This document outlines the key elements of building a high performing business. It discusses having clarity on identity, market, offer, and activities. It identifies the eight pillars of a high performing business: personnel, customer, brand, marketing, sales, customer service, delivery/fulfillment, and systems and processes. It also discusses focusing on financial results like revenue growth and profit margins as well as non-financial results like stakeholder satisfaction. Finally, it provides a pyramid that shows the different stages of a business from struggling to thriving.

2. © 2018 All Rights Reserved | The Business Collective Pte Ltd.
JET8
2

3. © 2018 All Rights Reserved | The Business Collective Pte Ltd.
KEY TAKEAWAYS
3
• Identity:
• Customer
• Market
• Offer
• Market
• Product
• Right Activities - Commercial
• Go to market fast
• Let the market guide but have a
plan
• Plug knowledge gasp w JIT
learning and S.W.A.T Team
• Financial rigour
• Earn the right to grow
• Have a path to profitability
Three Steps to Building a High Performing Business

4. © 2018 All Rights Reserved | The Business Collective Pte Ltd.
QUESTIONS
4
Q&A

5. © 2018 All Rights Reserved | The Business Collective Pte Ltd.
A HIGH PERFORMING BUSINESS
PERSONNEL
CUSTOMER
BRAND
MARKETING
SALES
CUSTOMER SERVICE
DELIVERY /
FULFILLMENT
SYSTEMS AND
PROCESSES
INNOVATION
1. Financial Results:
a. Good revenue
growth - in line with
or above industry
averages
b. Good positive cash
flow
c. High profit margins
d. Low levels of debt
e. Strong balance sheet
2. Non-Financial Results:
a. Stakeholder
satisfaction
b. Impact (Social,
Environmental etc)
SWAT team of High performing management, staff and
partners - breaking employee mindset - staff motivated /aligned
Differentiated branding – leading to high customer perception of
your company
Effective and targeted marketing with high quality and relevant
content leading to a flood of new leads
A finely tuned sales team with strong performance - hitting and
surpassing targets. Life-Time Value extension
Excellent customer service – SLA compliance leading to
customer retention and repeat business
Efficient and effective back end - constant improvements and
strong financial control
Efficient (and automated) systems and processes - a well oiled
machine (that functions according to a plan)
Has a culture of innovation in place – agility to respond to shifts
in the market
Leading to Consistent and repeatable
results- over an extended period of
time (a resilient and sustainable business)
MARKET
OFFER
Clarity The 8 Pillars of a High Performing Business
And outperforms (i.e. is above average) the market (made up of their peers /
competition) in 8 key areas
Results
IDENTITY
Clarity on 4 key areas

6. Pride and Lifestyle
You are living your dream
You are concerned with staying at the top
You are thinking about what’s next
Relieved and Excited
Things are working and you are building
reserves. Need to capitalize on the
momentum gained
Stressed but optimistic
Can see the light but it’s a roller coaster
Need to build momentum
Frustration & Stress
Cash Flow issues, Ad- hoc
opportunities, Distress
Innovation
Protect, Fix, Improve and Innovate
Structure for Exit
Systems, Processes & People
Make your business ready for scaling
Automate and systemize all processes
Expand your product / service offering
Sales & Marketing
The right sales channels and marketing
tactics to build momentum.
Increase brand awareness
Focus & Validation
Gain traction in 1 biz/product/service
Validate your value proposition
Product / Market Fit
Struggling or
Just starting
Surviving
Growing
Thriving
AREA OF FOCUS
$ales
Dry
Trickle
Flow
Flood
High Performing Business Pyramid
EMOTIONS
© 2018 All Rights Reserved | The Business Collective Pte Ltd.
A
B
C
$0
$7+ Figures
-veProfit
-BreakEven
Profitable
>5x
Profits
Stage of BusinessCash Flow
6
TurmoilcausedbyConstraints
Team&BuildingaCustomerFactory

7. © 2018 All Rights Reserved | The Business Collective Pte Ltd.
HIGH PERFORMING
BUSINESS STRATEGY
Where you will be
active and with how
much emphasis
How you will make
money?
How will we get
there?
What makes your
customer choose
you?
Speed and
sequence of
moves
Arenas
Economic
Logic
Vehicles
Differentiators
Staging
• A Framework for making
decisions
• Actionable
• Simple
Identify things you
have no intention of
doing!
+
Based on Market
Attractiveness
Ability to win

8. © 2018 All Rights Reserved | The Business Collective Pte Ltd.
WHAT IS PRODUCT MARKET
FIT
Customer
MarketProduct Delivery / Distribution
• Value Proposition
• Offer
• Channels
• Delivery mechanism
• Messaging
• Meets a recognized
Problem, Fear or Desire
• In demand
Based on Rich Quintyn’s adaptation of Marc Andressen’s definition of Product Market Fit
Alignment between Product, Delivery/Distribution and The Market (Customer)

9. Outdated à Relevant
$0 à $Something
Dry à Flood
Distracted à Focus2
A
Mess à Structure
B
FOUNDATION1
MOMENTUM
GROWTH
$truggling
High
Performing
Clarity, Focus & Aciton4 Know Your Customer
Strategy on a Page
Engaging and Relevant Content
Speed to market
Feedback Loop
1 Stage
2 Transformation
3 Step
4 Keys to success
Improvement
CycleImperfect Plan Imperfect Launch
Targeted Marketing
© 2018 All Rights Reserved | The Business Collective Pte Ltd.
$ à $$$
Rapport
Successful Sales
One Off à Repeatable
Team & Systems
Automation
Optimize
Single à Multiple
Increase LTV
Expand Ecosystem
Breakout Evolve
Respond to market developments
Unknown à Rockstar
Differentiation
Consistency
Differentiated Branding
THE HIGH PERFORMING BUSINESS ROADMAP
Blind2
20:202
Vision
High Performing
Mindset3

10. Thank You