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Mobile Tipping Point


PRESENTED BY: Stacey Harris, VP, Research & Advisory Services, Brandon Hall
Group
About Brandon Hall Group
A preeminent research based advisory and analyst firm. Covering topic areas
that provide strategic insights for executives and practitioners that are
responsible for learning, talent, growth and business results within their
organizations. Our focus is on ensuring continuous business performance.

•   Established in 1992
•   Nearly 200,000 subscribers
•   Over 10,000 clients globally
•   Memberships and Research



         “We provide insight, objectivity, and personalized support”
Mobile Capabilities are Hot!
  Which LMS features are you most interested in
                  acquiring?

      5%
              5%
18%                             43%               Mobile
                                                  Social
                                                  LMS/LCMS
      29%                                         Virtual Conferencing
                                                  Other




            Brandon Hall Sept 2011, Today’s Innovations, Tomorrows Trends
But Mobile Learning Strategies are Not!
  Where is your organization in regard to mobile learning

      3%
               15%                    Mobile learning is a part of our learning strategy

                                      We are atcively planning to implement mobile learning
                        28%
54%
                                      We are in the information gathering stage

                                      We are not considering mobile learning



 If your organization is considering mobile learning, when do you expect to have
                                   it implemented


               34%        21%                                       Within less than 6 months
                                                                    6-12 months
                                29%
                 16%                                                12-24 months
                                                                    Not sure
                                  Brandon Hall July 2011, Mobile Learning: From Early Adoption to Mainstream
Global Trends Driving Change
                       M-Lifestyle Becomes Main-Stream




Tipping Points
•   87% of the world population have Mobile
    Phones, June 2012 WikiPedia
•   54.9% of US Mobile Subscribers own a
    SmartPhone, June 2012 Nielson Data
•   89% of SmartPhone users, access their phone multiple
    times in a day, ThinkwithGoogle June 2012              SmartPhone Usage,
                                                           ThinkwithGoogle, June 2012
Global Trends Driving Change
 The World Becomes Educated Consumers
Global Trends Driving Change
Extending Your Social Reach Becomes Good Business




                                           http://www.digitalbuzzblog.com
Global Trends Driving Change
                           The World Has Become Content Creators

                                                              •    Feedback
                                                              •    Comments
                                                              •    Articles and Posts
                                                              •    Videos
                                                              •    Pictures
                                                              •    Answers
                                                              •    Etc…………………..




http://youtube.stats.com
Are M-Learning Projects Failing?
4%         % of Training Delivered in M-Learning                        % of Training Delivered in M-Performance
                                                                                  3%

                                             More than 40%                                             More than 40%
                          28%                Less than 40%                             33%             Less than 40%
                                             Don't Know                 54%                            Don't Know
         60%
                                             Not Used                                                  Not Used
                                8%
                                                                                         10%

             Leaders Access Learning on Mobile                     Individual Contributors Access Learning on Mobile
 More than 60% of the time – 17%                                 More an 60% of the time – 12%
 Less than 60% of the time – 33%                                 Less than 60% of the time – 35%
 No percentage – 50%                                             No percentage – 51%


BHG, Prelim Relationship Centered Learning Survey 2012, N =366
Framework for Assessing Mobile Needs
        Administrative Setup & Maintenance                                M-Learning
    •    User Setup                                    •    Courses
    •    Course Prep                                   •    Simulations
    •    Wait list management                          •    Videos
    •    Profile Setup                                 •    Curriculums
                                     Manager/User Dashboards
                              •   Daily decision making views
                              •   Priority setting views
                              •   Guidance support
                              •   Compliance tracking

          Administrative Work Activities                                  M-Support
•       Time-Tracking                                   •   Job Aids
•       Approvals                                       •   Communication
•       Assessments                                     •   Tools
•       Scanning activities                             •   Nuggets


        Static                                                                         Push
Consumer Driven Learning Experience
           Learner Requirements                  Learning Mobile Design Considerations

