The document discusses how organizations have a wealth of untapped e-learning content in the form of presentations, lectures, and other materials given by subject matter experts. It provides examples of how companies like Randstad, Marketo, and Harvard Medical School have converted these "in the wild" materials into online interactive presentations. The document demonstrates how to build an online presentation using KnowledgeVision's tools and concludes that interactive online presentations are an easy way to leverage existing content for e-learning.

1. KnowledgeVision Systems, Inc.
Michael E. Kolowich, Founder/CEO
michael@knowledgevision.com
(978) 254-1221
The world’s most flexible online presentation
platform @MichaelKolowich
Briefing for Forrester Research
E-Learning Content is Everywhere!
Bring it to Life with Online Video Presentations
Learning 2012
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2. “To see what is
in front of our nose
is a constant struggle.”
-George Orwell
“In Front of Your Nose”
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3. So it is with e-Learning Content
in our organizations…
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4. …e-Learning content is already
all around us!
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5. That’s content!
Every time an
executive keynotes a
conference…
Company: Marketo
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6. That’s content!
Every time an expert
gives a lecture…
Company: Harvard Business Press
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7. That’s content!
Every time a product
manager gives a
briefing…
Company: Australis Aquaculture
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8. That’s content!
Every time a
technologist gives a
chalk talk…
Company: Alcatel-Lucent
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9. That’s content!
Every time a unit
manager gives an
orientation…
Company: Randstad
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10. That’s content!
Every time a thought
leader gives a talk…
Company: SellingPower
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11. That’s content!
Every time you’ve got
an outside guest at
one of your
meetings…
Company: Masie Center/Learning 2011
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12. How much potential
e-Learning content is
lurking “in the wild” in
your organization?
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13. Here’s the rub…
 The most effective  Video producers:
online learning 56% more demand,
medium is video. 24% more budget
Growth in demand vs.
 But video content budget
creators are feeling 60%
enormous budget 50%
40%
pressure. 30%
 DEMAND for online 20%
10%
video growing much 0%
faster than budget. Video demand Video budget
growth growth
Source: Interactive Media Strategies
Video producer study, 2012
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14. Key questions about “In-The-Wild”
e-Learning Content
 How do you recognize it?
 How do you capture it?
cost-effectively!
 How do you get it online?
 How do you make it engaging?
 How do you measure its usage and effectiveness?
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15. Most – but not all – “In-The-Wild” learning
content starts with two essential elements
Presentation slides, charts & images A good communicator/storyteller
Company: Alcatel-Lucent
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16. The Interactive Online Presentation combines
these essential elements, and improves on them
Programmable
Streaming video zoom control
(with high-quality
audio!)
Presentation slides,
charts & images
Clickable
table of contents
for navigation Searchable
transcript
Customized player or translation
templates to fit
in your website
Dynamic reference
Connections to links, footnotes,
Learning Management & virtual handouts
System
Company: Alcatel-Lucent
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17. Here’s what we’re going to do today
 Show you some great examples of
“In-The-Wild” online presentation
applications for e-Learning
 Draw best practices lessons from
them
 Build & deploy an online
presentation for you, in real time
 Leave you with a free tool that will
let you get started with online
presentations within 15 minutes
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18. Case Example: Randstad USA
Application: Employee education
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19. Case Example: Randstad USA
Application: Employee education
 Source: management training
 Tactics:
 Active use of footnotes
 Virtual handouts (downloads)
 Connection to Learning
Management System
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20. Case Example: Marketo
Application: Customer/market education
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21. Case Example: Marketo
Application: Customer/market education
 Source: executive talk at
customer conference
 Tactics:
 Active use of
footnote/reference links
 Time-stamped table of contents
 Both text and thumbnail
navigation
 Engagement scoring, connected
to sales/marketing systems
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22. KnowledgeVision can track viewer behavior
and turn it into an Engagement Score
Engagement Score
 Who watched 0-10
 When they watched
 How long they watched
 How deep they got
 What reference links they clicked
 What handouts they downloaded
 Where they’re from
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23. KnowledgeVision can track viewer behavior
and turn it into an Engagement Score
Engagement Score
 Who watched 0-10
 When they watched
 How long they watched
 How deep they got
 What reference links they clicked
 What handouts they downloaded
 Where they’re from
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24. KnowledgeVision can track viewer behavior
and turn it into an Engagement Score
Engagement Score
 Who watched 0-10
 When they watched
 How long they watched
 How deep they got
 What reference links they clicked
 What handouts they downloaded
 Where they’re from
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25. In modern marketing, the distinction is
blurring between marketing & learning
BUSINESS BUYERS ARE
SELF-EDUCATING
77%
77% of B2B buyers don’t talk to a
salesperson until after they have
conducted independent research.
