10%
video growing 0%
much faster than Video demand Video budget
growth growth
budget. Source: Interactive Media Strategies
Video producer study, 2012
- 13 -

14. Key questions about “In-The-Wild”
e-Learning Content
 How do you recognize it?
 How do you capture it?
cost-effectively!
 How do you get it online?
 How do you make it engaging?
 How do you measure its usage and
effectiveness?
- 14 -

15. Most – but not all – “In-The-Wild” learning
content starts with two essential elements
Presentation slides, charts & images A good communicator/storyteller
Company: Alcatel-Lucent
- 15 -

16. The Interactive Online Presentation
combines these essential elements, and
improves on them
Programmable
Streaming video zoom control
(with high-quality
audio!)
Presentation slides,
charts & images
Clickable
table of contents
for navigation Searchable
transcript
Customized player or translation
templates to fit
in your website
Dynamic reference
Connections to links, footnotes,
Learning Management & virtual handouts
System
Company: Alcatel-Lucent
- 16 -

17. Here’s what we’re going to do
today
 Show you some great
examples of “In-The-Wild”
online presentation
applications for e-Learning
 Draw best practices lessons
from them
 Build & deploy an online
presentation for you, in real
time
 Leave you with a free tool that
will let you get started with
online presentations within 15
- 17 -

18. Case Example: Randstad USA
Application: Employee education
- 18 -

19. Case Example: Randstad USA
Application: Employee education
 Source: management
training
 Tactics:
 Active use of footnotes
 Virtual handouts
(downloads)
 Connection to Learning
Management System
- 19 -

20. Case Example: Marketo
Application: Customer/market
education
- 20 -

21. Case Example: Marketo
Application: Customer/market
education
 Source: executive talk at
customer conference
 Tactics:
 Active use of
footnote/reference links
 Time-stamped table of
contents
 Both text and thumbnail
navigation
 Engagement
scoring, connected to
sales/marketing systems
- 21 -

22. KnowledgeVision can track viewer
behavior and turn it into an
Engagement Score
Engagement Score
 Who watched 0-10
 When they watched
 How long they watched
 How deep they got
 What reference links they
clicked
 What handouts they
downloaded - 22 -

23. KnowledgeVision can track viewer
behavior and turn it into an
Engagement Score
Engagement Score
 Who watched 0-10
 When they watched
 How long they watched
 How deep they got
 What reference links they
clicked
 What handouts they
downloaded - 23 -

24. KnowledgeVision can track viewer
behavior and turn it into an
Engagement Score
Engagement Score
 Who watched 0-10
 When they watched
 How long they watched
 How deep they got
 What reference links they
clicked
 What handouts they
downloaded - 24 -

25. In modern marketing, the distinction is
blurring between marketing & learning
BUSINESS BUYERS ARE
SELF-EDUCATING
77%
77% of B2B buyers don’t talk to a
salesperson until after they have
conducted independent research.
- DemandGen Report, 2011
57%
B2B buyers are 57% of the way
to a buying decision before they’re
willing to talk with a sales rep.
- Sales Executive Council, 2011
- 25 -

26. Case Example: Harvard Medical
School
Application: Continuing Medical
Education
- 26 -

27. Case Example: Harvard Medical
School
Application: Continuing Medical
Education
 Source: lectures at multi-
day CME conferences
 Tactics:
 Active use of
footnote/reference links
 Both text and thumbnail
navigation
 Pay-per-presentation and
all-access passes to
courses
- 27 -

28. Case Example: Harvard Medical
School
Application: Continuing Medical
Education
- 28 -

29. Case Example: Alcatel-Lucent Enterprise
Application: Subject-Matter-Expert
Chalktalk
- 29 -

30. Case Example: Alcatel-Lucent Enterprise
Application: Subject-Matter-Expert
Chalktalk
 Source: technologist chalk
talk
 Tactics:
 Active use of
footnote/reference links
 Searchable transcript
 Pop-up invitation to chat
- 30 -

31. Case Example: DemandGen Report
Application: Enhanced Interview/Webinar
- 31 -

32. Case Example: DemandGen Report
Application: Enhanced Interview/Webinar
 Source: simple 2-person
interview
 Tactics:
 Build PowerPoint to
reinforce key interview
points
 Add footnotes as “tell me
more” material
 “Ask us a question” widget
 Time-stamped table of
contents
 Searchable transcript
 On-demand webinar using
“flipped classroom model”
- 32 -

33. Case Example: Harvard Business Press
Application: Enhanced On-Demand
Lectures
- 33 -

34. Case Example: Harvard Business Press
Application: Enhanced On-Demand
Lectures
 Source: faculty lecture/talk
 Tactics:
 Build PowerPoint to
reinforce key lecture points
 Add footnotes as “tell me
more” material
 Both thumbnail and text
navigation
- 34 -

35. Summary of case examples
 A wide variety of
organizations are re-
purposing “live” content
into durable learning
content, through online
presentations
 This medium is more
than just a recording
medium; it’s an
interactive
medium, inviting
deeper exploration of
the content.
 Logical question: how - 35 -

36. Best way to answer this…
let’s build one!
RAW MATERIALS END RESULT
(http://youtu.be/CrGZIxY7yHM)
Video
PowerPoint Deck
Interactive Online Presentation
- 36 -
Reference Links

37. First, a brief word about
capturing video
Camera, tripod, lapel microphone Your new best friend: MPEG Streamclip
Record to card
media like SD!
Video tripod…
fluid head!
• Free software
• Trims the beginning & end
• Compress to manageable size
Wired or wireless?
- 37 -

38. Suggestions on encoding settings
for presentation video
- 38 -

39. The KnowledgeVision System
KVStudio
4.8
(Desktop
Application)
KVCentral
(web portal for sharing and
KnowledgeVision tracking/analytics)
Presentations
KnowledgeVision Cloud
Services
• Slide conversion PresentationCloud™
• Video encoding (for public and private
• Webcam recording presentation viewing)
• Authentication
• Asset management
• Mobile conversion
- 39 -

40. So let’s get started…
- 40 -

41. Measuring Engagement
- 41 -

42. KnowledgeVision Meets
YouTube
- 42 -

43. Two ways to get started…
KVStudio Professional Edition – 14-day trial
KnowledgeVision for YouTube/Limited Edition
- 43 -

44. Summary
 e-Learning content is all around us
 We just need to recognize it, capture it, and put it online
 Interactive online presentations are a great way to do this
 start with assets that already exist
 easy to learn, create, share, and track
 The best platforms support many different engagement
tactics
 navigation
 footnotes and reference
 virtual handouts
 searchable transcripts
 monetization models
 engagement measurement and scoring
 It’s easy to get started in this new medium with
KnowledgeVision
- 44 -

45. KnowledgeVision Systems, Inc.
Michael Kolowich
michael@knowledgevision.com
(978) 254-1221
@MichaelKolowich
linkedin.com/in/kolowich
- 45 -