Easy to use - intuitive                         Mirror native environment UI’s
                                                Lists, layers, and big buttons
Learning experience fits to delivery mode       Responsive Web Design
                                                Application versus HTML5
                                                "Human Interface Guidelines"

Content is accessible no matter what device     Multiple Application Formats
I’m using                                       Location web accessible (to URL or non URL)
Content is accessible in any location or work   Cloud Storage Accessible
environment                                     Online and offline access options
Easy to find and Easy to share                  Cataloging and Searching capabilities
                                                Forward, e-mail, tweet, etc.
Easy to comment, make notes, add to…            Cloud Saving Capabilities (Notes, social
                                                feedback, comment tools)
Engaging in art, modern conventions, and        Colors, Textures, Patterns, Shadows
style                                           Configurable visuals versus simplicity
Consumer Driven Expectations
     Computer PC                    Mobile Tablet                   Mobile Phone

  Optimized for screen     Optimize for 9 to 5 inch screens    Optimize for 3 to 4.5 inch
      resolutions                                                      screens
 Optimized for mouse         Optimized for finger swish        Optimized for finger swish
                                      (long)                            (short)
Optimized for audio with      Optimized for both audio         Optimized for both audio
     head-phones              headphones and without           headphones and without
  Optimized for high-         Optimized to run off-line           Optimized for low-
     bandwidths                                                      bandwidths
Information & Link Rich    Visually Rich & Socially Friendly        Simple & Social
 Flash, Video, & More               App & Video                      App & Video
Accessing during focused     Accessing in a relaxed work         Accessing on the run
       work time                    environment
Presenter




        Stacey Harris
VP Research & Advisory Services
     Brandon Hall Group
      @StaceyHarrisHR
Thank You!