- DemandGen Report, 2011
57%
B2B buyers are 57% of the way
to a buying decision before they’re
willing to talk with a sales rep.
- Sales Executive Council, 2011
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26. Case Example: Harvard Medical School
Application: Continuing Medical Education
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27. Case Example: Harvard Medical School
Application: Continuing Medical Education
 Source: lectures at multi-day
CME conferences
 Tactics:
 Active use of
footnote/reference links
 Both text and thumbnail
navigation
 Pay-per-presentation and all-
access passes to courses
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28. Case Example: Harvard Medical School
Application: Continuing Medical Education
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29. Case Example: Alcatel-Lucent Enterprise
Application: Subject-Matter-Expert Chalktalk
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30. Case Example: Alcatel-Lucent Enterprise
Application: Subject-Matter-Expert Chalktalk
 Source: technologist chalk talk
 Tactics:
 Active use of
footnote/reference links
 Searchable transcript
 Pop-up invitation to chat
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31. Case Example: DemandGen Report
Application: Enhanced Interview/Webinar
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32. Case Example: DemandGen Report
Application: Enhanced Interview/Webinar
 Source: simple 2-person
interview
 Tactics:
 Build PowerPoint to reinforce
key interview points
 Add footnotes as “tell me
more” material
 “Ask us a question” widget
 Time-stamped table of contents
 Searchable transcript
 On-demand webinar using
“flipped classroom model”
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33. Case Example: Harvard Business Press
Application: Enhanced On-Demand Lectures
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34. Case Example: Harvard Business Press
Application: Enhanced On-Demand Lectures
 Source: faculty lecture/talk
 Tactics:
 Build PowerPoint to reinforce
key lecture points
 Add footnotes as “tell me
more” material
 Both thumbnail and text
navigation
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35. Summary of case examples
 A wide variety of
organizations are re-
purposing “live” content
into durable learning
content, through online
presentations
 This medium is more than
just a recording medium;
it’s an interactive
medium, inviting deeper
exploration of the content.
 Logical question: how
difficult?
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36. Best way to answer this…
let’s build one!
RAW MATERIALS END RESULT
(http://youtu.be/CrGZIxY7yHM)
Video
PowerPoint Deck
Interactive Online Presentation
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Reference Links

37. First, a brief word about
capturing video
Camera, tripod, lapel microphone Your new best friend: MPEG Streamclip
Record to card
media like SD!
Video tripod…
fluid head!
• Free software
• Trims the beginning & end
• Compress to manageable size
Wired or wireless?
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38. Suggestions on encoding settings
for presentation video
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39. The KnowledgeVision System
KVStudio 4.8
(Desktop Application)
KVCentral
(web portal for sharing and
KnowledgeVision tracking/analytics)
Presentations
KnowledgeVision Cloud Services
• Slide conversion
• Video encoding PresentationCloud™
• Webcam recording (for public and private
• Authentication
• Asset management presentation viewing)
• Mobile conversion
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40. So let’s get started…
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41. Measuring Engagement
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42. KnowledgeVision Meets YouTube
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43. Two ways to get started…
KnowledgeVision for YouTube/Limited Edition KVStudio Professional Edition – 14-day trial
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44. Summary
 e-Learning content is all around us
 We just need to recognize it, capture it, and put it online
 Interactive online presentations are a great way to do this
 start with assets that already exist
 easy to learn, create, share, and track
 The best platforms support many different engagement tactics
 navigation
 footnotes and reference
 virtual handouts
 searchable transcripts
 monetization models
 engagement measurement and scoring
 It’s easy to get started in this new medium with KnowledgeVision
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45. The world’s most flexible online presentation
platform
KnowledgeVision Systems, Inc.
Michael Kolowich
michael@knowledgevision.com
(978) 254-1221
@MichaelKolowich
linkedin.com/in/kolowich
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