➢ Support Eitesal member companies to export their products to external markets increasing their profitability & competency level by Hiring Channel Partners in the target markets based on each company’s needs. ➢ Raising awareness about the Egyptian products to increase the demand on Egyptian ICT products internationally ➢ Provide Online Matchmaking Platform including: • Companies profile &contacts of the company • Details about the Egyptian products & quality standards • Reading materials “brochures”. • Official governmental trade leads. ➢ International Exposure of member companies for Expanding their networks internationally through their Participation in well-known trade shows/exhibitions in the target market.

2. eExport History
2017
• Start Pilot Phase
• $ 370 k Revenues
2018
ITIDA & EiTESAL Jointly
evaluated the pilot phase &
designed a new framework
St. Committee
✓ Eng. Hossam Megahed
✓ Eng. Amgad Kaldas
✓ Eng. Tarek Abdel Monem
✓ Eng. Mohamed Saeed
✓ Eng. Mohamed Mohsen
✓ Eng. Saeed Reyad
✓ Ms. Sherine El Shreif

3. eExport Framework
1. Program objective
3. Sales Rep. Selection
4. Members selection
5. Business Model
6. EiTESAL Monitoring Strategy
2. Market Selection

4. eExport Objectives
5
awareness
about
international
market
requirements
sales rep. in
selected
markets
eExport
Readiness
Program
Fund to
participate in
Trade Shows.
eExport
online
platform
Provide
Market
Research
How To Achieve
1
Support
companies
to Export
2
Support
non- ready
companies
to Export
3
International
Exposure
4
Create
Demand on
Egyptian
Products

5. eExport Strategic Pillars
➢ Readiness Program
➢ eConsult
➢ eTD
➢ IRP
support
Non- Ready
Companies
Export ready
companies
Integrate with
ITIDA Initiatives
Export IT
➢ Readiness Program
➢ eConsult
➢ eTD
➢ IRP

6. eExport Networks
Companies EiTESAL Sales Rep.s

7. Market Selection

8. Market Selection
Divisions export vision
Annual surveys
Market Analysis

9. Sales Companies Selection

10. Sales Rep’s Selection
Company
Profile
Experience in
developing sales
strategies for IT
companiesSales Activities
matching
Program’s
objective
Financial
Model
1
2
3
4

11. Sales Rep’s Selection
Sales agencies
list
• 23
RFP
• 9
Meetings & Conference
Calls
• 3
US Europe

12. Companies satisfaction
Sales Rep’s Selection
Sales Rep. KPI’s
Average Deal size
Actual leads number
Closed sales value per
Company
Program revenue
as a whole
Value of sales lost by
reason

13. EiTESAL Members Selection

14. Product/
Service
Financial
Capabilities
Company
Profile
EiTESAL Members Selection

15. EiTESAL Members Selection
1. Company Profile
Company size/ status
Export strategy
Export Experience
Human Resources
2. Product/Service
Proven Business model
Product Quality
Marketing
Demand
After-sales support
3. Financial capability
Sales growth over last 3 years
Net profit from exports value
Income statement

16. Selection Process
✓ Interviews
✓ Site Visits.
✓ Product sample/
MKT Materials
Selection
Committee
Screening
Company
Assessment
Application
Form
✓ Dr. Abd-Elhameed Abed
✓ Dr. Ahmed Elsobki
✓ Mr. Ameen khair-Eldeen
✓ Eng. Hossam Elgamal
✓ Mr. Wael Amin

17. Business Model

18. Market
Selection
Sales Rep.s
Selection
Program
Announceme
nt
Member
Companies
Selection
Contracts
with Reps.
Tripartite
Meetings
Contracting &
Implementin
g process
Master Action
plan
Monitoring
& Control
Program
Assessment
Program
finalized
TOR
eExport Cycle

19. Financial Model
Payment Model
Retention
Monthly Retention
($ 1750 - $ 6000)
commission
sales commission
(5% - 20%)
75%
50%
25%25%
50%
75%
M (1-6) M (7-12) M (13-18)
EiTESAL Fund
EiTESAL Share Company Share

20. EiTESAL Monitoring Strategy

21. EiTESAL Monitoring Strategy
Sales agents ,companies, Market evaluation
Annual Assessment
Quarterly program assessment
Online follow up tool
Set policies & procedures

22. EiTESAL Monitoring Strategy
Outcome
Control
No. of leads generated by sales
efforts
No. of closed Deals / Value of
signed Contracts
No. of Lost/Cancelled orders
by reason
Sales Revenues per Region
(annual)
eExport
Dashboard
Average size of orders

23. The Way Forward
Nov.
W3,W4
Application
forms
Receiving
Dec.
W1
EiTESAL
Screening
Dec.
W1,W2
Selection
Committee
Jan
W1
Start 1st Phase
Implemen-
tation
Dec
W3
Online
Contact With
Rep’s

24. Thank You