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Mobile Tipping Point

  • 1. Mobile Tipping Point PRESENTED BY: Stacey Harris, VP, Research & Advisory Services, Brandon Hall Group
  • 2. About Brandon Hall Group A preeminent research based advisory and analyst firm. Covering topic areas that provide strategic insights for executives and practitioners that are responsible for learning, talent, growth and business results within their organizations. Our focus is on ensuring continuous business performance. • Established in 1992 • Nearly 200,000 subscribers • Over 10,000 clients globally • Memberships and Research “We provide insight, objectivity, and personalized support”
  • 3. Mobile Capabilities are Hot! Which LMS features are you most interested in acquiring? 5% 5% 18% 43% Mobile Social LMS/LCMS 29% Virtual Conferencing Other Brandon Hall Sept 2011, Today’s Innovations, Tomorrows Trends
  • 4. But Mobile Learning Strategies are Not! Where is your organization in regard to mobile learning 3% 15% Mobile learning is a part of our learning strategy We are atcively planning to implement mobile learning 28% 54% We are in the information gathering stage We are not considering mobile learning If your organization is considering mobile learning, when do you expect to have it implemented 34% 21% Within less than 6 months 6-12 months 29% 16% 12-24 months Not sure Brandon Hall July 2011, Mobile Learning: From Early Adoption to Mainstream
  • 5. Global Trends Driving Change M-Lifestyle Becomes Main-Stream Tipping Points • 87% of the world population have Mobile Phones, June 2012 WikiPedia • 54.9% of US Mobile Subscribers own a SmartPhone, June 2012 Nielson Data • 89% of SmartPhone users, access their phone multiple times in a day, ThinkwithGoogle June 2012 SmartPhone Usage, ThinkwithGoogle, June 2012
  • 6. Global Trends Driving Change The World Becomes Educated Consumers
  • 7. Global Trends Driving Change Extending Your Social Reach Becomes Good Business http://www.digitalbuzzblog.com
  • 8. Global Trends Driving Change The World Has Become Content Creators • Feedback • Comments • Articles and Posts • Videos • Pictures • Answers • Etc………………….. http://youtube.stats.com
  • 9. Are M-Learning Projects Failing? 4% % of Training Delivered in M-Learning % of Training Delivered in M-Performance 3% More than 40% More than 40% 28% Less than 40% 33% Less than 40% Don't Know 54% Don't Know 60% Not Used Not Used 8% 10% Leaders Access Learning on Mobile Individual Contributors Access Learning on Mobile More than 60% of the time – 17% More an 60% of the time – 12% Less than 60% of the time – 33% Less than 60% of the time – 35% No percentage – 50% No percentage – 51% BHG, Prelim Relationship Centered Learning Survey 2012, N =366
  • 10. Framework for Assessing Mobile Needs Administrative Setup & Maintenance M-Learning • User Setup • Courses • Course Prep • Simulations • Wait list management • Videos • Profile Setup • Curriculums Manager/User Dashboards • Daily decision making views • Priority setting views • Guidance support • Compliance tracking Administrative Work Activities M-Support • Time-Tracking • Job Aids • Approvals • Communication • Assessments • Tools • Scanning activities • Nuggets Static Push
  • 11. Consumer Driven Learning Experience Learner Requirements Learning Mobile Design Considerations Easy to use - intuitive Mirror native environment UI’s Lists, layers, and big buttons Learning experience fits to delivery mode Responsive Web Design Application versus HTML5 "Human Interface Guidelines" Content is accessible no matter what device Multiple Application Formats I’m using Location web accessible (to URL or non URL) Content is accessible in any location or work Cloud Storage Accessible environment Online and offline access options Easy to find and Easy to share Cataloging and Searching capabilities Forward, e-mail, tweet, etc. Easy to comment, make notes, add to… Cloud Saving Capabilities (Notes, social feedback, comment tools) Engaging in art, modern conventions, and Colors, Textures, Patterns, Shadows style Configurable visuals versus simplicity
  • 12. Consumer Driven Expectations Computer PC Mobile Tablet Mobile Phone Optimized for screen Optimize for 9 to 5 inch screens Optimize for 3 to 4.5 inch resolutions screens Optimized for mouse Optimized for finger swish Optimized for finger swish (long) (short) Optimized for audio with Optimized for both audio Optimized for both audio head-phones headphones and without headphones and without Optimized for high- Optimized to run off-line Optimized for low- bandwidths bandwidths Information & Link Rich Visually Rich & Socially Friendly Simple & Social Flash, Video, & More App & Video App & Video Accessing during focused Accessing in a relaxed work Accessing on the run work time environment
  • 13. Presenter Stacey Harris VP Research & Advisory Services Brandon Hall Group @StaceyHarrisHR

Editor's Notes

  1. Brandon Hall 2011, Today’s Innovations, Tomorrows Trends N = 67
  2. RIM 7.13.11: Mobile Learning: From Early Adoption to Mainstream N = 146
  3. The World Population is 7 Billion People September, 2011….They estimated 6 Billion Wireless Connections by end of 2011….
  4. Social movement as well – Social is being used as business tool. Get updated graphics.
  5. Social movement as well – Social is being used as business tool. Get updated graphics.
  6. U.S. adults spend an average of aFlurry says that daily time spent in mobile apps has now surpassed web consumption. The average user now spends 9% more time using mobile apps than the Internet. In June users spent an average of 81 minutes daily on mobile apps, compared to 74 minutes on the web.This compares to 66 minutes on mobile apps daily in December of 2010, and 70 minutes spent daily on the web. And June, the average user spent just under 43 minutes a day using mobile applications versus an average 64 minutes using the Internet. little over an hour engaged with their mobile phones over the course of a day, a 30 percent jump compared to last year,In June average smart phone users spent an average of 81 minutes daily on mobile apps
  7. Ara – I will wrap this slide up by asking you to provide examples of where you’ve seen organizations create a strategy and begin implementing each of these use cases, and what was successful about their plans and what did not work.
  8. http://www.smashingmagazine.com/2009/10/09/iphone-app-design-trends/http://mashable.com/2011/01/26/mobile-app-design-trends/