The document outlines a structured approach to revamping mobile applications, emphasizing the importance of user feedback, KPIs, and stakeholder engagement. It provides ten actionable tips, such as prioritizing user input, defining goals, determining project scope, and integrating user participation throughout the revamp process. The overall goal is to improve app performance, user satisfaction, and alignment with user expectations.

1. Reboot your apps :
how to challenge it and succeed?
A personal feedback

2. Julie Colin
Product Manager
#Media (9 years)
#eCommerce (1 year)

3. SERIAL REVAMPER
v4

4. “The app is ugly.” (E-merchandiser)
“Our app is late compared
to the competitors and website.” (MKG)
“It’s old.” (UI)
“We need to change this screen.
I already made the model.” (UI)
WHY TO REVAMP
THE APP?

5. LET’S REVAMP !

6. LET’S CHECK FIRST…
#challenge

7. #10 TIPS TO
CHALLENGE
REVAMPING

8. VALIDATION PHASE

9. #1
LISTEN TO
YOUR USERS
User Feedback in the AppStore : An Empirical Study

10. 4.5 stars
without new features releases
3.7 stars
in permanent growth
asking for features (payment, login) prioritized in the backlog
#1
LISTEN TO
YOUR USERS

11. #1
LISTEN TO
YOUR USERS

12. #1
LISTEN TO
YOUR USERS

13. #1
LISTEN TO
YOUR USERS

14. #2
FOCUS ON
YOUR KPI
Average Order Value
Frequency of Purchase
Conversion Rate
Sessions/user
Transactions
Monthly Active users
Pages viewed/session
Adapt on your business

15. EVALUATE THE CHANGES
1. An increase in conversion rate
(user successfully buy a product)
2. An increase in satisfaction on products
ratings and reviews
(indicates a better match between user
expectations and reality)
3. A decrease in the amount of time
taken to complete tasks
(finding a product, deciding on a product)
#2
FOCUS ON
YOUR KPI

16. #3
SET UP A GOAL
AND SHARE IT
Prioritize the goals

17. THE ROLE OF THE
STAKEHOLDERS
Anyone with an interest in your project’s
outcome
● Give you the means to succeed : lift the
brakes
● Share the knowledge
● Make them approved the goal
● Enrich your PM vision
#3
SET UP A GOAL
AND SHARE IT

18. INVOLVE TEAMS INTERNALLY
Anyone who contribute to the
product and to the company goal
SHARE WITH THE TEAM
● Weekly Briefing
● Talk Shoe
● Team meeting
● Workshops
#4
ENGAGE YOUR
COMPANY

19. #1 LISTEN TO YOUR USERS
#2 FOCUS ON YOUR KPI
#3 SET UP A GOAL AND SHARE IT
#4 ENGAGE YOUR COMPANY
Define and communicate goals
Validate the project
VALIDATION
PHASE

20. CONSOLIDATION
PHASE

21. NOT A LIST OF FEATURES
Information in real time
KEEP THE PROMISE
#5
ADD A VALUE
PROPOSITION

22. Information in real time
#5
ADD A VALUE
PROPOSITION
● Navigation / news pushs formats
● Increase Page viewed / user
(user find more news articles)

23. ASK AND OBSERVE YOUR
BEST USERS/CLIENTS
HOW ?
● A Survey
● Users tests on wireframes
WHAT FOR ?
● Keep the right direction
● Learn from users your pain point
Validate or challenge wireframes
#6
UNDERSTAND
YOUR USERS

24. CHALLENGE YOUR SCOPE
Define your MVP
MoSCoW: Must have / Should
have/Nice to have
#7
DEFINE
YOUR SCOPE

25. TO KEEP IN MIND
● Speed of deployment
● User value
● Business value
#8
SET UP A PLAN
FOR DEPLOYMENT

26. #5 ADD A VALUE PROPOSITION
#6 UNDERSTAND YOUR USERS
#7 DEFINE THE SCOPE
#8 SET UP A PLAN FOR DEPLOYMENT
Define benefits for the users
Schedule the release
CONSOLIDATION
PHASE

27. REALISATION PHASE

28. Create an ambassador community
for beta versions (beta testers)
● Client feedback
● Understand your pinpoint /pain
point opportunities
#9
INTEGRATE
YOUR USERS

29. People don’t like surprises!
● Tease the changes (changelog)
● Inform users about changes
#10
SUPPORT YOUR
USERS

30. #9 INTEGRATE YOUR USERS
#10 SUPPORT YOUR USERS
Avoid negatives feedback
Detect UX problems
Reach your goals
PRODUCTION
PHASE

31. ###
EXPLAIN TO USERS

32. #1 Listen to your users
#2 Focus on your KPIs
#3 Set up a goal and share it
#4 Engage your company
#5 Understand your users
#6 Add a value proposition
#7 Set up a plan
#8 Define a scope
#9 Integrate your users
#10 Support your users
takeaways

33. THANK YOU
To continue the discussion
https://www.linkedin.com/in/colinjulie/
@julie_andco